Search Atlas
OTTO SEO applies technical and on-page fixes to a live site on its own, and Atlas Agent turns a plain-language goal into a plan across the platform's modules
An SEO platform whose OTTO agent deploys technical and on-page fixes to your site instead of handing you a task list.
- Starting price
- From $79 / month
- Free trial
- 7-day trial with a free 30-minute one-to-one onboarding session
- API
- Yes, a REST API authenticated with an X-API-Key header, plus an MCP server
Overview
Search Atlas is a cloud SEO platform aimed at agencies and in-house marketing teams that want the research and the implementation in one place. Alongside keyword, backlink and site research, its OTTO SEO agent connects to a website and pushes changes live rather than listing them as tasks. It is sold in four plans billed per month or per year, each with a monthly budget of Universal Credits, and every plan starts with a 7-day trial.
Our take
Search Atlas makes sense when the bottleneck is getting fixes shipped rather than finding them, and you are willing to let software write to the live site. A team that only wants research data and keeps implementation with its own developers is better served by a research-first suite such as Semrush, Ahrefs or SE Ranking. Agencies should price the plan they would actually resell on, not the entry plan, because the gap between the two is large.
Key Facts
| Category | |
|---|---|
| Starting price | From $79 / month Starter plan billed annually ($950 a year); $99 month to month. One seat and one OTTO SEO project; usage is metered in monthly Universal Credits. |
| Free trial | 7-day trial with a free 30-minute one-to-one onboarding session |
| API | Yes, a REST API authenticated with an X-API-Key header, plus an MCP server |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Keyword research
- Yes, keyword research with search volume, keyword difficulty, CPC and search intent by country, region and city, plus keyword gap and competitor gap analysis
- Rank tracking
- Yes, a Keyword Rank Tracker on every plan, local ranking heatmaps for Google Business Profile, and unlimited keyword tracking on the Agency plan
- Site audit
- Yes, a Site Auditor for technical, content, indexability and performance issues, with scheduled weekly crawls and email alerts; JavaScript rendering from the Pro plan
- Backlink data
- Yes, a Backlink Analyzer covering referring domains, anchors, dofollow ratios, new and lost links and spam signals, plus backlink gap analysis
- Content optimisation
- Yes, Content Genius for briefs and drafts, the SCHOLAR grader that scores content on 12 dimensions, topical maps, and publishing straight to a connected CMS
- Index and market coverage
- A keyword database of more than 5.2 billion keywords, plus AI visibility tracking across ChatGPT, Gemini and Google AI Mode, with Copilot and Perplexity from the Pro plan
- Integrations and API
- Yes, a REST API documented at docs.searchatlas.com and an MCP server at mcp.searchatlas.com, both authenticated with an API key; keyword research API access is on custom enterprise plans
Integrations
- WordPress
- HubSpot
- Webflow
- Shopify
- Contentful
- Duda
- Cloudflare
- Google Search Console
- Google Analytics 4
- Google Ads
- Google Business Profile
- Meta Ads
- Slack
- Microsoft Teams
- ClickUp
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Chat
- Onboarding
-
- Guided onboarding
- Personal consulting
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Stated as a fit | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- OTTO SEO deploys fixes to the live site through a pixel, a Cloudflare Worker or a CMS connector
- Keyword, backlink, site audit, content and local SEO in one subscription
- AI visibility tracking across ChatGPT, Gemini and Google AI Mode from the Growth plan
- Official MCP server and documented REST API
- Every trial comes with a free one-to-one onboarding session
Limitations
- White-label dashboards, client portals and client accounts start at the Pro plan
- Usage is metered in Universal Credits, so the real limit depends on which tasks consume them
- Starter includes no AI visibility tracking
- Keyword research API access is limited to custom enterprise plans
Pricing
-
Starter
$79
Per month billed annually ($950 a year); $99 month to month. 1 seat, 1 OTTO SEO project and 50,000 Universal Credits a month.
-
Growth
$159
Per month billed annually ($1,910 a year); $199 month to month. 3 seats, 2 projects, 120,000 credits, AI visibility across ChatGPT, Gemini and Google AI Mode, and Meta and Google ad studios.
-
Pro
$319
Per month billed annually ($3,828 a year); $399 month to month. 5 seats, 4 projects, 400,000 credits, Copilot and Perplexity added to AI visibility, and white-label dashboards and reporting.
-
Agency / Enterprise
From $999
Per month, $11,988 billed annually. 10 seats, 10 or more projects, over 1,000,000 credits, client portals, unlimited keyword tracking and priority support eligibility.
Best For
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FAQ
- What is OTTO SEO?
- It is the Search Atlas agent that applies SEO changes to a website itself. You connect the site with the OTTO Pixel in the page header, through Cloudflare DNS, or through native connectors for WordPress, HubSpot, Webflow, Shopify, Contentful and Duda, and OTTO then scans the site and deploys fixes from the dashboard.
- Does Search Atlas have an MCP server?
- Yes. Its API documentation describes an MCP server at mcp.searchatlas.com that exposes Search Atlas tools over JSON-RPC 2.0 in 21 scopes, authenticated with the same API key as the REST API.
What users say
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