Best for
Best for small teams and agencies that want a structured, calendar-first workflow with post ideas, approvals and AI assistance across a handful of brands.
- Small and mid-sized
- Enterprise
No tools match
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Social Media Management Comparison
At a glance
Best for
Best for small teams and agencies that want a structured, calendar-first workflow with post ideas, approvals and AI assistance across a handful of brands.
Best for
Best for agencies, franchises and multi-location brands that need clients or head office to sign off on posts before they publish.
Cataleo does not name a winner. Both statements come from the vendors themselves.
| Criterion | Loomly | Sked Social |
|---|---|---|
| Starting price | lower value From $49 / month Starter plan billed annually ($65 / month billed monthly), covering 12 social accounts and 3 users. Beyond is $249 / month billed annually ($332 monthly) with 60 accounts and unlimited users; Enterprise is custom. | From $57.50 / month Grow billed annually ($690 / year) for 3 users and 6 social profiles; $69 billed monthly. Extra profiles $8 / month each on Grow. |
| Free trial | Free trial available, no credit card required | 14-day free trial, no credit card required; the account pauses at the end rather than charging automatically |
| Users | Not stated | More than 10,000 marketers |
| API | Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds and a Loom.ly link shortener | Integrations with Zapier, Canva, Google Drive, Dropbox and project tools; an MCP server is in invite-only early access |
| Hosting | Cloud (SaaS) | Cloud (SaaS), with iOS and Android apps |
| Made in | Not stated | Australia |
| Networks covered | Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads | Auto-publishing to Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X and Google Business Profile, plus Threads and Snapchat, with Snapchat published through notifications; Bluesky is not supported |
| Scheduling and calendar | Yes, a content calendar per brand, automated publishing, post duplication and scheduling from RSS feeds | Yes, unlimited and bulk scheduling, an automatic posting queue, a visual Instagram grid planner, first-comment scheduling on Instagram, Facebook and LinkedIn, and auto-published Stories with link stickers, on every plan |
| Engagement inbox | Yes, a unified inbox to reply to comments, mentions and messages, with conversation assignment and saved replies | Yes on every plan: one inbox for Instagram, Facebook, TikTok and LinkedIn comments and DMs plus Google Business Profile reviews, with quick replies, team tagging, Meta ads comment moderation and AI-suggested replies |
| Analytics and reporting | Yes, audience insights, post performance, auto-scheduled reports, PDF and CSV export and link-shortener click tracking | Organic and Meta paid analytics with live dashboards and emailed weekly or monthly reports on every plan; comparison periods, PDF and Excel exports and a custom report builder from Accelerate; a GA4 connection shows website traffic driven by social |
| Approval and collaboration | Yes, custom approval workflows, role-based access, real-time collaboration, comments, version history and Slack and Microsoft Teams notifications | Post statuses and content previews on Grow; editable, unlimited statuses, internal and external approvals, a no-login review portal and a no-login calendar preview from Accelerate |
| Social listening | Yes, AI social listening included on a limited monthly basis (2 searches per month on Starter, 5 on Beyond) | Yes, listening summaries on every plan across Instagram, Facebook, LinkedIn, TikTok and Google Business; brand sentiment and keyword trends from Accelerate; competitor tracking for 5 competitors on Grow and 20 on Accelerate |
| Integrations and API | Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds | Zapier, Google Analytics, RSS, Dropbox, Canva and Google Drive on Grow; Asana, ClickUp, monday.com, Trello, OneDrive, Google Sheets and Notion from Accelerate; Zendesk, Salesforce, HubSpot and Frontify on Custom. An MCP server for Claude and ChatGPT is in invite-only early access and reads analytics, calendar and brand data without publishing |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat | more entries Email helpdesk, Phone, Chat, 24/7 |
| Onboarding | Documentation and knowledge base, Video tutorials | Documentation and knowledge base, Guided onboarding |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Slack, Microsoft Teams, Google Drive, Canva, Unsplash, GIPHY | more entries Zapier, Canva, Google Analytics, Google Drive, Dropbox, OneDrive, Google Sheets, Notion, Asana, ClickUp, monday.com, Trello, Zendesk, Salesforce, HubSpot, Frontify |
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Loomly
Strengths
Limitations
Sked Social
Strengths
Limitations
Plans
Loomly
Sked Social
What users say
Loomly
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Sked Social
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Reviews are not published yet. The form on a tool's page works and reaches us, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
Every review is read by a person before it appears. We require a working email address and use it to come back to the author, so a review has a reachable sender rather than being anonymous. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on what they tell us, plus the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot have a review removed, cannot buy one, and cannot have one changed. Paid placement and a paid listing have no effect on which reviews appear or on any score.
Where this comes from
Loomly https://www.loomly.com · checked against the official source on 2026-08-20
Sked Social https://skedsocial.com · checked against the official source on 2026-09-25
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.