Otterly.AI
AI-generated prompt suggestions from a seed topic or URL, and AI-generated recommendations for improving brand visibility in AI answers
AI search visibility tracking, prompt research and GEO audits across ChatGPT, Perplexity, Copilot and Google's AI answers.
- Starting price
- From $29 / month
- Free trial
- Free trial for new users
- API
- Yes, a public API and an MCP server on Standard and above
Overview
Otterly.AI, from OtterlyAI GmbH in Austria, tracks how a brand is mentioned and how its website is cited in AI search. A plan buys a number of search prompts, run daily against ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and the results are reported as a Brand Visibility Index and a link citations analysis. Prompt Research generates prompts from a seed topic, URL or Search Console queries and tags them by intent. On the optimisation side, a GEO Audit tests AI crawlers against a site's robots.txt and live server.
Our take
Otterly.AI is one of the few tools in this space with its prices on the page, which makes it easy to trial for a small team or a single brand before any sales conversation. It goes further than measurement, pairing the tracking with site audits and concrete fix lists, so a team gets a to-do list and not only a chart. The catch is the unit it sells: everything scales with the number of prompts, and the entry plan is small enough that a multi-market or multi-product brand will outgrow it quickly. Claude and Gemini coverage costs extra on every tier. API and MCP access start one tier up from the entry plan.
Key Facts
| Category | |
|---|---|
| Starting price | From $29 / month Lite plan, billed monthly; $25 a month billed annually. Covers 15 search prompts and unlimited team members. Extra prompts cost $99 per 100 a month on Standard and Premium, and Google AI Mode, Gemini and Claude are priced as add-ons per plan. |
| Free trial | Free trial for new users |
| API | Yes, a public API and an MCP server on Standard and above |
| Hosting | Cloud (SaaS) |
| Made in | Austria |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Keyword research
- Prompt research rather than keyword research: prompts generated from a seed topic, URL or Google Search Console queries, tagged by intent and funnel stage, with a query fan-out view and an estimated intent score
- Rank tracking
- Brand mentions, average brand position, Brand Visibility Index and domain ranking per AI engine, tracked daily against competitors
- Site audit
- GEO audits rather than a classic SEO crawl: a check of 19 AI crawlers against robots.txt and the live server, a crawlability check that compares static and rendered HTML, and a content audit across 15 structural checks and 13 AI readiness dimensions
- Backlink data
- No backlink index. It reports the URLs and domains AI engines cite for the tracked prompts, with a citation gap analysis and a marketplace for placements on sites that AI engines already cite
- Content optimisation
- Yes, content audits, content briefs and ranked on-page and off-page recommendations per engine
- Index and market coverage
- ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Google AI Mode, Gemini and Claude as paid add-ons; more than 50 countries
- Integrations and API
- Yes, a public API, an MCP server, a Google Looker Studio connector and report exports; API and MCP access on Standard and above
Integrations
- Google Looker Studio
- Google Search Console
- Claude
- ChatGPT
- Cursor
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Onboarding
-
- Documentation and knowledge base
- Live online demos and webinars
- Guided onboarding
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Stated as a fit | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Prices published on the site, from a small entry plan up
- Tracking, prompt research and GEO audits in one tool
- Unlimited team members on every plan
Limitations
- Prompt limits are small on the entry plan, and extra prompts cost $99 per 100 a month
- Google AI Mode, Gemini and Claude cost extra on every plan
- No API or MCP access on the entry plan
Pricing
-
Lite
$29
Per month, billed monthly; $25 a month billed annually. 15 search prompts, four AI engines, daily tracking, one workspace, three recommendations a week, 1,000 GEO audits a month and a group onboarding session.
-
Standard
$189
Per month, billed monthly; $160 a month billed annually. 100 search prompts, unlimited workspaces and recommendations, 5,000 GEO URL audits, the Looker Studio connector, 2,000 API and 2,000 MCP requests and 200,000 Agent Analytics events a month.
-
Premium
$489
Per month, billed monthly; $422 a month billed annually. 400 search prompts, 10,000 GEO URL audits, 5,000 API and 5,000 MCP requests and 1 million Agent Analytics events a month, and a personal onboarding session.
-
Enterprise
Custom
From 1,000 search prompts. Adds customisable prompt tracking, single sign-on, custom payment options and terms, a quarterly GEO health check and a dedicated customer success manager.
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What users say
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