Oktopost
AI Assist drafts and refines posts in batches, an Advocacy Agent personalises employee posts, and the listening module scores sentiment and surfaces trends and influencers.
B2B social media management that ties posts to CRM pipeline rather than to follower counts.
- Starting price
- From $499 / month
- API
- Yes, a REST API, an official MCP server at mcp.oktopost.com and a published Claude Code plugin
- Users
- B2B marketing, sales, revenue and HR teams
Overview
Oktopost is a social media management platform aimed specifically at B2B marketing teams, built around LinkedIn first and covering X, Facebook, YouTube and Instagram alongside it. It runs as six modules: social management, employee advocacy, social listening, customer engagement, social analytics and marketing intelligence. Publishing works from a drag-and-drop calendar with campaign grouping, revision history and approval routing, and every shared link gets UTM parameters added automatically so activity can be traced into the CRM. Data flows out to Salesforce, Dynamics 365, Marketo, HubSpot, Power BI and Looker Studio.
Our take
The reason to pick Oktopost over a general scheduler is the attribution: UTM tagging on every link plus native CRM and marketing automation connectors means social activity can be argued about in pipeline terms, which is the conversation a B2B marketing team actually has to win internally. The LinkedIn-first design follows from the same premise and is a poor fit if the audience lives on TikTok or Pinterest, neither of which is supported. Published pricing starts well above the per-seat schedulers and is annual only, so this is a platform decision for a funded team rather than something to try on a hunch.
Key Facts
| Category | |
|---|---|
| Starting price | From $499 / month Professional from $499 and Advanced from $799 per month, both billed annually. Both include unlimited social profiles with no per-profile fee; the final figure depends on team size and add-ons. |
| API | Yes, a REST API, an official MCP server at mcp.oktopost.com and a published Claude Code plugin |
| Users | B2B marketing, sales, revenue and HR teams |
| Hosting | Cloud (SaaS), with iOS and Android apps |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Networks covered
- LinkedIn, X (Twitter), Facebook, YouTube and Instagram, with LinkedIn as the platform's declared focus
- Scheduling and calendar
- Yes, a drag-and-drop social media calendar showing scheduled and published content across networks, teams and campaigns, with AI Assist generating and scheduling batches of posts and thread support on X
- Engagement inbox
- Yes, a customer engagement module for monitoring and replying to comments and direct messages, with conversation triage, assignment, internal notes and tagging
- Analytics and reporting
- Yes, B2B-oriented analytics with campaign-level tracking, UTM parameters added automatically to every shared link, lead-to-pipeline reporting through the connected CRM, custom dashboards and Power BI and Looker Studio connectors
- Approval and collaboration
- Yes, approval workflows with comments for contributors, revision history and change requests, plus SAML SSO, SCIM provisioning and Smarsh archiving
- Social listening
- Yes, across X, YouTube and Instagram plus press releases, news feeds and more than 75 million websites in over 115 languages, with sentiment analysis, customisable streams, influencer discovery and alerts on shifts in volume or sentiment
- Integrations and API
- Yes, a REST API plus an official MCP server at mcp.oktopost.com covering campaigns, scheduling, approvals, inbox, advocacy and analytics, and native integrations with Salesforce, Dynamics 365, Marketo, HubSpot, Eloqua, Salesforce Pardot, Act-On, Outreach, Slack, Microsoft Teams, Zapier and others
Integrations
- Salesforce
- Microsoft Dynamics 365
- Sugar Market
- Marketo
- HubSpot
- Oracle Eloqua
- Salesforce Pardot
- Act-On
- ClickDimensions
- Outreach
- Microsoft Power BI
- Looker Studio
- Google Analytics
- Feedly
- Facebook Ads
- LinkedIn Ads
- Slack
- Microsoft Teams
- Smarsh
- Bitly
- GIPHY
- Zapier
- Okta
- OneLogin
- JumpCloud
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Built for B2B, with UTM tagging and CRM connectors that trace social activity to pipeline
- Employee advocacy is a first-class module rather than an add-on
- Unlimited social profiles on both published plans, with no per-profile fee
- Official MCP server and a published Claude Code plugin for driving the platform from an AI agent
Limitations
- No TikTok, Pinterest, Threads or Bluesky support
- Both published plans are billed annually only
- Entry price is well above the per-seat schedulers aimed at small teams
Pricing
-
Professional
From $499
Per month, billed annually. Unlimited social profiles; the final price depends on team size and add-ons.
-
Advanced
From $799
Per month, billed annually. Unlimited social profiles; the final price depends on team size and add-ons.
Alternatives and Comparisons
What users say
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