Best for
Best for brokers, MGAs and coverholders with specialty or London Market business who want one Salesforce-based system from submission to accounting.
Insurance Agency Software Comparison
Novidea vs. NowCerts
At a glance
At a glance
Best for
Best for small independent P&C agencies that want a published monthly price and self-serve certificates for their insureds.
- Freelancers
- Small and mid-sized
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Novidea | NowCerts |
|---|---|---|
| Starting price | Not stated | From $99 / month Essentials plan with 1 user included; Professional includes 2 users and Business 5. Additional user licences cost extra. |
| Free trial | Not stated | 30-day free trial |
| Users | Not stated | 1, 2 or 5 users included depending on plan; the Enterprise plan is listed for 50+ users |
| API | Open API framework; document generation through Docomotion Connect REST APIs | Developer REST API and Zapier; the number of API integrations depends on the plan |
| Hosting | Cloud, built on the Salesforce platform | Cloud-based, used in a browser |
| Clients and policies | After binding, a policy is created automatically with its documents, and endorsements, mid-term adjustments, renewals and claims are handled in the same system; claims management covers reserves, movements and settlement, with each customer's claim history on a dashboard | Client and policy records with endorsements that log every change, document storage, notes and reminders per policy, all ACORD forms in PDF or HTML filled from the record, and a claims module for tracking and submitting claims |
| Lines of business and markets | Over 20 pre-built agency lines of business, with new lines added per customer, across P&C, specialty, retail and wholesale; the vendor addresses brokers, MGAs, coverholders and the London Market | Property and casualty: certificates and a loss runs module for commercial accounts, personal lines quoting through rater integrations; broker and wholesaler functionality and online MGA integration are listed in the plans |
| Comparative rating and quoting | A built-in rating and rules engine prices risks from a panel, part of a complex risk can be placed with MGAs and binders, and the platform integrates with carrier platforms, pricing solutions and market and broker trading platforms | Integrations with outside comparative raters, named as TurboRater and Applied, for personal lines quotes from one application; a quote form for the agency website feeds prospects into NowCerts |
| Carrier downloads and connectivity | Submission to trading platforms and direct integration with carrier platforms; a risk can be placed across multiple markets with fees, premium terms, cover levels and declination reasons | Automated policy updates from carrier databases through IVANS, which the vendor says covers downloads from over 250 carriers, and Ebix TEAM-UP; eServicing access to carrier portals is listed in the plans |
| Sales pipeline and renewals | Lead management with assignment across teams, scheduled targeted email campaigns, a cross-sell and upsell module that suggests products based on similar customers, and renewal tracking with reminder alerts | Sales pipeline management with prospect tracking and CRM automation campaigns, a renewal center with reminders before renewal, and automated pending-cancellation messages to customers |
| Commissions and agency accounting | A dual-entry ledger for insurance transactions with currency conversion, cash matching and pre-built reports such as client money calculation, trial balance and account statements, plus premium collections, settlements, month-end close and general ledger integration; dashboards show brokers and agents their sales and commissions | Tracking of agency and agent commissions, agency fees and carrier fees, commission reconciliation, billing and accounting with invoices, receipts and refunds, and a QuickBooks integration |
| Client portal and certificates | A customer portal designed to match the firm's website, where clients see policies, renewals, claims, quotes and agent contact details and can request self-service changes such as endorsements, with the team notified of each request | Insured portal where clients view policy details, issue their own certificates, request policy changes, pay and sign documents; the vendor states portal accounts and certificates sent through the system carry no extra charge |
| Compliance records and audit trail | Finalized premium and claims bordereaux can be rolled back with automated contract creation to keep an audit trail; built on Salesforce, with multi-factor authentication and Salesforce user privilege options, and the vendor cites Salesforce's SOC 1, SOC 2, SOC 3, ISO 27001, ISO 27017 and ISO 27018 certifications | Every policy change is recorded as an endorsement, and notes and reminders are kept per agency, customer or agent |
