Best for
Best for freelancers, small businesses and agencies that want one affordable suite for site audits, rank tracking, keyword research and backlinks, with a free plan to start.
- Freelancers
- Small and mid-sized
- Enterprise
No tools match
Press / to search, arrow keys to move, Enter to open
SEO Tools Comparison
At a glance
Best for
Best for freelancers, small businesses and agencies that want one affordable suite for site audits, rank tracking, keyword research and backlinks, with a free plan to start.
Best for
Best for US local businesses and the agencies that serve them, who want Google data, map rankings and competitors read together per location.
Cataleo does not name a winner. Both statements come from the vendors themselves.
| Criterion | Seobility | Vicin |
|---|---|---|
| Starting price | Free; Premium from EUR 49.90 / month Free Basic plan with one project, 1,000 pages per crawl and 10 tracked keywords. Premium billed monthly at EUR 49.90, or EUR 479 / year. Agency plan EUR 179.90 / month. | From $39 / month For one saved business, billed monthly. Higher bands cover 2 to 10, 11 to 20, 21 to 50 and 51 to 100 businesses; above 100 is quoted individually. Annual prices are not listed. |
| Free trial | Free Basic plan; 14-day free trial of Premium | 14-day free trial that starts with the first Google connection, no payment card required |
| API | Yes, a ranking monitoring API on the Agency plan | Not stated |
| Hosting | Cloud (SaaS) | Cloud (SaaS), web app at app.vicin.io |
| Made in | Germany | Not stated |
| Keyword research | Yes, keyword research to find the terms an audience is searching for | Not stated |
| Rank tracking | Yes, ranking monitoring on desktop and mobile that tracks visibility over time (daily updates on Premium and above) | Yes, Local Grid measures Google Maps positions for up to five keywords per business on 3x3, 5x5 or 7x7 point grids, with the competitors returned at each point and a recapture every 14 days; Trends follows Search Console positions over a year |
| Site audit | Yes, a website audit that automatically crawls a site to detect technical and on-page SEO issues | Yes, GBP & Page Audit checks the Google Business Profile (details, categories, reviews, media, duplicates) and the landing page it links to (HTTPS, canonical tags, mobile speed, metadata, LocalBusiness structured data, match with the profile), with prioritised findings and daily rechecks |
| Backlink data | Yes, backlink monitoring and analysis | Link gaps against the competitors in your Local Grid: domains linking to them but not to you, with backlink and followed-link counts, a spam score and a marker for directory domains, rechecked monthly; it reports and does not build links |
| Content optimisation | Yes, keyword research and AI content tools for content optimisation | Not stated |
| Index and market coverage | Rankings on Google country domains (Google.de, Google.com, Google.co.uk and more), desktop and mobile, with results localised down to a city | Offered for business use in the United States; Google Maps results, Search Console, Google Analytics 4, Google Ads and Business Profile data, US Census market context, and AI answer visibility in Google AI Overviews, Google AI Mode, ChatGPT and Gemini |
| Integrations and API | Yes on the Agency plan: a ranking monitoring API for the account's own ranking data, requested from Seobility, which carries no backlink data and only very limited onpage data. A separate legacy SEO API is deprecated, and an MCP connector for AI assistants is announced as coming. | Connects Google Business Profile (read and write after confirmation), Google Ads, Google Analytics and Search Console (read-only), plus Facebook Pages and Instagram for social posts |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone | Not stated |
| Onboarding | Not stated | Documentation and knowledge base |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized |
| Integrations | Not stated | Google Business Profile, Google Analytics, Google Search Console, Google Ads, Facebook Pages, Instagram |
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Seobility
Strengths
Limitations
Vicin
Strengths
Limitations
Plans
Seobility
Vicin
What users say
Seobility
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Vicin
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Reviews are not published yet. The form on a tool's page works and reaches us, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
Every review is read by a person before it appears. We require a working email address and use it to come back to the author, so a review has a reachable sender rather than being anonymous. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on what they tell us, plus the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot have a review removed, cannot buy one, and cannot have one changed. Paid placement and a paid listing have no effect on which reviews appear or on any score.
Where this comes from
Seobility https://www.seobility.net · checked against the official source on 2026-08-22
Vicin https://www.vicin.io · checked against the official source on 2026-10-27
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.