Loomly

Overview

Loomly is a social media management platform organized around a content calendar per brand, guiding posts from idea through approval to publishing. It supports Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads, with automated publishing, post duplication and scheduling from RSS feeds. Structured Post Ideas and trending suggestions, a hashtag manager and connections to Google Drive, Unsplash, Canva and GIPHY help assemble posts, and an AI Assistant generates content, replies and analytics, with AI social listening included on a limited monthly basis. Custom approval workflows, role-based access, real-time collaboration, comments, version history and Slack and Microsoft Teams notifications support team and client review, and a unified inbox handles comments, mentions and messages with conversation assignment and saved replies. Plans run from Starter through Beyond to a custom Enterprise tier, scaling by number of social accounts and users.

Best for small teams and agencies that want a structured, calendar-first workflow with post ideas, approvals and AI assistance across a handful of brands.

Loomly is a calendar-first social media platform that walks each post from idea to approval to publishing, one content calendar per brand. It covers 8 networks with automated publishing, structured Post Ideas, a hashtag manager and an AI Assistant, plus a unified inbox and AI social listening on a limited monthly basis. Custom approval workflows, version history and Slack and Microsoft Teams notifications support review. Pricing runs from Starter at $49 per month up to Beyond with unlimited users and a custom Enterprise plan.

Key Facts

Features

Networks covered

Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads

Scheduling and calendar

Yes, a content calendar per brand, automated publishing, post duplication and scheduling from RSS feeds

Engagement inbox

Yes, a unified inbox to reply to comments, mentions and messages, with conversation assignment and saved replies

Analytics and reporting

Yes, audience insights, post performance, auto-scheduled reports, PDF and CSV export and link-shortener click tracking

Approval and collaboration

Yes, custom approval workflows, role-based access, real-time collaboration, comments, version history and Slack and Microsoft Teams notifications

Social listening

Yes, AI social listening included on a limited monthly basis (2 searches per month on Starter, 5 on Beyond)

Integrations and API

Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds

Integrations

• Slack
• Microsoft Teams
• Google Drive
• Canva
• Unsplash
• GIPHY

Deployment and Support

Deployment

• Cloud (SaaS)
• Browser-based

Company size

• Small and mid-sized
• Enterprise

Suitability

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Pricing

• Starter

  From $49 / month

  Billed annually ($65 / month billed monthly). 12 social accounts, 3 users, unlimited calendars, AI Assistant, approval workflows and advanced analytics.

• Beyond

  $249 / month

  Billed annually ($332 / month billed monthly). 60 social accounts, unlimited users, custom branding, custom roles and workflows and a hashtag manager.

• Enterprise

  Not stated

  Custom pricing for 61 or more social accounts, unlimited users and priority support.

Best For

• Agencies
• Media & Creative
• Technology

Alternatives and Comparisons

FAQ

How does Loomly's pricing work?

Loomly is priced by number of social accounts and users. Starter is $49 per month billed annually with 12 accounts and 3 users, Beyond is $249 per month billed annually with 60 accounts and unlimited users, and Enterprise is custom for 61 or more accounts. Monthly billing is higher, and yearly plans require a 12-month commitment.

Which social networks does Loomly support?

Loomly supports Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads.

Does Loomly include AI?

Yes. An AI Assistant generates post content, and Loomly also offers reply-with-AI, AI analytics and AI social listening. All of these carry monthly usage limits that differ between the Starter and Beyond plans.

What users say

Reviews

Share your experience

Write a Review