| Reports and exports | Over 500 ready-made report templates, custom reports from any data field, and role-specific dashboards with permission-based access | Over 40 prepared reports with filters, custom and scheduled reports, a customizable user dashboard and data export to Excel |
| Integrations and API | Open API framework and the Salesforce ecosystem for connecting other applications and trading partners, plus Docomotion document generation with a Microsoft Word add-in and REST APIs (Docomotion Connect) | Developer REST API, Zapier, Twilio for texting, QuickBooks, Outlook and Google email and calendar, OneDrive and SharePoint, telephony and lead generator integrations |
| Deployment | Cloud (SaaS) | Cloud (SaaS) |
| Support | Not stated | Email helpdesk, Phone |
| Onboarding | Not stated | Documentation and knowledge base, Guided onboarding |
| Company size | Not stated | Freelancers, Small and mid-sized |
| Integrations | Salesforce, Microsoft Word | more entries IVANS, Ebix TEAM-UP, TurboRater, Applied, QuickBooks, Zapier, Twilio, Microsoft Outlook, Google G Suite, Microsoft OneDrive, Microsoft SharePoint |
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The short version
Key Differences
- Hosting Novidea Cloud, built on the Salesforce platform NowCerts Cloud-based, used in a browser
- API Novidea Open API framework; document generation through Docomotion Connect REST APIs NowCerts Developer REST API and Zapier; the number of API integrations depends on the plan
- Clients and policies Novidea After binding, a policy is created automatically with its documents, and endorsements, mid-term adjustments, renewals and claims are handled in the same system; claims management covers reserves, movements and settlement, with each customer's claim history on a dashboard NowCerts Client and policy records with endorsements that log every change, document storage, notes and reminders per policy, all ACORD forms in PDF or HTML filled from the record, and a claims module for tracking and submitting claims
- Lines of business and markets Novidea Over 20 pre-built agency lines of business, with new lines added per customer, across P&C, specialty, retail and wholesale; the vendor addresses brokers, MGAs, coverholders and the London Market NowCerts Property and casualty: certificates and a loss runs module for commercial accounts, personal lines quoting through rater integrations; broker and wholesaler functionality and online MGA integration are listed in the plans
- Comparative rating and quoting Novidea A built-in rating and rules engine prices risks from a panel, part of a complex risk can be placed with MGAs and binders, and the platform integrates with carrier platforms, pricing solutions and market and broker trading platforms NowCerts Integrations with outside comparative raters, named as TurboRater and Applied, for personal lines quotes from one application; a quote form for the agency website feeds prospects into NowCerts
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Novidea
Strengths
- Front, middle and back office in one system, with data passed from quote to back office without rekeying, as the vendor states
- Built-in rating and rules engine plus submission to trading platforms
- Over 500 ready-made report templates
- London Market documents such as MRCs and coverslips through Docomotion
Limitations
- No prices are published on the vendor site
- The certifications named on the security page are those of Salesforce, the platform it runs on
- The vendor site describes no free trial or self-serve signup
NowCerts
Strengths
- Published monthly plans from $99, with a 30-day free trial
- Insured portal where clients issue their own certificates, request changes and pay
- Carrier downloads through IVANS, which the vendor puts at over 250 carriers
- Tracks agency and agent commissions, fees and carrier fees, with reconciliation
Limitations
- The vendor site describes quoting only through integrations with outside raters
- Enterprise plan price not published
- The pricing table and the FAQ on the vendor site give different prices for an additional user
Plans
Pricing
Novidea
Price on Request
Visit siteNowCerts
- Essentials $99 Per month, 1 user included.
- Professional $169 Per month, 2 users included.
- Business $349 Per month, 5 users included.
- Enterprise Not stated For 50+ users; price on request.
What users say
Review Scores · opens after launch
Novidea
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
NowCerts
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
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Where this comes from
Where this comes from
Novidea https://novidea.com/ · checked against the official source on 2026-11-10
NowCerts https://www.nowcerts.com/ · checked against the official source on 2026-11-05
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.