Siteimprove
Agents track brand mentions and citations in AI answer engines, draft and optimise content, remediate accessibility issues and answer analytics questions in plain language
An enterprise content platform that puts SEO and AI answer engine visibility next to accessibility, analytics and content strategy.
- Free trial
- Demo on request; a free Digital Insights Report, website score and AEO checker are offered separately
- API
- Siteimprove API (v2), plus CMS plugins and a Google Search Console connection
- Hosting
- Cloud (SaaS)
Overview
Siteimprove, now presented as Siteimprove.ai, is an enterprise platform that combines four products: Accessibility, Search, Analytics and Content Strategy. The Search product covers classic SEO work, with automated on-page diagnostics, duplicate content detection, keyword discovery, rank monitoring, competitor comparison, backlink management and activity plans that turn findings into a workflow. On top of that it tracks how a brand appears in AI answer engines and measures share of voice against competitors. Google Search Console connects as a data source, and CMS plugins show page checks inside the editor.
Our take
Siteimprove is the choice for an organisation whose website is run by many editors, where SEO sits beside accessibility and content governance rather than in a separate marketing tool. Seeing search issues, accessibility findings and analytics against the same pages, and inside the CMS, is the argument for it; a specialist SEO team chasing link profiles and keyword volumes across many markets will find deeper data in a dedicated SEO suite. Budget is a sales conversation, and so is the question of which markets and search engines the keyword data covers; both are worth settling in the demo.
Key Facts
| Category | |
|---|---|
| Free trial | Demo on request; a free Digital Insights Report, website score and AEO checker are offered separately |
| API | Siteimprove API (v2), plus CMS plugins and a Google Search Console connection |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Keyword research
- Yes, Keyword Discovery shows the keywords a domain already ranks for with search volume, average position, estimated traffic and keyword potential (SEO Advanced packages), plus keyword suggestions
- Rank tracking
- Yes, Keyword Monitoring tracks rankings and position changes for the site and its landing pages, with SEO scores for the pages targeting each keyword; brand mentions, citations and share of voice are tracked in AI answer engines as well
- Site audit
- Yes, automated on-page diagnostics that show where issues occur, duplicate and competing content detection, and SEO activity plans for working through fixes; CMS plugins run a check when a page is published
- Backlink data
- Yes, identifies and manages high-value and potentially harmful backlinks
- Content optimisation
- Yes, keywords mapped to where they should appear in the site's content, plus Content Strategy agents that turn a brief into a draft with governance for voice and quality
- Index and market coverage
- AI answer engine visibility is measured across Google AI Overviews, ChatGPT, Perplexity and Gemini by sampling a structured prompt set repeatedly, so it reports a rate over time rather than a snapshot. The countries, languages and search engines behind the keyword data are not published
- Integrations and API
- Siteimprove API (v2), a Google Search Console connection and CMS plugins for systems including WordPress, Drupal, Sitecore, Adobe Experience Manager and Optimizely
Integrations
- Google Search Console
- WordPress
- Drupal
- Sitecore
- Adobe Experience Manager
- Optimizely
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Phone
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Live online demos and webinars
- Company size
-
- Enterprise
Pros and Cons
Strengths
- SEO, AI answer engine visibility, accessibility, analytics and content strategy on one platform
- Tracks brand mentions and citations in Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini
- CMS plugins show checks inside the editor for WordPress, Drupal, Sitecore, AEM and Optimizely
- SEO activity plans turn findings into a workflow for editors
Limitations
- Pricing is not published and is quoted on request
- Keyword Discovery requires the SEO Advanced package
- Search engine analytics require a separate Siteimprove Analytics subscription
Pricing
Price on Request
The vendor does not publish a price list. Ask them for a quote for your team size.
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What users say
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