Loomly
An AI Assistant generates post content, with reply-with-AI, AI analytics and AI social listening, all subject to monthly usage limits that differ by plan.
A calendar-first platform that guides posts from idea to approval across a set of brands.
- Starting price
- From $49 / month
- Free trial
- Free trial available, no credit card required
- API
- Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds and a Loom.ly link shortener
Overview
Loomly is a social media management platform organized around a content calendar per brand, guiding posts from idea through approval to publishing. It supports Facebook, Instagram, LinkedIn, TikTok, YouTube and Pinterest, with automated publishing, post duplication and scheduling from RSS feeds. Structured Post Ideas, a hashtag manager and connections to Google Drive, Unsplash and Canva help assemble posts, and an AI Assistant generates content, replies and analytics. Custom approval workflows, role-based access, version history and Slack notifications support team and client review, and a unified inbox handles comments and messages.
Our take
Loomly earns its place where the review chain matters more than the channel count: an agency shipping client posts through named approval steps gets that as the spine of the product rather than a setting bolted on. The plan structure is the thing to check, because the gap between the entry tier and the next one is wide in both price and included accounts, so a growing team should price the second tier from the start. A solo creator posting without approvals is buying process it does not need and should pick a simpler scheduler instead.
Key Facts
| Category | |
|---|---|
| Starting price | From $49 / month Starter plan billed annually ($65 / month billed monthly), covering 12 social accounts and 3 users. Beyond is $249 / month billed annually ($332 monthly) with 60 accounts and unlimited users; Enterprise is custom. |
| Free trial | Free trial available, no credit card required |
| API | Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds and a Loom.ly link shortener |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Networks covered
- Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads
- Scheduling and calendar
- Yes, a content calendar per brand, automated publishing, post duplication and scheduling from RSS feeds
- Engagement inbox
- Yes, a unified inbox to reply to comments, mentions and messages, with conversation assignment and saved replies
- Analytics and reporting
- Yes, audience insights, post performance, auto-scheduled reports, PDF and CSV export and link-shortener click tracking
- Approval and collaboration
- Yes, custom approval workflows, role-based access, real-time collaboration, comments, version history and Slack and Microsoft Teams notifications
- Social listening
- Yes, AI social listening included on a limited monthly basis (2 searches per month on Starter, 5 on Beyond)
- Integrations and API
- Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds
Integrations
- Slack
- Microsoft Teams
- Google Drive
- Canva
- Unsplash
- GIPHY
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Company size
-
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Not stated | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Content calendar per brand with structured Post Ideas and custom approval workflows
- Unlimited users on the Beyond plan
- Built-in AI Assistant, AI social listening and Slack and Microsoft Teams notifications
- Version history and role-based access support review across a set of brands
Limitations
- A large gap between the Starter and Beyond plans in both price and included accounts
- AI features carry monthly usage limits that differ sharply between plans
Pricing
-
Starter
From $49 / month
Billed annually ($65 / month billed monthly). 12 social accounts, 3 users, unlimited calendars, AI Assistant, approval workflows and advanced analytics.
-
Beyond
$249 / month
Billed annually ($332 / month billed monthly). 60 social accounts, unlimited users, custom branding, custom roles and workflows and a hashtag manager.
-
Enterprise
Not stated
Custom pricing for 61 or more social accounts, unlimited users and priority support.
Best For
Alternatives and Comparisons
FAQ
- How does Loomly's pricing work?
- Loomly is priced by number of social accounts and users. Starter is $49 per month billed annually with 12 accounts and 3 users, Beyond is $249 per month billed annually with 60 accounts and unlimited users, and Enterprise is custom for 61 or more accounts. Monthly billing is higher, and yearly plans require a 12-month commitment.
- Which social networks does Loomly support?
- Loomly supports Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads.
- Does Loomly include AI?
- Yes. An AI Assistant generates post content, and Loomly also offers reply-with-AI, AI analytics and AI social listening. All of these carry monthly usage limits that differ between the Starter and Beyond plans.
What users say
Reviews
-
0 reviews
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
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