Applied Epic vs. Novidea

At a glance

Best for

Best for established independent agencies and brokers that write property and casualty and benefits business across several lines.

Small and mid-sized
Enterprise

Novidea

Best for

Best for brokers, MGAs and coverholders with specialty or London Market business who want one Salesforce-based system from submission to accounting.

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion	Applied Epic	Novidea
Users	Used by 81% of Business Insurance's 100 largest US brokers, according to the vendor	Not stated
API	APIs that let other tools read and write client and policy data	Open API framework; document generation through Docomotion Connect REST APIs
Hosting	Used in the browser from any office	Cloud, built on the Salesforce platform
Clients and policies	Issue, endorse, renew and cancel policies from one account, with AI policy checking that links differences to their source page	After binding, a policy is created automatically with its documents, and endorsements, mid-term adjustments, renewals and claims are handled in the same system; claims management covers reserves, movements and settlement, with each customer's claim history on a dashboard
Lines of business and markets	Property and casualty and benefits, commercial and personal lines in the same system, with separate pages for benefits plan management and benefits quoting	Over 20 pre-built agency lines of business, with new lines added per customer, across P&C, specialty, retail and wholesale; the vendor addresses brokers, MGAs, coverholders and the London Market
Comparative rating and quoting	Personal lines rating for auto, home and umbrella across the agency's markets, and commercial risks sent to market by comparative rating; a bound quote becomes the policy in force	A built-in rating and rules engine prices risks from a panel, part of a complex risk can be placed with MGAs and binders, and the platform integrates with carrier platforms, pricing solutions and market and broker trading platforms
Carrier downloads and connectivity	Download and data exchange with more than 700 carrier markets through Ivans	Submission to trading platforms and direct integration with carrier platforms; a risk can be placed across multiple markets with fees, premium terms, cover levels and declination reasons
Sales pipeline and renewals	Risk profiles for accounts and prospects built from public sources, with coverage gaps and cross-sell opportunities shown before the renewal date, and marketing campaigns built from the book	Lead management with assignment across teams, scheduled targeted email campaigns, a cross-sell and upsell module that suggests products based on similar customers, and renewal tracking with reminder alerts
Commissions and agency accounting	Agency bill and direct bill in one system, a general ledger mapped across operating and trust accounts, and earned, paid and outstanding commission by producer and by carrier	A dual-entry ledger for insurance transactions with currency conversion, cash matching and pre-built reports such as client money calculation, trial balance and account statements, plus premium collections, settlements, month-end close and general ledger integration; dashboards show brokers and agents their sales and commissions
Client portal and certificates	Service Portal (formerly Applied CSR24) and a branded iOS and Android app in which clients pull documents, pay online and request certificates; certificates are populated from the account	A customer portal designed to match the firm's website, where clients see policies, renewals, claims, quotes and agent contact details and can request self-service changes such as endorsements, with the team notified of each request
Compliance records and audit trail	Premium receipts kept separate from operating funds, audit-ready bank reconciliation, GL detail and trust ledger reports, and postings blocked once a month or year is closed	Finalized premium and claims bordereaux can be rolled back with automated contract creation to keep an audit trail; built on Salesforce, with multi-factor authentication and Salesforce user privilege options, and the vendor cites Salesforce's SOC 1, SOC 2, SOC 3, ISO 27001, ISO 27017 and ISO 27018 certifications
Reports and exports	Role-based Pulse dashboards on current Epic data, charts emailed on a schedule and views exported to PDF, CSV or PNG, alongside Applied Epic Reports	Over 500 ready-made report templates, custom reports from any data field, and role-specific dashboards with permission-based access
Integrations and API	APIs to read and write client and policy data, with developer portals for Epic and Ivans; Employee Navigator is named for benefits enrollment	Open API framework and the Salesforce ecosystem for connecting other applications and trading partners, plus Docomotion document generation with a Microsoft Word add-in and REST APIs (Docomotion Connect)
AI features	stated Yes	No
Deployment	Browser-based	Cloud (SaaS)
Onboarding	Guided onboarding	Not stated
Company size	Small and mid-sized, Enterprise	Not stated
Integrations	Ivans, Employee Navigator	Salesforce, Microsoft Word

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

Deployment Applied Epic Browser-based Novidea Cloud (SaaS)
Hosting Applied Epic Used in the browser from any office Novidea Cloud, built on the Salesforce platform
AI features Applied Epic Yes Novidea No
API Applied Epic APIs that let other tools read and write client and policy data Novidea Open API framework; document generation through Docomotion Connect REST APIs
Clients and policies Applied Epic Issue, endorse, renew and cancel policies from one account, with AI policy checking that links differences to their source page Novidea After binding, a policy is created automatically with its documents, and endorsements, mid-term adjustments, renewals and claims are handled in the same system; claims management covers reserves, movements and settlement, with each customer's claim history on a dashboard

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Applied Epic

Strengths

Commercial, personal and benefits lines in one system
Carrier download and data exchange with more than 700 markets through Ivans
Trust balances kept apart from operating funds, with closed periods locked against new postings
Client Service Portal and a branded iOS and Android app for self-service

Limitations

Prices are not published
The product pages do not state the hosting model

Novidea

Strengths

Front, middle and back office in one system, with data passed from quote to back office without rekeying, as the vendor states
Built-in rating and rules engine plus submission to trading platforms
Over 500 ready-made report templates
London Market documents such as MRCs and coverslips through Docomotion

Limitations

No prices are published on the vendor site
The certifications named on the security page are those of Salesforce, the platform it runs on
The vendor site describes no free trial or self-serve signup

Plans

Pricing

Applied Epic

Applied Epic Not stated Prices are not published.

Visit site

Novidea

Price on Request

Visit site

What users say

Review Scores · opens after launch

Applied Epic

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

Novidea

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

How we check reviews

Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.

Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.

What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.

A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.

Read the full version on our methodology page

Where this comes from

Applied Epic https://www1.appliedsystems.com/en-us/platform/applied-epic/ · checked against the official source on 2026-11-06

Novidea https://novidea.com/ · checked against the official source on 2026-11-10

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.