Best for
Best for people starting or growing an Amazon business who want sales estimates, keyword data and a supplier database before buying stock.
- Small and mid-sized
- Enterprise
E-commerce Seller Tools Comparison
At a glance
Best for
Best for people starting or growing an Amazon business who want sales estimates, keyword data and a supplier database before buying stock.
Best for
Best for Etsy sellers who make their own products and want to test an idea against the market before making it.
Cataleo does not name a winner. Both statements come from the vendors themselves.
| Criterion | Jungle Scout | What Sells Next |
|---|---|---|
| Starting price | From $29 / month, billed annually Starter is $348 billed annually, or $49 billed monthly. | Free Premium is £12 per month, tax included, cancel anytime. |
| Free trial | No free trial; a 7-day money-back guarantee on standard Catalyst plans | No trial; an ongoing free plan instead |
| API | Jungle Scout API, with 100 trial requests on Growth Accelerator and Brand Owner | Not stated |
| Hosting | Cloud: a web app and a browser extension for Chrome and Firefox | Cloud: a web app and a Chrome extension |
| Made in | Not stated | United Kingdom |
| Product research | Product Database and Opportunity Finder (100 searches a month on Starter, included on the upper plans), a Sales Estimator, a Product Tracker for 50, 150 or 2,000 products, the browser extension on Amazon search pages, and a Supplier Database from Growth Accelerator | Product discovery, Opportunity Radar and the Crossover Lab, which combines a product with a theme. Idea checks show comparable Etsy listings, asking prices and buyer signals, with an idea board and build guides for planning the make. |
| Marketplace keyword research | Keyword Scout with 50 searches a month on Starter and 250 on Growth Accelerator, historical keyword data from 1 month to 2 years, 30- and 90-day search trends, and sponsored PPC data from Growth Accelerator | Keyword research and Keyword Smash |
| Listing optimisation | Listing Analyzer with 50 uses a month on Growth Accelerator and 300 on Brand Owner, a Listing Builder, and AI Assist for refining listings | Listing audit, AI listing drafts with editable titles, descriptions and 13 tags, AI copy reviews of connected listings, saved listing drafts, concept visuals and listing videos from product photos |
| Competitor tracking | Rank Tracker for 500 keywords on Growth Accelerator and 5,000 on Brand Owner; Brand Owner adds Competitive Intelligence with benchmarking, market analysis, listing and review analysis and 5 segments, more at $99 a month per 5 segments | Competition watch with estimated sales and revenue, search visibility for connected shops, and a weekly market briefing |
| Fee and profit calculation | Sales Analytics from Growth Accelerator; the product page names ROI and net margin, and advertising profitability at company, ASIN and campaign level | Fee and profit calculator |
| Marketplaces covered | Catalyst: Amazon in the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy and Spain, partly in nine more, with some features limited to the US; Cobalt covers 19 Amazon marketplaces | Etsy |
| Integrations and API | Jungle Scout API with 100 trial requests on Growth Accelerator and Brand Owner, a separate SMB API, and Jungle Scout MCP for connecting AI tools to its Amazon data, offered through a demo | An optional read-only Etsy shop connection, with changes copied into Etsy by hand, and a Chrome extension |
| AI features | Yes | Yes |
| MCP-ready | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk | Not stated |
| Onboarding | Documentation and knowledge base, Guided onboarding | Not stated |
| Company size | more entries Small and mid-sized, Enterprise | Freelancers |
| Integrations | more entries Amazon Seller Central, Chrome extension, Firefox extension | Etsy, Chrome extension |
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Jungle Scout
Strengths
Limitations
What Sells Next
Strengths
Limitations
Plans
Jungle Scout
What Sells Next
What users say
Jungle Scout
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
What Sells Next
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Jungle Scout https://www.junglescout.com/ · checked against the official source on 2026-11-10
What Sells Next https://whatsellsnext.com/ · checked against the official source on 2026-11-10
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.