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Insurance Agency Software Comparison

AgencyBloc vs. Novidea

At a glance

At a glance

AgencyBloc

Best for

Best for Medicare, ACA, group benefits and life agencies, and for GAs, IMOs and FMOs that manage downline agents.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Novidea

Best for

Best for brokers, MGAs and coverholders with specialty or London Market business who want one Salesforce-based system from submission to accounting.

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion AgencyBloc Novidea
Starting price From $109 / user / month For the AMS+ Grow package. Accelerate is listed at $139 and Elevate at $169 per month; enterprise pricing for IMOs, FMOs, GAs and large agencies on request. Commissions+, Engage+ and Quote+ are separate solutions without a published price. Not stated
Free trial 7-day free trial Not stated
API Open API, plus a Zapier integration Open API framework; document generation through Docomotion Connect REST APIs
Hosting Cloud; the vendor states its solutions run on HIPAA-compliant AWS servers Cloud, built on the Salesforce platform
Made in United States (Des Moines, Iowa) Not stated
Clients and policies Individual and group health, life and ancillary policies, each linked to client, carrier and agent, with every policy of an individual, household or group on one screen, policy status from quoting to active to renewal, and documents, activities and communications attached to the policy After binding, a policy is created automatically with its documents, and endorsements, mid-term adjustments, renewals and claims are handled in the same system; claims management covers reserves, movements and settlement, with each customer's claim history on a dashboard
Lines of business and markets Health, benefits, senior and life: Medicare, individual and ACA health, group benefits, life and ancillary products, for retail agencies as well as uplines (GAs, IMOs, FMOs) that track downline agents and their business Over 20 pre-built agency lines of business, with new lines added per customer, across P&C, specialty, retail and wholesale; the vendor addresses brokers, MGAs, coverholders and the London Market
Comparative rating and quoting AMS+ connects to Medicare, ACA and benefits quoting and enrollment platforms such as SunFire, ConnectureDRX, Lead Advantage Pro, HealthSherpa and Employee Navigator. Quote+, a separate solution, shops small group medically underwritten, level-funded, community rated, ACA and ancillary quotes from multiple carriers and builds benefit proposals. A built-in rating and rules engine prices risks from a panel, part of a complex risk can be placed with MGAs and binders, and the platform integrates with carrier platforms, pricing solutions and market and broker trading platforms
Carrier downloads and connectivity Commissions+ imports carrier commission data for processing, and Quote+ fills carrier-specific forms and submits enrollment forms to multiple carriers at once Submission to trading platforms and direct integration with carrier platforms; a risk can be placed across multiple markets with fees, premium terms, cover levels and declination reasons
Sales pipeline and renewals Personalized lead dashboards and pipeline management, lead import and lead vendor integration, lead forms and automated lead workflows, with automated lead assignment and routing from the Accelerate package; renewal dates are tracked with automations that alert policyholders and agents of record Lead management with assignment across teams, scheduled targeted email campaigns, a cross-sell and upsell module that suggests products based on similar customers, and renewal tracking with reminder alerts
Commissions and agency accounting Commissions+ add-on: imports carrier data, builds rate tables and payee schedules, tracks bonuses, advances and overrides, generates agent statements, identifies missed carrier commissions and produces commission and financial reports A dual-entry ledger for insurance transactions with currency conversion, cash matching and pre-built reports such as client money calculation, trial balance and account statements, plus premium collections, settlements, month-end close and general ledger integration; dashboards show brokers and agents their sales and commissions
Client portal and certificates Not stated A customer portal designed to match the firm's website, where clients see policies, renewals, claims, quotes and agent contact details and can request self-service changes such as endorsements, with the team notified of each request
Compliance records and audit trail Scope of Appointment, ACA Consent to Contact and ACA Attestations are sent, signed and stored in AMS+ with the status of each document tracked; the Elevate package adds VoIP with call recording and storage, and signed forms, recordings, notes and correspondence are tied to each policy as an audit trail Finalized premium and claims bordereaux can be rolled back with automated contract creation to keep an audit trail; built on Salesforce, with multi-factor authentication and Salesforce user privilege options, and the vendor cites Salesforce's SOC 1, SOC 2, SOC 3, ISO 27001, ISO 27017 and ISO 27018 certifications
Reports and exports Real-time graphs and charts, pre-built industry reports on in-force policies, policy adds and terms, business growth and client churn, and a Custom Report builder whose reports can be saved and rerun Over 500 ready-made report templates, custom reports from any data field, and role-specific dashboards with permission-based access
Integrations and API Open API, Zapier integration, lead post vendor integration, Microsoft Outlook sync, Google Workspace and Gmail email integration and email forwarding Open API framework and the Salesforce ecosystem for connecting other applications and trading partners, plus Docomotion document generation with a Microsoft Word add-in and REST APIs (Docomotion Connect)
AI features stated Yes No
Deployment Cloud (SaaS) Cloud (SaaS)
Onboarding Documentation and knowledge base, Guided onboarding Not stated
Company size Freelancers, Small and mid-sized, Enterprise Not stated
Integrations more entries SunFire, ConnectureDRX, Lead Advantage Pro, HealthSherpa, SimplyEnroll, RetireFlo, Employee Navigator, Ease, Zapier, Microsoft Outlook, Gmail, NextGen Leads, AgentMethods Salesforce, Microsoft Word

