Best for
Best for insurance agencies that already run a management system and want a pipeline and automated follow-up on top of it.
Insurance Agency Software Comparison
AgencyZoom vs. Applied Epic
At a glance
At a glance
Best for
Best for established independent agencies and brokers that write property and casualty and benefits business across several lines.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | AgencyZoom | Applied Epic |
|---|---|---|
| Starting price | From $99 / month Single Location Agency plan for Allstate agencies, billed monthly. Plans for independent and Farmers agencies start at $149 / month (Essential), or $119.20 / month billed annually. Every plan includes up to 7 users. | Not stated Prices are not published. |
| Free trial | 14-day free trial on every plan; the first payment follows the end of the trial | Not stated |
| Users | Up to 7 users on every plan; more seats through the sales team | Used by 81% of Business Insurance's 100 largest US brokers, according to the vendor |
| API | API reference published at app.agencyzoom.com/openapi, plus Zapier | APIs that let other tools read and write client and policy data |
| Hosting | Not stated | Used in the browser from any office |
| Clients and policies | Customer and policy information comes from a connected agency management system; the vendor states AgencyZoom works as an extension to the AMS and does not replace it | Issue, endorse, renew and cancel policies from one account, with AI policy checking that links differences to their source page |
| Lines of business and markets | Each policy type is set up under one of three lines, Personal, Commercial or Life & Health, and grouped into policy categories such as auto or property; leads and customers can default to Personal or Commercial, and Life & Health leads have their own default pipeline. In accounts integrated with AMS360, policy types sync from AMS360 | Property and casualty and benefits, commercial and personal lines in the same system, with separate pages for benefits plan management and benefits quoting |
| Comparative rating and quoting | Rater integrations with PL Rating by Vertafore and Tarmika on the Essential, Growth and Pro plans for independent agencies | Personal lines rating for auto, home and umbrella across the agency's markets, and commercial risks sent to market by comparative rating; a bound quote becomes the policy in force |
| Carrier downloads and connectivity | Carrier downloads reach AgencyZoom through the connected agency management system rather than directly; with AMS360, the synced Policy Origin field separates manually entered policies from carrier downloads, so onboarding and renewal workflows can run separately for each | Download and data exchange with more than 700 carrier markets through Ivans |
| Sales pipeline and renewals | Drag-and-drop lead pipeline that triggers automation as leads move, custom lead pipelines, lead source reports, and automated sequences from prospecting and onboarding through renewal and winback | Risk profiles for accounts and prospects built from public sources, with coverage gaps and cross-sell opportunities shown before the renewal date, and marketing campaigns built from the book |
| Commissions and agency accounting | Revenue tracking, and a comp calculator with chargebacks on the Allstate plans | Agency bill and direct bill in one system, a general ledger mapped across operating and trust accounts, and earned, paid and outstanding commission by producer and by carrier |
| Client portal and certificates | A service center on the Pro plan, Google Reviews requested after every policy sold, and 2-way email and texting on the Growth and Pro plans | Service Portal (formerly Applied CSR24) and a branded iOS and Android app in which clients pull documents, pay online and request certificates; certificates are populated from the account |
| Compliance records and audit trail | Not stated | Premium receipts kept separate from operating funds, audit-ready bank reconciliation, GL detail and trust ledger reports, and postings blocked once a month or year is closed |
| Reports and exports | Month-to-month producer analytics, daily sales goals, lead source and activity reports, and an activity tracker on the Pro plan | Role-based Pulse dashboards on current Epic data, charts emailed on a schedule and views exported to PDF, CSV or PNG, alongside Applied Epic Reports |
| Integrations and API | API reference and Zapier, with integrations for AMS360, QQCatalyst, Xanatek, HawkSoft and Momentum (NowCerts), EZLynx Sales Center via Zapier, and communication tools such as RingCentral and Twilio; the pricing page notes that some AMS integrations may cost extra | APIs to read and write client and policy data, with developer portals for Epic and Ivans; Employee Navigator is named for benefits enrollment |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS) | Browser-based |
| Support | Chat | Not stated |
| Onboarding | more entries Documentation and knowledge base, Guided onboarding | Guided onboarding |
| Company size | Not stated | Small and mid-sized, Enterprise |
| Integrations | more entries AMS360, QQCatalyst, Xanatek, HawkSoft, Momentum (NowCerts), EZLynx Sales Center, PL Rating, Tarmika, Zapier, Twilio, Gmail, Outlook, RingCentral, Canopy Connect, QuoteWizard, Google Reviews, ActiveCampaign | Ivans, Employee Navigator |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Deployment AgencyZoom Cloud (SaaS) Applied Epic Browser-based
- AI features AgencyZoom No Applied Epic Yes
- Users AgencyZoom Up to 7 users on every plan; more seats through the sales team Applied Epic Used by 81% of Business Insurance's 100 largest US brokers, according to the vendor
- API AgencyZoom API reference published at app.agencyzoom.com/openapi, plus Zapier Applied Epic APIs that let other tools read and write client and policy data
- Clients and policies AgencyZoom Customer and policy information comes from a connected agency management system; the vendor states AgencyZoom works as an extension to the AMS and does not replace it Applied Epic Issue, endorse, renew and cancel policies from one account, with AI policy checking that links differences to their source page
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
AgencyZoom
Strengths
- 14-day free trial on every plan, charged only after the trial ends
- Published prices from $99 / month, with 20% off on annual billing for the independent and Farmers plans
- Integrations with AMS360, QQCatalyst, Xanatek, HawkSoft and Momentum
- Apps for iOS and Android
Limitations
- Not an agency management system; policy data depends on a connected AMS
- The pricing page notes that some AMS integrations may cost extra
- Seats beyond seven are priced through the sales team
Applied Epic
Strengths
- Commercial, personal and benefits lines in one system
- Carrier download and data exchange with more than 700 markets through Ivans
- Trust balances kept apart from operating funds, with closed periods locked against new postings
- Client Service Portal and a branded iOS and Android app for self-service
Limitations
- Prices are not published
- The product pages do not state the hosting model
Plans
Pricing
AgencyZoom
- Essential $149 Per month, up to 7 users; $119.20 / month billed annually. For independent agencies: prospecting and onboarding automation, AMS, rater and Zapier integration. Farmers agencies get plans with the same names and prices and a different feature list.
- Growth $199 Per month, up to 7 users; $159.20 / month billed annually. Adds renewal automation, Google Reviews and 2-way email and texting.
- Pro $349 Per month, up to 7 users; $279.20 / month billed annually. Adds events automation, service center, click to call, AgencyHR and activity tracker.
- Single Location Agency $99 Per month for Allstate agencies, up to 7 users. Lead management, comp calculator with chargebacks, renewal and winback automation, mobile app.
- Multiple Location Agency $129 Per month for Allstate agencies, up to 7 users. Adds multiple location management.
Applied Epic
- Applied Epic Not stated Prices are not published.
What users say
Review Scores · opens after launch
AgencyZoom
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Applied Epic
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
AgencyZoom https://www.agencyzoom.com/ · checked against the official source on 2026-11-05
Applied Epic https://www1.appliedsystems.com/en-us/platform/applied-epic/ · checked against the official source on 2026-11-06
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.