Profound
An AI Marketer agent that surfaces opportunities, drafts content and routes it for human approval instead of publishing directly
Answer engine optimisation: track how a brand shows up in AI search and act on it with agents.
- Starting price
- Free Trial; Enterprise pricing on request
- Free trial
- Free Trial plan: 50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews, one language and one region
- API
- Yes on Enterprise, plus a hosted MCP server at mcp.tryprofound.com
Overview
Profound is a marketing platform built for AI search rather than adapted from an SEO suite. Answer Engine Insights collects the answers that engines such as ChatGPT, Perplexity, Gemini, Claude and Microsoft Copilot give about a brand, and reports visibility, position, sentiment and the sources those answers cite. Prompt Volumes shows what people actually ask those engines, and Agent Analytics reads how AI crawlers reach the site. On top of that sits an AI Marketer agent that drafts content, checks brand consistency and routes work for human approval.
Our take
Profound is aimed at teams that already treat AI answers as a channel and want to staff it, not at anyone testing the water: the free Trial is a one-week window on a recommended prompt set that cannot be edited, which is enough to see the shape of the product and not enough to measure your own questions. Everything that makes it useful day to day sits behind a quote, so budget and a sales cycle come before the first report. The agent side is the part that separates it from a pure tracker, and it is also the part that needs someone to review what the agent drafts; a team without that reviewer should pick a plain tracker instead.
Key Facts
| Category | |
|---|---|
| Starting price | Free Trial; Enterprise pricing on request The Trial runs for 7 days. Enterprise is custom, and the self-serve Agency Growth plan for agencies is named without an amount. |
| Free trial | Free Trial plan: 50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews, one language and one region |
| API | Yes on Enterprise, plus a hosted MCP server at mcp.tryprofound.com |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Keyword research
- Prompt Volumes instead of classic keyword research: what people ask answer engines, with views by region and demographics and keyword hierarchies
- Rank tracking
- Brand visibility, position, sentiment and citations across answer engines rather than classic search rankings; up to nine engines tracked on Enterprise
- Site audit
- No classic technical SEO crawl. Agent Analytics reports how AI crawlers and answer engines interact with the site, and brand-consistency scanning checks owned properties
- Backlink data
- No backlink index. Citation analytics show which sources answer engines draw on instead
- Content optimisation
- Yes, the AI Marketer agent drafts and optimises content for AI search, plus a social calendar, PR outreach and product launch kits, all routed for human approval
- Index and market coverage
- ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search on Enterprise; the free Trial covers ChatGPT, Gemini and Google AI Overviews
- Integrations and API
- API access on Enterprise, plus a hosted MCP server and external MCP connectors; CSV and JSON exports
Integrations
- ChatGPT
- Claude
- Cursor
- Cline
- Akamai
- AWS
- Cloudflare
- Fastly
- Google Analytics
- Google Cloud Platform
- Netlify
- Vercel
- WordPress
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Onboarding
-
- Documentation and knowledge base
- Company size
-
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Not stated | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Built for answer engine optimisation from the start rather than retrofitted from an SEO suite
- Tracks up to nine answer engines, with citations, sentiment and prompt volumes
- Agent Analytics shows how AI crawlers reach the site
- Hosted MCP server, so the data can be pulled into ChatGPT, Claude, Cursor or Cline
Limitations
- No published prices; paid plans go through sales
- The free Trial lasts seven days on a fixed, recommended prompt set, with no history or exports
- Exports, API access and single sign-on are Enterprise features
Pricing
-
Trial
$0
Free for 7 days. 50 unique prompts run daily against ChatGPT, Gemini and Google AI Overviews, one language and one region, a recommended prompt set that cannot be customised, limited AI Marketer credits and unlimited seats. No history, exports, API or support.
-
Agency Growth
Not stated
Self-serve agency plan with 400 AI Marketer credits per month per client workspace. Price not published.
-
Enterprise
Not stated
Custom pricing. Up to nine answer engines, daily tracking, custom languages and regions, all-time history, CSV and JSON exports, API access, ChatGPT Shopping, SSO and SAML, SOC 2, and support options up to a dedicated Slack channel and a dedicated specialist with a 24-hour SLA.
Best For
Alternatives and Comparisons
FAQ
- What does Profound do?
- Profound tracks how a brand is represented in AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews, reporting visibility, position, sentiment and the sources those answers cite. It adds prompt volume data, analytics on how AI crawlers reach the site, and an AI Marketer agent that drafts content for approval.
- Does Profound replace an SEO suite?
- No. It has no backlink index and no classic technical SEO crawl, and it tracks answer engines rather than search rankings. It is meant to sit beside a traditional SEO tool, not to take its place.
- Is there a free plan?
- There is a free Trial plan rather than a permanent free tier. It runs 50 unique prompts daily for seven days across ChatGPT, Gemini and Google AI Overviews, in one language and one region. The prompts are a recommended set based on your industry and cannot be edited, and there are no exports and no API access.
What users say
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