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Hosting AgencyBloc Cloud; the vendor states its solutions run on HIPAA-compliant AWS servers Novidea Cloud, built on the Salesforce platform
  • AI features AgencyBloc Yes Novidea No
  • API AgencyBloc Open API, plus a Zapier integration Novidea Open API framework; document generation through Docomotion Connect REST APIs
  • Clients and policies AgencyBloc Individual and group health, life and ancillary policies, each linked to client, carrier and agent, with every policy of an individual, household or group on one screen, policy status from quoting to active to renewal, and documents, activities and communications attached to the policy Novidea After binding, a policy is created automatically with its documents, and endorsements, mid-term adjustments, renewals and claims are handled in the same system; claims management covers reserves, movements and settlement, with each customer's claim history on a dashboard
  • Lines of business and markets AgencyBloc Health, benefits, senior and life: Medicare, individual and ACA health, group benefits, life and ancillary products, for retail agencies as well as uplines (GAs, IMOs, FMOs) that track downline agents and their business Novidea Over 20 pre-built agency lines of business, with new lines added per customer, across P&C, specialty, retail and wholesale; the vendor addresses brokers, MGAs, coverholders and the London Market

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

AgencyBloc

Strengths

  • Published package prices, from $109 per user per month for AMS+ Grow
  • Scope of Appointment, ACA consent and attestation forms sent, signed and stored inside the system
  • Uplines such as GAs, IMOs and FMOs can track downline agents, policies and commissions
  • 7-day free trial

Limitations

  • Commissions+, Engage+ and Quote+ are separate solutions without a published price
  • Built for health, benefits, senior and life lines; property and casualty is not among the lines the vendor names
  • Several AgencyBloc Intelligence features are labelled alpha or beta
  • VoIP and call recording only in the top Elevate package

Novidea

Strengths

  • Front, middle and back office in one system, with data passed from quote to back office without rekeying, as the vendor states
  • Built-in rating and rules engine plus submission to trading platforms
  • Over 500 ready-made report templates
  • London Market documents such as MRCs and coverslips through Docomotion

Limitations

  • No prices are published on the vendor site
  • The certifications named on the security page are those of Salesforce, the platform it runs on
  • The vendor site describes no free trial or self-serve signup

Plans

Pricing

AgencyBloc

  • AMS+ Grow $109 Per user per month. Health, senior and benefits CRM, basic servicing and lead workflows, SOA and ACA compliance forms, email marketing and quoting and enrollment integrations.
  • AMS+ Accelerate $139 Per month as listed. Adds premium workflows, automated lead assignment and routing, Rx Collect and RetireFlo intake.
  • AMS+ Elevate $169 Per month as listed. Adds integrated VoIP, call queues for leads and call recording.
  • Enterprise Not stated Custom pricing and packages for IMOs, FMOs, GAs and large agencies, on request.
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What users say

Review Scores · opens after launch

AgencyBloc

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

Novidea

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

How we check reviews

Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.

Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.

What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.

A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.

Read the full version on our methodology page

Where this comes from

Where this comes from

AgencyBloc https://www.agencybloc.com/ · checked against the official source on 2026-11-06

Novidea https://novidea.com/ · checked against the official source on 2026-11-10

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.