Vicin
Verified vendorAI explains what changed across the connected Google data and names missing evidence, and the Paid Ads audit adds AI-assisted explanations after consent
Local SEO and marketing intelligence platform that sets Google data, map rankings, reviews and competitors side by side.
- Starting price
- From $39 / month
- Free trial
- 14-day free trial that starts with the first Google connection, no payment card required
- Hosting
- Cloud (SaaS), web app at app.vicin.io
Overview
Vicin is a local SEO and marketing intelligence platform for small and multi-location businesses and the agencies and freelance marketers who serve them. It reads Google Business Profile, Search Console, Google Analytics and Google Ads data and sets it beside map rankings, reviews, competitors and local market data, then explains what changed. It runs as a web app and is offered for business use in the United States. Pricing is a monthly subscription by the number of saved businesses, with the same core features on every plan.
Our take
Pick Vicin if you run a local business or a small agency in the United States and the question is less where you rank than why calls and leads moved this month, location by location. If you need listings pushed to directories or citations built for you, a local platform that fixes as well as measures suits that job instead. Outside the United States, or for a site that lives on national organic search, it is the wrong tool.
Key Facts
| Category | |
|---|---|
| Starting price | From $39 / month For one saved business, billed monthly. Higher bands cover 2 to 10, 11 to 20, 21 to 50 and 51 to 100 businesses; above 100 is quoted individually. Annual prices are not listed. |
| Free trial | 14-day free trial that starts with the first Google connection, no payment card required |
| Hosting | Cloud (SaaS), web app at app.vicin.io |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Rank tracking
- Yes, Local Grid measures Google Maps positions for up to five keywords per business on 3x3, 5x5 or 7x7 point grids, with the competitors returned at each point and a recapture every 14 days; Trends follows Search Console positions over a year
- Site audit
- Yes, GBP & Page Audit checks the Google Business Profile (details, categories, reviews, media, duplicates) and the landing page it links to (HTTPS, canonical tags, mobile speed, metadata, LocalBusiness structured data, match with the profile), with prioritised findings and daily rechecks
- Backlink data
- Link gaps against the competitors in your Local Grid: domains linking to them but not to you, with backlink and followed-link counts, a spam score and a marker for directory domains, rechecked monthly; it reports and does not build links
- Index and market coverage
- Offered for business use in the United States; Google Maps results, Search Console, Google Analytics 4, Google Ads and Business Profile data, US Census market context, and AI answer visibility in Google AI Overviews, Google AI Mode, ChatGPT and Gemini
- Integrations and API
- Connects Google Business Profile (read and write after confirmation), Google Ads, Google Analytics and Search Console (read-only), plus Facebook Pages and Instagram for social posts
Integrations
- Google Business Profile
- Google Analytics
- Google Search Console
- Google Ads
- Facebook Pages
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Onboarding
-
- Documentation and knowledge base
- Company size
-
- Freelancers
- Small and mid-sized
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Stated as a fit | Stated as a fit | Not stated |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- One price per band of businesses, and the vendor states every paid plan includes the same core features
- Maps rank grids, profile and landing page audits, link gaps and AI answer visibility in one login
- Reads Google Ads, Analytics and Search Console without changing them; profile edits and review replies only after confirmation
- Keeps each client business separate within one agency account
Limitations
- Offered for business use in the United States, per its terms
- Local Grid tracks up to five keywords per business, recaptured every 14 days
- Does not connect to CRM or phone systems
- Paid charges are non-refundable unless the purchase terms or the law say otherwise
Pricing
-
1 business
$39 / month
One saved business. The same core features as every other paid plan.
-
2 to 10 businesses
$89 / month
Up to 10 saved businesses, three team seats. The same core features as every other paid plan.
-
11 to 20 businesses
$149 / month
Up to 20 saved businesses, five team seats. The same core features as every other paid plan.
-
21 to 50 businesses
$299 / month
Up to 50 saved businesses, five team seats. The same core features as every other paid plan.
-
51 to 100 businesses
$499 / month
Up to 100 saved businesses, five team seats. The same core features as every other paid plan.
-
Above 100 businesses
Contact Sales
Custom quote through the contact page.
Best For
Alternatives and Comparisons
What users say
Reviews
-
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- Ease of use
- Not rated yet
- User interface
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- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
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