Best for
Best for insurance agencies that already run a management system and want a pipeline and automated follow-up on top of it.
Insurance Agency Software Comparison
AgencyZoom vs. Vertafore AMS360
At a glance
At a glance
Best for
Best for growing independent agencies that write personal and commercial lines and need agency accounting with a general ledger.
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | AgencyZoom | Vertafore AMS360 |
|---|---|---|
| Starting price | From $99 / month Single Location Agency plan for Allstate agencies, billed monthly. Plans for independent and Farmers agencies start at $149 / month (Essential), or $119.20 / month billed annually. Every plan includes up to 7 users. | Not stated Prices are not published. |
| Free trial | 14-day free trial on every plan; the first payment follows the end of the trial | Not stated |
| Users | Up to 7 users on every plan; more seats through the sales team | Not stated |
| API | API reference published at app.agencyzoom.com/openapi, plus Zapier | Open API and third-party integrations |
| Clients and policies | Customer and policy information comes from a connected agency management system; the vendor states AgencyZoom works as an extension to the AMS and does not replace it | Policy history, coverage and policy templates, policy management workflows, policy compare, declaration pages and document management, as listed in a 2022 Vertafore datasheet |
| Lines of business and markets | Each policy type is set up under one of three lines, Personal, Commercial or Life & Health, and grouped into policy categories such as auto or property; leads and customers can default to Personal or Commercial, and Life & Health leads have their own default pipeline. In accounts integrated with AMS360, policy types sync from AMS360 | Personal and commercial lines workflows |
| Comparative rating and quoting | Rater integrations with PL Rating by Vertafore and Tarmika on the Essential, Growth and Pro plans for independent agencies | Vertafore lists rating as separate products, PL Rating and Commercial Submissions |
| Carrier downloads and connectivity | Carrier downloads reach AgencyZoom through the connected agency management system rather than directly; with AMS360, the synced Policy Origin field separates manually entered policies from carrier downloads, so onboarding and renewal workflows can run separately for each | Carriers download new policies, endorsements, claims and renewals directly into the agency system |
| Sales pipeline and renewals | Drag-and-drop lead pipeline that triggers automation as leads move, custom lead pipelines, lead source reports, and automated sequences from prospecting and onboarding through renewal and winback | Renewal workflows to prioritise key clients, send proposals and mass-distribute certificates; AgencyZoom is offered as a separate sales product |
| Commissions and agency accounting | Revenue tracking, and a comp calculator with chargebacks on the Allstate plans | Automated billing and invoicing, payment tracking and reconciliation, commission splits calculated automatically and shown in statements, and a general ledger |
| Client portal and certificates | A service center on the Pro plan, Google Reviews requested after every policy sold, and 2-way email and texting on the Growth and Pro plans | InsurLink client portal with 24/7 access to insurance information; certificates created, issued and managed in AgencyOne with real-time AMS360 data |
| Compliance records and audit trail | Not stated | Five permanent security groups with preset access to menus and tasks plus up to 95 custom groups, the option to restrict an employee to customer names only in search results, and an Audit Trail utility that shows who accessed a customer, policy or claim in a date range, exportable to Excel, which the vendor says provides information required by privacy laws |
| Reports and exports | Month-to-month producer analytics, daily sales goals, lead source and activity reports, and an activity tracker on the Pro plan | Reports by any time frame, financial reports on agency health and KPI analysis |
| Integrations and API | API reference and Zapier, with integrations for AMS360, QQCatalyst, Xanatek, HawkSoft and Momentum (NowCerts), EZLynx Sales Center via Zapier, and communication tools such as RingCentral and Twilio; the pricing page notes that some AMS integrations may cost extra | Open API and third-party integrations, and connections to other Vertafore solutions and third-party tools through AgencyOne |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS) | Not stated |
| Support | Chat | Not stated |
| Onboarding | Documentation and knowledge base, Guided onboarding | Not stated |
| Integrations | more entries AMS360, QQCatalyst, Xanatek, HawkSoft, Momentum (NowCerts), EZLynx Sales Center, PL Rating, Tarmika, Zapier, Twilio, Gmail, Outlook, RingCentral, Canopy Connect, QuoteWizard, Google Reviews, ActiveCampaign | AgencyZoom, InsurLink, AgencyOne, Microsoft Office |
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Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- AI features AgencyZoom No Vertafore AMS360 Yes
- API AgencyZoom API reference published at app.agencyzoom.com/openapi, plus Zapier Vertafore AMS360 Open API and third-party integrations
- Clients and policies AgencyZoom Customer and policy information comes from a connected agency management system; the vendor states AgencyZoom works as an extension to the AMS and does not replace it Vertafore AMS360 Policy history, coverage and policy templates, policy management workflows, policy compare, declaration pages and document management, as listed in a 2022 Vertafore datasheet
- Lines of business and markets AgencyZoom Each policy type is set up under one of three lines, Personal, Commercial or Life & Health, and grouped into policy categories such as auto or property; leads and customers can default to Personal or Commercial, and Life & Health leads have their own default pipeline. In accounts integrated with AMS360, policy types sync from AMS360 Vertafore AMS360 Personal and commercial lines workflows
- Comparative rating and quoting AgencyZoom Rater integrations with PL Rating by Vertafore and Tarmika on the Essential, Growth and Pro plans for independent agencies Vertafore AMS360 Vertafore lists rating as separate products, PL Rating and Commercial Submissions
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
AgencyZoom
Strengths
- 14-day free trial on every plan, charged only after the trial ends
- Published prices from $99 / month, with 20% off on annual billing for the independent and Farmers plans
- Integrations with AMS360, QQCatalyst, Xanatek, HawkSoft and Momentum
- Apps for iOS and Android
Limitations
- Not an agency management system; policy data depends on a connected AMS
- The pricing page notes that some AMS integrations may cost extra
- Seats beyond seven are priced through the sales team
Vertafore AMS360
Strengths
- Personal and commercial lines in one agency management system
- Commission splits calculated automatically and shown in statements
- Connects to other Vertafore products such as InsurLink through AgencyOne
Limitations
- Prices are not published
- The product page does not state whether AMS360 is cloud-hosted
Plans
Pricing
AgencyZoom
- Essential $149 Per month, up to 7 users; $119.20 / month billed annually. For independent agencies: prospecting and onboarding automation, AMS, rater and Zapier integration. Farmers agencies get plans with the same names and prices and a different feature list.
- Growth $199 Per month, up to 7 users; $159.20 / month billed annually. Adds renewal automation, Google Reviews and 2-way email and texting.
- Pro $349 Per month, up to 7 users; $279.20 / month billed annually. Adds events automation, service center, click to call, AgencyHR and activity tracker.
- Single Location Agency $99 Per month for Allstate agencies, up to 7 users. Lead management, comp calculator with chargebacks, renewal and winback automation, mobile app.
- Multiple Location Agency $129 Per month for Allstate agencies, up to 7 users. Adds multiple location management.
Vertafore AMS360
- AMS360 Not stated Prices are not published; Vertafore offers a demo on request.
What users say
Review Scores · opens after launch
AgencyZoom
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Vertafore AMS360
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
AgencyZoom https://www.agencyzoom.com/ · checked against the official source on 2026-11-05
Vertafore AMS360 https://www.vertafore.com/products/agency-management-software/ams360 · checked against the official source on 2026-11-06
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.