Semrush

Overview

Semrush is an all-in-one SEO and online visibility suite. Its core tools cover keyword research through the Keyword Magic Tool, daily rank tracking by location and device with Position Tracking, technical and on-page checks through Site Audit, competitor and link analysis through Backlink Analytics, and content optimisation with the On Page SEO Checker. Recent plans layer on AI features, from content generation to AI search sentiment and brand visibility reports, and expose the data through a Semrush API and an MCP server for AI assistants. It is sold in four plans, SEO, Starter, Pro+ and Advanced, scaling the number of monitored sites, tracked keywords and daily reports.

Best for agencies and marketing teams that want one suite for keyword research, rank tracking, site audits, backlinks and content, with AI tools and API access.

Semrush is a broad SEO suite built around keyword research, position tracking, site audits, backlink analysis and content optimisation. Its higher plans add AI content tools and AI search and brand visibility tracking, and the data is reachable through an API and an MCP server. It is priced in four plans that scale the number of monitored sites, tracked keywords and daily reports, with a 7-day free trial.

Key Facts

Features

Keyword research

Yes, the Keyword Magic Tool with search volume, keyword difficulty and search intent

Rank tracking

Yes, daily Position Tracking by location and device

Site audit

Yes, Site Audit for technical and on-page issues

Backlink data

Yes, Backlink Analytics and a backlink audit over a large link index

Content optimisation

Yes, the On Page SEO Checker and content optimisation, with AI writing tools

Index and market coverage

Large keyword and backlink databases across many country markets

Integrations and API

Yes, API data integration on the Advanced plan, plus an MCP server

Integrations

• Google Analytics
• Google Search Console
• Google Ads
• Google Business Profile
• Looker Studio
• Google Sheets
• Google Docs
• Gmail
• WordPress
• Wix
• Trello
• monday.com
• Zapier
• All in One SEO
• Zoho Analytics
• Scalenut
• Renderforest
• Pagecloud
• Facebook
• Instagram
• LinkedIn
• Pinterest
• YouTube

Deployment and Support

Deployment

• Cloud (SaaS)
• Browser-based

Support

• Email helpdesk

Onboarding

• Documentation and knowledge base
• Video tutorials
• Live online demos and webinars

Company size

• Freelancers
• Small and mid-sized
• Enterprise

Suitability

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Pricing

• SEO

  From $139 / month

  5 sites monitored and 500 daily keyword tracks; $117.33 / month billed annually.

• Starter

  From $199 / month

  Adds MCP access, AI visibility reports and AI brand performance for one domain; $165.17 / month billed annually.

• Pro+

  From $299 / month

  15 sites and 1,500 daily keywords, with historical data and content optimisation; $248.17 / month billed annually.

• Advanced

  From $549 / month

  40 sites and 5,000 daily keywords, with SEO share of voice and API data integration; $455.67 / month billed annually.

Best For

• Agencies
• Media & Creative
• Technology

Alternatives and Comparisons

FAQ

What plans does Semrush offer?

Semrush is sold in four plans: SEO, Starter, Pro+ and Advanced. They scale the number of monitored sites, tracked keywords and daily reports, and the higher plans add more AI features. Prices are lower when billed annually.

Does Semrush have an API?

Yes. API data integration is included on the Advanced plan, and Semrush also offers an MCP server so AI assistants can query its data.

Is there a free trial?

Yes. Semrush offers a 7-day free trial that can be cancelled anytime.

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