Best for
Best for marketing teams and agencies that need to report brand visibility, sentiment and citations in AI search alongside their existing SEO stack.
- Small and mid-sized
- Enterprise
SEO Tools Comparison
Peec AI vs. Profound
At a glance
At a glance
Best for
Best for brand and agency marketing teams that want to measure and work on their visibility in AI answer engines as a channel of its own.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Peec AI | Profound |
|---|---|---|
| Starting price | From $95 / month Starter, billed monthly, for 50 tracked prompts, 3 models and 1 project. The pricing page offers a 15% discount for annual billing. | Free Trial; Enterprise pricing on request The Trial runs for 7 days. Enterprise is custom, and the self-serve Agency Growth plan for agencies is named without an amount. |
| Free trial | Free trial available | Free Trial plan: 50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews, one language and one region |
| API | Yes, a documented API from the Pro plan up, plus an MCP server at api.peec.ai/mcp on every plan | Yes on Enterprise, plus a hosted MCP server at mcp.tryprofound.com |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Keyword research | Prompt tracking rather than keyword research: prompts are set up by hand or suggested from search volume data, and organised with tags | Prompt Volumes instead of classic keyword research: what people ask answer engines, with views by region and demographics and keyword hierarchies |
| Rank tracking | Visibility, share of voice, position and mention frequency per AI engine, with competitor benchmarking and time filters | Brand visibility, position, sentiment and citations across answer engines rather than classic search rankings; up to nine engines tracked on Enterprise |
| Site audit | No technical audit of the site's own pages. What it audits is AI bot access: a Crawlability check reads a domain's robots.txt against 40+ AI bots from 20+ vendors and marks each Allowed, Partial or Blocked with the rule behind the verdict, needing no account, while Crawl Insights reports bot visits, failure rate and returned status codes broken down by folder, URL, platform and bot type | No classic technical SEO crawl. Agent Analytics reports how AI crawlers and answer engines interact with the site, and brand-consistency scanning checks owned properties |
| Backlink data | No backlink index. It reports the sources AI answers cite instead, including review sites, media publications and discussion forums | No backlink index. Citation analytics show which sources answer engines draw on instead |
| Content optimisation | Brand perception analysis covering market positioning, objections and fact-checking, plus recommendations on where visibility can be improved | Yes, the AI Marketer agent drafts and optimises content for AI search, plus a social calendar, PR outreach and product launch kits, all routed for human approval |
| Index and market coverage | Starter, Pro and Advanced each track 3 active models chosen from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI; Enterprise chooses from all models, up to 13, adding API models such as Claude Sonnet 4, GPT 5 Search, Grok, DeepSeek, Qwen and Mistral. 1 country on Starter, 3 on Pro and Advanced, and unlimited languages on every plan | ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search on Enterprise; the free Trial covers ChatGPT, Gemini and Google AI Overviews |
| Integrations and API | A documented API with authentication and rate limits from the Pro plan up, an MCP server on every plan, a Data Studio connector from Advanced, server log integration and CSV exports | API access on Enterprise, plus a hosted MCP server and external MCP connectors; CSV and JSON exports |
| AI features | Yes | Yes |
| MCP-ready | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Chat | Email helpdesk |
| Onboarding | Documentation and knowledge base | Documentation and knowledge base |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Claude, Cursor, n8n, Looker Studio, Cloudflare, AWS CloudFront, Google Cloud CDN, Vercel, Akamai, WordPress, Google Analytics, Shopify, Google Merchant Center | ChatGPT, Claude, Cursor, Cline, Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel, WordPress |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Peec AI From $95 / month Profound Free Trial; Enterprise pricing on request
- Free trial Peec AI Free trial available Profound Free Trial plan: 50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews, one language and one region
- Support Peec AI Email helpdesk, Chat Profound Email helpdesk
- API Peec AI Yes, a documented API from the Pro plan up, plus an MCP server at api.peec.ai/mcp on every plan Profound Yes on Enterprise, plus a hosted MCP server at mcp.tryprofound.com
- Keyword research Peec AI Prompt tracking rather than keyword research: prompts are set up by hand or suggested from search volume data, and organised with tags Profound Prompt Volumes instead of classic keyword research: what people ask answer engines, with views by region and demographics and keyword hierarchies
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Peec AI
Strengths
- Unlimited users, competitors and languages on every plan
- Sentiment scored per engine, with the attributes models attach to the brand
- MCP server included on every plan, Starter among them
- CSV exports on every plan, the API from Pro and a Data Studio connector from Advanced
Limitations
- Starter, Pro and Advanced cover 3 active models; picking from the full list of up to 13 needs Enterprise
- SSO only on Enterprise
- Measurement only: it tracks and explains visibility rather than editing content or auditing a site's technical SEO
Profound
Strengths
- Built for answer engine optimisation from the start rather than retrofitted from an SEO suite
- Tracks up to nine answer engines, with citations, sentiment and prompt volumes
- Agent Analytics shows how AI crawlers reach the site
- Hosted MCP server, so the data can be pulled into ChatGPT, Claude, Cursor or Cline
Limitations
- No published prices; paid plans go through sales
- The free Trial lasts seven days on a fixed, recommended prompt set, with no history or exports
- Exports, API access and single sign-on are Enterprise features
Plans
Pricing
Peec AI
- Starter $95 / month 50 prompts, 3 models, 1 project, 1 country, daily tracking, chat support.
- Pro $245 / month 150 prompts, 3 models, 2 projects, 3 countries, API access, chat and email support.
- Advanced $495 / month 350 prompts, 3 models, 5 projects, 3 countries, Data Studio connector and custom brand attributes.
- Enterprise Not stated Custom pricing, billed annually. All models, up to 13, unlimited prompts and projects, daily or weekly tracking, SSO and dedicated support.
Profound
- Trial $0 Free for 7 days. 50 unique prompts run daily against ChatGPT, Gemini and Google AI Overviews, one language and one region, a recommended prompt set that cannot be customised, limited AI Marketer credits and unlimited seats. No history, exports, API or support.
- Agency Growth Not stated Self-serve agency plan with 400 AI Marketer credits per month per client workspace. Price not published.
- Enterprise Not stated Custom pricing. Up to nine answer engines, daily tracking, custom languages and regions, all-time history, CSV and JSON exports, API access, ChatGPT Shopping, SSO and SAML, SOC 2, and support options up to a dedicated Slack channel and a dedicated specialist with a 24-hour SLA.
What users say
Review Scores · opens after launch
Peec AI
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Profound
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Reviews are not published yet. The form on a tool's page works, and a review reaches us as soon as its author confirms it, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Peec AI https://peec.ai · checked against the official source on 2026-10-31
Profound https://www.tryprofound.com · checked against the official source on 2026-09-26
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.