Semrush
AI content optimisation and writing tools, plus AI search and brand visibility tracking on the higher plans
An all-in-one SEO suite for keyword research, rank tracking, site audits and backlink analysis.
- Starting price
- From $139 / month
- Free trial
- 7-day free trial
- API
- Yes, API data integration on the Advanced plan, plus an MCP server for AI assistants
Overview
Semrush is an all-in-one SEO and online visibility suite. Its core tools cover keyword research through the Keyword Magic Tool, daily rank tracking by location and device with Position Tracking, technical and on-page checks through Site Audit, competitor and link analysis through Backlink Analytics, and content optimisation with the On Page SEO Checker. Recent plans layer on AI features, from content generation to AI search sentiment and brand visibility reports, and expose the data through an API and an MCP server. It is sold in four plans.
Our take
Semrush is the suite to pick when one subscription has to answer every question, and the breadth is real: keywords, rankings, links, audits, content and now AI visibility in one login. The price reflects that, and a specialist beats it on any single axis, so a team that only tracks rankings or only chases links is overpaying and should pick a focused tool instead. Two things bite later rather than at signup: the seat count is low for the money, and the API sits on the top plan, so a data pipeline is an upgrade decision, not a feature you already have.
Key Facts
| Category | |
|---|---|
| Starting price | From $139 / month SEO plan billed monthly; $117.33 / month billed annually. Higher plans add more sites, keywords and AI features. |
| Free trial | 7-day free trial |
| API | Yes, API data integration on the Advanced plan, plus an MCP server for AI assistants |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Keyword research
- Yes, the Keyword Magic Tool with search volume, keyword difficulty and search intent
- Rank tracking
- Yes, daily Position Tracking by location and device
- Site audit
- Yes, Site Audit for technical and on-page issues
- Backlink data
- Yes, Backlink Analytics and a backlink audit over a large link index
- Content optimisation
- Yes, the On Page SEO Checker and content optimisation, with AI writing tools
- Index and market coverage
- Large keyword and backlink databases across many country markets
- Integrations and API
- Yes, API data integration on the Advanced plan, plus an MCP server
Integrations
- Google Analytics
- Google Search Console
- Google Ads
- Google Business Profile
- Looker Studio
- Google Sheets
- Google Docs
- Gmail
- WordPress
- Wix
- Trello
- monday.com
- Zapier
- All in One SEO
- Zoho Analytics
- Scalenut
- Renderforest
- Pagecloud
- YouTube
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Live online demos and webinars
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Stated as a fit | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Covers keyword research, rank tracking, site audits, backlinks and content in one suite
- Large keyword and backlink databases across many markets
- AI content tools and AI search and brand visibility tracking on higher plans
- API and an MCP server for AI assistants
Limitations
- Entry price is higher than single-purpose SEO tools
- API access and the largest limits are reserved for the top plans
Pricing
-
SEO
From $139 / month
5 sites monitored and 500 daily keyword tracks; $117.33 / month billed annually.
-
Starter
From $199 / month
Adds MCP access, AI visibility reports and AI brand performance for one domain; $165.17 / month billed annually.
-
Pro+
From $299 / month
15 sites and 1,500 daily keywords, with historical data and content optimisation; $248.17 / month billed annually.
-
Advanced
From $549 / month
40 sites and 5,000 daily keywords, with SEO share of voice and API data integration; $455.67 / month billed annually.
Best For
Alternatives and Comparisons
FAQ
- What plans does Semrush offer?
- Semrush is sold in four plans: SEO, Starter, Pro+ and Advanced. They scale the number of monitored sites, tracked keywords and daily reports, and the higher plans add more AI features. Prices are lower when billed annually.
- Does Semrush have an API?
- Yes. API data integration is included on the Advanced plan, and Semrush also offers an MCP server so AI assistants can query its data.
- Is there a free trial?
- Yes. Semrush offers a 7-day free trial that can be cancelled anytime.
What users say
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