Best for
Best for independent agencies working on Windows PCs that want their own management system and pick rating and marketing tools separately.
Insurance Agency Software Comparison
HawkSoft vs. Vertafore AMS360
At a glance
At a glance
Best for
Best for growing independent agencies that write personal and commercial lines and need agency accounting with a general ledger.
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | HawkSoft | Vertafore AMS360 |
|---|---|---|
| Users | Priced by concurrent users, with no limit on total user profiles | Not stated |
| API | Two-way API integrations with listed partner products | Open API and third-party integrations |
| Hosting | HawkSoft 6: Windows application, data in HawkSoft Cloud on Microsoft Azure; agencies on HawkSoft 5 with a local server are not required to migrate | Not stated |
| Clients and policies | Personal and commercial lines policy management, with documents stored at policy level, retention alerts and uprate alerts that flag premium increases before renewal | Policy history, coverage and policy templates, policy management workflows, policy compare, declaration pages and document management, as listed in a 2022 Vertafore datasheet |
| Lines of business and markets | Personal and commercial lines in the management system; the rater integrations cover personal lines, mostly auto and home | Personal and commercial lines workflows |
| Comparative rating and quoting | HawkSoft Rater shares policy data with ten third-party personal lines raters: two-way with ACS, Evolution, ITC TurboRater, PL Rating and QuoteRush, one-way with AccuAgency and EZLynx | Vertafore lists rating as separate products, PL Rating and Commercial Submissions |
| Carrier downloads and connectivity | Carrier downloads are part of the workflow tools, with a carrier downloads portal, documentation for carrier reps and book rolls for carriers; HawkLink for Chrome autofills carrier websites | Carriers download new policies, endorsements, claims and renewals directly into the agency system |
| Sales pipeline and renewals | Lead management categories show where clients sit in the sales funnel, with cross-sell and upsell reports, retention alerts and batch email, letters and text messages | Renewal workflows to prioritise key clients, send proposals and mass-distribute certificates; AgencyZoom is offered as a separate sales product |
| Commissions and agency accounting | Trust accounting and commission tracking in HawkSoft, commission statements imported from Excel or CSV, and operating accounting in QuickBooks; Managed Accounting is a paid service | Automated billing and invoicing, payment tracking and reconciliation, commission splits calculated automatically and shown in statements, and a general ledger |
| Client portal and certificates | Self-service Certificates portal where insureds create certificates and manage certificate holders, signing in with email and a verification code, plus an Insured Mobile App and e-signature | InsurLink client portal with 24/7 access to insurance information; certificates created, issued and managed in AgencyOne with real-time AMS360 data |
| Compliance records and audit trail | A self-documenting Action Menu logs client interactions, which the vendor ties to reducing E&O risk, with automatic data backup and retention | Five permanent security groups with preset access to menus and tasks plus up to 95 custom groups, the option to restrict an employee to customer names only in search results, and an Audit Trail utility that shows who accessed a customer, policy or claim in a date range, exportable to Excel, which the vendor says provides information required by privacy laws |
| Reports and exports | Agency Intelligence suite with KPI dashboards: close ratio by producer, policies per client, commissions by carrier, retention and book of business, with batch email sent from a report | Reports by any time frame, financial reports on agency health and KPI analysis |
| Integrations and API | Two-way API integrations with partners such as AgencyZoom, Agency Revolution, InsuredMine and Gaya, plus QuickBooks; HawkSoft states that enabling an integration carries no additional fee | Open API and third-party integrations, and connections to other Vertafore solutions and third-party tools through AgencyOne |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS) | Not stated |
| Support | Phone, Email helpdesk, Chat | Not stated |
| Onboarding | Documentation and knowledge base, Video tutorials, Guided onboarding, Live online demos and webinars | Not stated |
| Integrations | more entries QuickBooks, AgencyZoom, Agency Revolution, InsuredMine, Gaya, Canopy Connect, RingCentral, ACS, Evolution by Capital Software, ITC TurboRater, PL Rating, QuoteRush, AccuAgency, EZLynx | AgencyZoom, InsurLink, AgencyOne, Microsoft Office |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- AI features HawkSoft No Vertafore AMS360 Yes
- API HawkSoft Two-way API integrations with listed partner products Vertafore AMS360 Open API and third-party integrations
- Clients and policies HawkSoft Personal and commercial lines policy management, with documents stored at policy level, retention alerts and uprate alerts that flag premium increases before renewal Vertafore AMS360 Policy history, coverage and policy templates, policy management workflows, policy compare, declaration pages and document management, as listed in a 2022 Vertafore datasheet
- Lines of business and markets HawkSoft Personal and commercial lines in the management system; the rater integrations cover personal lines, mostly auto and home Vertafore AMS360 Personal and commercial lines workflows
- Comparative rating and quoting HawkSoft HawkSoft Rater shares policy data with ten third-party personal lines raters: two-way with ACS, Evolution, ITC TurboRater, PL Rating and QuoteRush, one-way with AccuAgency and EZLynx Vertafore AMS360 Vertafore lists rating as separate products, PL Rating and Commercial Submissions
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
HawkSoft
Strengths
- Two-way API integrations with partners including AgencyZoom, InsuredMine and Gaya
- Browser-based Agent Portal, which HawkSoft states is included in the subscription at no additional cost
- Self-service Certificates for a flat $49 per agency per month, with no per-certificate fees
- Cancellation with 30 days of notice, and the vendor states it charges nothing to take your data
Limitations
- Base and per-user prices are not published
- A Windows application; macOS needs a Windows virtual machine or a third-party hosting service
- Rating runs through third-party raters, one-way only with EZLynx and AccuAgency
Vertafore AMS360
Strengths
- Personal and commercial lines in one agency management system
- Commission splits calculated automatically and shown in statements
- Connects to other Vertafore products such as InsurLink through AgencyOne
Limitations
- Prices are not published
- The product page does not state whether AMS360 is cloud-hosted
Plans
Pricing
HawkSoft
- HawkSoft subscription Not stated Monthly base fee for the first user plus a fee per additional concurrent user; amounts not published.
- Self-service Certificates $49 Add-on, flat fee per agency per month, no per-certificate fees.
Vertafore AMS360
- AMS360 Not stated Prices are not published; Vertafore offers a demo on request.
What users say
Review Scores · opens after launch
HawkSoft
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Vertafore AMS360
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
HawkSoft https://hawksoft.com/ · checked against the official source on 2026-11-05
Vertafore AMS360 https://www.vertafore.com/products/agency-management-software/ams360 · checked against the official source on 2026-11-06
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.