Linearity
Linearity AI composes designs from a prompt and a brand kit, with AI resize and translation.
AI design generator that turns a prompt into editable, on-brand marketing assets, with the Curve vector app and Move animation app.
- Starting price
- From $10 / month
- Free trial
- Free plan with 2,400 welcome credits valid for 7 days, no credit card required
- Commercial use
- Yes, with exceptions the vendor names: SF Symbols icons may not be used commercially, fonts depend on their own licence, and Unsplash images cannot be sold without significant modification
Overview
Linearity is an AI design generator that turns a written brief into editable, on-brand marketing assets such as social posts, ads, emails and slides. It is aimed at marketing and brand teams, and it also includes Linearity Curve, formerly Vectornator, for vector design and Linearity Move for animation. It runs in the browser and as native apps for Mac and iPad. A free plan is available, and paid subscriptions include a monthly allowance of AI credits.
Our take
Linearity is the pick for a marketing team that wants generated campaign assets to arrive as layered files inside a brand system, rather than as flat pictures from an image generator. A designer who draws by hand and rarely generates anything pays for credits they will not spend, and is better served by a pure vector editor in this category. Teams settled on a template tool in the browser should compare credit allowances against their real output before switching.
Key Facts
| Category | |
|---|---|
| Starting price | From $10 / month Pro plan billed monthly, or $8 / month billed annually. |
| Free trial | Free plan with 2,400 welcome credits valid for 7 days, no credit card required |
| Commercial use | Yes, with exceptions the vendor names: SF Symbols icons may not be used commercially, fonts depend on their own licence, and Unsplash images cannot be sold without significant modification |
| Output | Editable, layered designs: social posts, ads, emails, slides, vector graphics and animations |
| Hosting | Web app, plus native apps for Mac, iPad and iPhone; Curve runs on macOS Big Sur or iPadOS 14 and later |
| Made in | Germany (Linearity GmbH, Solingen) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- What it makes
- Editable, layered marketing designs from a prompt, such as social posts and stories, ads, emails, slides, banners and posters, plus vector illustrations in Curve and motion graphics in Move
- Raster, vector or both
- Both on one canvas: Curve draws scalable vector artwork and edits raster images beside it, and Auto Trace converts images, logos and sketches into editable vector paths
- File formats and exchange
- Saves the native .curve format, opens and edits PDFs as native Curve documents, edits SVG files, and imports and exports Figma, Illustrator and Sketch files. The free plan has basic export options and Pro adds advanced ones, without the split being itemised
- Colour management and print
- CMYK values can be picked in the colour picker and documents previewed in CMYK, but CMYK export is available only for TIFF. Bleeds are defined and previewed in the PDF export settings. No ICC profile choice or spot colours are documented
- Brand, styles and templates
- Brand kits with logos, colours, fonts and templates applied to every generation; Studio adds unlimited brands and Business adds brand management; locked templates, approval workflows and roles for teams
- Platforms
- The design generator runs in the browser; Curve and Move are native apps for Mac, iPad and iPhone, on macOS Big Sur or iPadOS 14 and later. Curve creates, edits and exports offline, while syncing and online libraries need a connection
- Licence and pricing model
- Subscription billed monthly or yearly, with yearly billing worth two free months, in Free, Pro, Studio, Business and Enterprise tiers, each with a credit allowance. Free uses Curve and Move with limits, paid plans without. No one-time purchase is listed, and education discounts are offered on selected plans
- Export and handoff
- Exports SVG, PDF, EPS, PNG, JPEG, TIFF and the native .curve format; Move exports MP4, MOV, GIF and Lottie; imports and exports Figma, Illustrator and Sketch files, and a Figma plugin sends frames to Curve and Move
- AI features
- Yes, Linearity AI composes complete designs from a text prompt and a brand kit, with AI resize and translation, background removal, upscaling, AI Grab, Magic Eraser and Auto Trace; usage is paid for with credits
- API
- No developer API is documented. The help centre and FAQ cover the apps, accounts, billing and troubleshooting, with no API keys or developer documentation on any plan
Integrations
- Figma
- Brandfetch
- Unsplash
- Icons8
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- On-premise
- Support
-
- Email helpdesk
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Guided onboarding
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Not stated | Not stated | Not stated |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Stated as a fit | Stated as a fit | Stated as a fit |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Generated designs stay layered and editable
- Brand kits apply logos, colours and fonts to every generation
- Vector design (Curve) and animation (Move) included in paid plans
- Free plan with no credit card required
- Private designs are not used to train its models
Limitations
- AI use is metered in credits, and the free plan's welcome credits expire after 7 days
- The native apps run only on Apple devices
- Some export formats require a paid plan
- Enterprise pricing is not published
Pricing
-
Free
$0
2,400 welcome credits valid for 7 days, one brand and 5 GB of cloud storage. No credit card required.
-
Pro
$10
Per month, or $8 / month billed annually. 800 credits a month and unlimited use of Curve and Move.
-
Studio
$30
Starting from $30 a month, or from $25 billed annually. From 3,250 credits a month and unlimited brands.
-
Business
$80
Starting from $80 a month, or from $67 billed annually. From 6,500 credits a month, 500 GB of cloud storage and Linearity Intelligence.
-
Enterprise
Not stated
Custom pricing by company size, with SSO and a dedicated account manager.
Best For
Alternatives and Comparisons
What users say
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