Later
Later Social builds AI into the composer with a Caption Writer, an Ideas tab for content ideation, Best Time to Post and Future Insights for trends, metered by AI credits that scale with the plan
A visual-first scheduler with Link in Bio, built for Instagram, TikTok and other visual networks.
- Starting price
- From $18.75 / month
- Free trial
- A limited free plan for creators, plus a 14-day free trial of the paid plans
- API
- Integrations with Canva, Google Drive, Dropbox, Adobe and Mailchimp
Overview
Later is a visual-first social media scheduler that grew up around Instagram and now covers eight networks. Plans are built around social sets: a Starter plan covers one set of eight profiles for a single user, while Growth and Scale add more sets, users and higher post limits. The composer includes a drag-and-drop calendar, Best Time to Post and an AI Caption Writer, and its Link in Bio tool turns a profile into a shoppable page. A unified inbox and analytics sit alongside.
Our take
Later is the scheduler to pick when the work is visual and Instagram-led, because the grid preview and Link in Bio page were built for that and still do it better than the general suites. The social-set model is what to read carefully: profiles and users come in fixed bundles, so adding one account or one colleague can mean the next tier rather than a small increment. A team publishing mostly text to LinkedIn and X is paying for features it will not open and should pick a per-channel tool instead. The free plan is a demo; the trial is the real test.
Key Facts
| Category | |
|---|---|
| Starting price | From $18.75 / month Starter plan billed annually (25% off); $25 / month billed monthly. Covers one social set of eight profiles, one user and 30 posts per profile per month. A limited free plan for creators and a 14-day trial of the paid plans are also offered. |
| Free trial | A limited free plan for creators, plus a 14-day free trial of the paid plans |
| API | Integrations with Canva, Google Drive, Dropbox, Adobe and Mailchimp |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Networks covered
- Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat
- Scheduling and calendar
- Yes, a visual drag-and-drop calendar with Best Time to Post, with 30 posts per profile per month on Starter, 180 on Growth and unlimited on Scale
- Engagement inbox
- Yes, a unified social inbox to manage comments and messages across connected profiles
- Analytics and reporting
- Yes, built-in Later Analytics reporting on post and profile performance
- Approval and collaboration
- Yes, role-based permissions, content approval stages, internal commenting and external review via shareable links, with one user on Starter, two on Growth and four on Scale
- Social listening
- Yes, on the Scale plan only: Brand Mentions to find who is talking about the brand, Brand Health for sentiment monitoring, Future Insights into upcoming hashtags and trending topics, and Competitive Benchmarking across up to 20 competitor profiles
- Integrations and API
- Integrations with Canva, Google Drive, Dropbox, Adobe and Mailchimp
Integrations
- Canva
- Google Drive
- Dropbox
- Adobe
- Mailchimp
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Company size
-
- Freelancers
- Small and mid-sized
Pros and Cons
Strengths
- Visual-first calendar and the long-established Link in Bio tool, strong for Instagram and TikTok
- AI Caption Writer, Best Time to Post and Future Insights built into the composer
- Approval workflows with external review through shareable links, no Later login required
- A limited free plan and a 14-day trial of the paid plans
Limitations
- Plans are sold as fixed social sets, so scaling profiles or users can mean an extra charge
- Starter caps posts at 30 per profile per month and includes only one user
Pricing
-
Starter
From $18.75 / month
Billed annually (25% off); $25 / month billed monthly. One social set of eight profiles, one user, 30 posts per profile per month and 5 AI credits per month.
-
Growth
From $37.50 / month
Billed annually. Two social sets of 16 profiles, two users, 180 posts per profile per month and 50 AI credits per month.
-
Scale
From $82.50 / month
Billed annually. Six social sets of 48 profiles, four users, unlimited posts and 100 AI credits per month.
Alternatives and Comparisons
FAQ
- Which social networks does Later support?
- Later schedules to Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat.
- How does Later's pricing work?
- Later prices by social set. Starter covers one set of eight profiles and one user, Growth covers two sets and two users, and Scale covers six sets and four users. Prices shown are billed annually with a 25 percent discount; month-to-month billing is higher. Extra users and social sets can be added for a monthly fee.
- What is Link in Bio?
- Link in Bio is Later's landing page tool that turns an Instagram or TikTok profile link into a clickable, shoppable page directing followers to websites, shops or specific posts.
What users say
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