Best for
Best for Etsy sellers who want keyword data in the browser and want to test listing variants on real traffic.
E-commerce Seller Tools Comparison
Sale Samurai vs. What Sells Next
At a glance
At a glance
Best for
Best for Etsy sellers who make their own products and want to test an idea against the market before making it.
- Freelancers
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Sale Samurai | What Sells Next |
|---|---|---|
| Starting price | Free The paid plan is $19.99 per month, or billed as $199.90 yearly. | Free Premium is £12 per month, tax included, cancel anytime. |
| Free trial | 3-day free trial, no credit card required | No trial; an ongoing free plan instead |
| Hosting | Cloud: a web app and a browser extension | Cloud: a web app and a Chrome extension |
| Made in | Not stated | United Kingdom |
| Product research | Search volume, trends and sales data to check demand and competition for a product idea before launching it | Product discovery, Opportunity Radar and the Crossover Lab, which combines a product with a theme. Idea checks show comparable Etsy listings, asking prices and buyer signals, with an idea board and build guides for planning the make. |
| Marketplace keyword research | Keyword research with monthly Etsy search volume, competition and long-tail keywords sorted by opportunity | Keyword research and Keyword Smash |
| Listing optimisation | Listing Creator for titles, descriptions and all 13 tags, and an A/B Listing Tester for titles, photos and prices on live Etsy traffic | Listing audit, AI listing drafts with editable titles, descriptions and 13 tags, AI copy reviews of connected listings, saved listing drafts, concept visuals and listing videos from product photos |
| Competitor tracking | Competition Tracker for any shop's listings, tags, prices and estimated sales over time | Competition watch with estimated sales and revenue, search visibility for connected shops, and a weekly market briefing |
| Fee and profit calculation | A Calculator tool in the member area that works out costs and shows how margins change when the price changes | Fee and profit calculator |
| Marketplaces covered | Etsy | Etsy |
| Integrations and API | A free browser extension for Chrome, Edge and Brave | An optional read-only Etsy shop connection, with changes copied into Etsy by hand, and a Chrome extension |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk | Not stated |
| Onboarding | Documentation and knowledge base, Video tutorials | Not stated |
| Company size | Not stated | Freelancers |
| Integrations | Etsy, Chrome extension | Etsy, Chrome extension |
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Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Sale Samurai 3-day free trial, no credit card required What Sells Next No trial; an ongoing free plan instead
- Hosting Sale Samurai Cloud: a web app and a browser extension What Sells Next Cloud: a web app and a Chrome extension
- AI features Sale Samurai No What Sells Next Yes
- Product research Sale Samurai Search volume, trends and sales data to check demand and competition for a product idea before launching it What Sells Next Product discovery, Opportunity Radar and the Crossover Lab, which combines a product with a theme. Idea checks show comparable Etsy listings, asking prices and buyer signals, with an idea board and build guides for planning the make.
- Marketplace keyword research Sale Samurai Keyword research with monthly Etsy search volume, competition and long-tail keywords sorted by opportunity What Sells Next Keyword research and Keyword Smash
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Sale Samurai
Strengths
- Freemium plan with no payment method required
- 3-day free trial of the paid features
- A/B tests for titles, photos and prices run on live Etsy traffic
- The extension works in Chrome, Edge and Brave
Limitations
- Freemium allows 20 keyword searches and 10 listing analyses a month
- Competitor sales are estimates
- Etsy is the only marketplace named
- A monthly plan has to be cancelled at least 24 hours before the next due date
What Sells Next
Strengths
- Free plan with daily keyword lookups and idea checks, no card needed
- Idea checks show comparable Etsy listings, asking prices and buyer signals
- Fee and profit calculator and build guides sit next to the research
- The Etsy shop connection is optional and read-only
Limitations
- The site names Etsy as the only marketplace
- Listing changes have to be copied into Etsy by hand
- Competitor sales and revenue are estimates
- The site does not state the company or country behind the tool
Plans
Pricing
Sale Samurai
- Freemium $0 20 keyword searches and 10 listing analyses per month. No payment method required.
- Monthly $19.99 / month 3-day free trial.
- Yearly $199.90 / year Billed as $199.90 yearly, shown as $16.65 a month. Adds priority support. 3-day free trial.
What Sells Next
- Free £0 5 keyword lookups per day, 3 starter crossovers and 5 idea checks per rolling 24 hours. No card needed.
- Premium £12 Per month, tax included, cancel anytime. Introductory offer: the first month is £5.
What users say
Review Scores · opens after launch
Sale Samurai
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
What Sells Next
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Sale Samurai https://salesamurai.io/ · checked against the official source on 2026-11-10
What Sells Next https://whatsellsnext.com/ · checked against the official source on 2026-11-10
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.