Sprinklr Social
Sprinklr AI and the Copilot assistant draft and optimise content, score sentiment, route and answer messages, flag compliance risks and summarise dashboards
The enterprise social suite: publishing, engagement and governance across 30+ social and messaging channels.
- Free trial
- No self-serve sign-up. Sprinklr has discontinued its self-serve products and sells the enterprise platform through a personalised demo.
- API
- 100+ prebuilt integrations plus a sandbox environment
- Languages
- Sprinklr AI covers 100+ languages
Overview
Sprinklr Social is the social media management product inside Sprinklr's Unified-CXM platform, built for large brands running many accounts across markets and business units. It covers more than 30 social and messaging channels from one place, with an omnichannel publisher, an editorial calendar, an engagement dashboard with sentiment scoring and automated routing, and reporting that puts paid, owned and earned media in a single dashboard. Governance is the part built out furthest: granular access controls, multi-level approval workflows, audit trails and AI compliance checks. Sprinklr has discontinued its self-serve products.
Our take
Sprinklr is what you reach for when the hard part is not scheduling posts but keeping dozens of teams, brands and legal reviewers from tripping over each other. Its approval and compliance machinery goes well past what mid-market tools attempt, and putting social on the same platform as customer service and consumer intelligence is a real argument for an organisation already drowning in point tools. That reach is also the cost. Neither trying it nor pricing it is possible without talking to sales now that the self-serve route is closed, and listening, advertising and service each sit in a different suite, so the bill grows with every piece added. A small team running a handful of accounts should pick a mid-market tool instead.
Key Facts
| Category | |
|---|---|
| Free trial | No self-serve sign-up. Sprinklr has discontinued its self-serve products and sells the enterprise platform through a personalised demo. |
| API | 100+ prebuilt integrations plus a sandbox environment |
| Languages | Sprinklr AI covers 100+ languages |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Networks covered
- 30+ social and messaging channels out of the box, and Sprinklr states new channels can be added within weeks
- Scheduling and calendar
- Yes, an editorial calendar for posts, events and campaigns plus an omnichannel publisher that posts to 30+ channels at once with channel-specific customisations, previews, AI-recommended times and paid boosting
- Engagement inbox
- Yes, an engagement dashboard for comments, mentions and messages across channels, with sentiment analysis, automated routing, AI-suggested replies and compliance alerts
- Analytics and reporting
- Yes, one dashboard for paid, owned and earned media with AI insights by channel, content, location and audience, custom metrics, and sharing as reports or presentations
- Approval and collaboration
- Yes, multi-level and parallel approval workflows conditioned on channel, account or message type, granular access controls, built-in audit trails, AI compliance flagging and persona-based dashboards per role
- Social listening
- Sold separately as part of Sprinklr Insights, which adds social listening, competitive benchmarking and visual insights
- Integrations and API
- 100+ prebuilt integrations across CRM, DAM, BI, advertising and support tools, including Salesforce, Adobe Experience Manager, Marketo Engage, Canva, Bynder, Getty Images, Google Analytics 4, Bitly, Jira and Zendesk, plus a sandbox environment
Integrations
- Salesforce
- Adobe Experience Manager
- Adobe Marketo Engage
- Adobe Express
- Canva
- Bynder
- Getty Images
- Google Analytics 4
- Google Drive
- Bitly
- Jira
- Zendesk
- Freshdesk
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
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- Email helpdesk
- Community forum
- Onboarding
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- Documentation and knowledge base
- Live online demos and webinars
- Personal consulting
- Company size
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- Enterprise
Pros and Cons
Strengths
- Covers 30+ social and messaging channels from one platform, with new channels added on request
- Multi-level, conditional approval workflows with granular access controls and built-in audit trails
- AI compliance checks flag off-brand or non-compliant content before it publishes, and rules can stop publishing during a negative sentiment surge
- Connects social with customer service, advertising and consumer intelligence on the same platform, with 100+ integrations
Limitations
- No published pricing; the platform is sold through a personalised demo
- Self-serve products have been discontinued, with service for existing self-serve customers ending on 30 April 2026
- Social listening, social advertising and social customer service sit in separate Sprinklr suites rather than inside Sprinklr Social
- Built for enterprises with complex governance needs, which is more platform than a small team requires
Pricing
-
Enterprise
Not stated
No price is published. Sprinklr sells the enterprise platform through a personalised demo; the self-serve products have been discontinued, with service for existing self-serve customers ending on 30 April 2026.
Alternatives and Comparisons
FAQ
- How much does Sprinklr Social cost?
- Sprinklr does not publish a price. The platform is quoted after a personalised demo, and the self-serve products that previously carried list pricing have been discontinued, with service for existing self-serve customers ending on 30 April 2026.
- Does Sprinklr Social include social listening?
- No. Social listening, competitive benchmarking and visual insights are part of Sprinklr Insights, a separate suite. Social advertising sits in Sprinklr Marketing and social customer service in Sprinklr Service.
- How many channels does Sprinklr Social support?
- More than 30 social and messaging channels out of the box, and Sprinklr states that new channels can be added within weeks.
What users say
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