Best for
Best for independent agencies that are starting out or growing and want quoting and agency management under one login.
- Small and mid-sized
Insurance Agency Software Comparison
At a glance
Best for
Best for independent agencies that are starting out or growing and want quoting and agency management under one login.
Best for
Best for small independent P&C agencies that want a published monthly price and self-serve certificates for their insureds.
Cataleo does not name a winner. Both statements come from the vendors themselves.
| Criterion | EZLynx | NowCerts |
|---|---|---|
| Starting price | Not stated | From $99 / month Essentials plan with 1 user included; Professional includes 2 users and Business 5. Additional user licences cost extra. |
| Free trial | Free trial offered; length and conditions not stated | 30-day free trial |
| Users | More than 37,000 agencies, according to the vendor | 1, 2 or 5 users included depending on plan; the Enterprise plan is listed for 50+ users |
| API | Not stated | Developer REST API and Zapier; the number of API integrations depends on the plan |
| Hosting | Cloud-based and browser-accessible, no software to install | Cloud-based, used in a browser |
| Clients and policies | Personal and commercial lines policies, documents, service requests and client communications on one client record, viewed and updated in real time from any device | Client and policy records with endorsements that log every change, document storage, notes and reminders per policy, all ACORD forms in PDF or HTML filled from the record, and a claims module for tracking and submitting claims |
| Lines of business and markets | Personal and commercial lines; the comparative rater quotes home and auto in 48 US states, and the trial page names auto, home, dwelling fire and other policies | Property and casualty: certificates and a loss runs module for commercial accounts, personal lines quoting through rater integrations; broker and wholesaler functionality and online MGA integration are listed in the plans |
| Comparative rating and quoting | Comparative Rater quotes home and auto with 330+ carriers from one entry, with prefill and verified lookups via LexisNexis, Fenris, MSB and Google Maps. A separate commercial lines rater sends one entry to appointed carriers for real-time quotes, with NAICS appetite guidance. | Integrations with outside comparative raters, named as TurboRater and Applied, for personal lines quotes from one application; a quote form for the agency website feeds prospects into NowCerts |
| Carrier downloads and connectivity | Carrier data through Ivans connections, which the vendor says update every 15 to 45 minutes; policies can be rated, bound and issued through carrier websites | Automated policy updates from carrier databases through IVANS, which the vendor says covers downloads from over 250 carriers, and Ebix TEAM-UP; eServicing access to carrier portals is listed in the plans |
| Sales pipeline and renewals | Built-in CRM with a visual sales pipeline, marketing automation and email campaigns, a patented retention workflow and automated renewal quoting | Sales pipeline management with prospect tracking and CRM automation campaigns, a renewal center with reminders before renewal, and automated pending-cancellation messages to customers |
| Commissions and agency accounting | Policy accounting and billing in the workflow, digital and self-service payments, and automated commission calculations and reporting | Tracking of agency and agent commissions, agency fees and carrier fees, commission reconciliation, billing and accounting with invoices, receipts and refunds, and a QuickBooks integration |
| Client portal and certificates | Client Center self-service portal where policyholders view policy information, download ID cards, generate certificates of insurance, submit change requests and follow claims | Insured portal where clients view policy details, issue their own certificates, request policy changes, pay and sign documents; the vendor states portal accounts and certificates sent through the system carry no extra charge |
| Compliance records and audit trail | A policy change request submitted through the customer portal creates an audit trail automatically; accounting includes auditing capabilities with a structured month-end close workflow, and earned commissions are kept apart from premiums to keep the premium trust balanced | Every policy change is recorded as an endorsement, and notes and reminders are kept per agency, customer or agent |
| Reports and exports | Real-time reports on agency performance, retention and revenue, plus commission reporting | Over 40 prepared reports with filters, custom and scheduled reports, a customizable user dashboard and data export to Excel |
| Integrations and API | Technology partner integrations for carrier connectivity, data prefill, lead generation, payments and communication, among them Ivans and LexisNexis | Developer REST API, Zapier, Twilio for texting, QuickBooks, Outlook and Google email and calendar, OneDrive and SharePoint, telephony and lead generator integrations |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS) | Cloud (SaaS) |
| Support | Email helpdesk, Phone | Email helpdesk, Phone |
| Onboarding | Guided onboarding | more entries Documentation and knowledge base, Guided onboarding |
| Company size | Small and mid-sized | more entries Freelancers, Small and mid-sized |
| Integrations | Ivans, LexisNexis, Fenris, MSB, Google Maps, Microsoft Outlook | more entries IVANS, Ebix TEAM-UP, TurboRater, Applied, QuickBooks, Zapier, Twilio, Microsoft Outlook, Google G Suite, Microsoft OneDrive, Microsoft SharePoint |
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
EZLynx
Strengths
Limitations
NowCerts
Strengths
Limitations
Plans
EZLynx
Price on Request
Visit siteNowCerts
What users say
EZLynx
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
NowCerts
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
EZLynx https://www.ezlynx.com/ · checked against the official source on 2026-11-05
NowCerts https://www.nowcerts.com/ · checked against the official source on 2026-11-05
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.