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Insurance Agency Software Comparison

Novidea vs. Vertafore AMS360

At a glance

At a glance

Novidea

Best for

Best for brokers, MGAs and coverholders with specialty or London Market business who want one Salesforce-based system from submission to accounting.

Vertafore AMS360

Best for

Best for growing independent agencies that write personal and commercial lines and need agency accounting with a general ledger.

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Novidea Vertafore AMS360
API Open API framework; document generation through Docomotion Connect REST APIs Open API and third-party integrations
Hosting Cloud, built on the Salesforce platform Not stated
Clients and policies After binding, a policy is created automatically with its documents, and endorsements, mid-term adjustments, renewals and claims are handled in the same system; claims management covers reserves, movements and settlement, with each customer's claim history on a dashboard Policy history, coverage and policy templates, policy management workflows, policy compare, declaration pages and document management, as listed in a 2022 Vertafore datasheet
Lines of business and markets Over 20 pre-built agency lines of business, with new lines added per customer, across P&C, specialty, retail and wholesale; the vendor addresses brokers, MGAs, coverholders and the London Market Personal and commercial lines workflows
Comparative rating and quoting A built-in rating and rules engine prices risks from a panel, part of a complex risk can be placed with MGAs and binders, and the platform integrates with carrier platforms, pricing solutions and market and broker trading platforms Vertafore lists rating as separate products, PL Rating and Commercial Submissions
Carrier downloads and connectivity Submission to trading platforms and direct integration with carrier platforms; a risk can be placed across multiple markets with fees, premium terms, cover levels and declination reasons Carriers download new policies, endorsements, claims and renewals directly into the agency system
Sales pipeline and renewals Lead management with assignment across teams, scheduled targeted email campaigns, a cross-sell and upsell module that suggests products based on similar customers, and renewal tracking with reminder alerts Renewal workflows to prioritise key clients, send proposals and mass-distribute certificates; AgencyZoom is offered as a separate sales product
Commissions and agency accounting A dual-entry ledger for insurance transactions with currency conversion, cash matching and pre-built reports such as client money calculation, trial balance and account statements, plus premium collections, settlements, month-end close and general ledger integration; dashboards show brokers and agents their sales and commissions Automated billing and invoicing, payment tracking and reconciliation, commission splits calculated automatically and shown in statements, and a general ledger
Client portal and certificates A customer portal designed to match the firm's website, where clients see policies, renewals, claims, quotes and agent contact details and can request self-service changes such as endorsements, with the team notified of each request InsurLink client portal with 24/7 access to insurance information; certificates created, issued and managed in AgencyOne with real-time AMS360 data
Compliance records and audit trail Finalized premium and claims bordereaux can be rolled back with automated contract creation to keep an audit trail; built on Salesforce, with multi-factor authentication and Salesforce user privilege options, and the vendor cites Salesforce's SOC 1, SOC 2, SOC 3, ISO 27001, ISO 27017 and ISO 27018 certifications Five permanent security groups with preset access to menus and tasks plus up to 95 custom groups, the option to restrict an employee to customer names only in search results, and an Audit Trail utility that shows who accessed a customer, policy or claim in a date range, exportable to Excel, which the vendor says provides information required by privacy laws
Reports and exports Over 500 ready-made report templates, custom reports from any data field, and role-specific dashboards with permission-based access Reports by any time frame, financial reports on agency health and KPI analysis
Integrations and API Open API framework and the Salesforce ecosystem for connecting other applications and trading partners, plus Docomotion document generation with a Microsoft Word add-in and REST APIs (Docomotion Connect) Open API and third-party integrations, and connections to other Vertafore solutions and third-party tools through AgencyOne
AI features No stated Yes
Deployment Cloud (SaaS) Not stated
Integrations Salesforce, Microsoft Word more entries AgencyZoom, InsurLink, AgencyOne, Microsoft Office

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • AI features Novidea No Vertafore AMS360 Yes
  • API Novidea Open API framework; document generation through Docomotion Connect REST APIs Vertafore AMS360 Open API and third-party integrations
  • Clients and policies Novidea After binding, a policy is created automatically with its documents, and endorsements, mid-term adjustments, renewals and claims are handled in the same system; claims management covers reserves, movements and settlement, with each customer's claim history on a dashboard Vertafore AMS360 Policy history, coverage and policy templates, policy management workflows, policy compare, declaration pages and document management, as listed in a 2022 Vertafore datasheet
  • Lines of business and markets Novidea Over 20 pre-built agency lines of business, with new lines added per customer, across P&C, specialty, retail and wholesale; the vendor addresses brokers, MGAs, coverholders and the London Market Vertafore AMS360 Personal and commercial lines workflows
  • Comparative rating and quoting Novidea A built-in rating and rules engine prices risks from a panel, part of a complex risk can be placed with MGAs and binders, and the platform integrates with carrier platforms, pricing solutions and market and broker trading platforms Vertafore AMS360 Vertafore lists rating as separate products, PL Rating and Commercial Submissions

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Novidea

Strengths

  • Front, middle and back office in one system, with data passed from quote to back office without rekeying, as the vendor states
  • Built-in rating and rules engine plus submission to trading platforms
  • Over 500 ready-made report templates
  • London Market documents such as MRCs and coverslips through Docomotion

Limitations

  • No prices are published on the vendor site
  • The certifications named on the security page are those of Salesforce, the platform it runs on
  • The vendor site describes no free trial or self-serve signup

Vertafore AMS360

Strengths

  • Personal and commercial lines in one agency management system
  • Commission splits calculated automatically and shown in statements
  • Connects to other Vertafore products such as InsurLink through AgencyOne

Limitations

  • Prices are not published
  • The product page does not state whether AMS360 is cloud-hosted

Plans

Pricing

Vertafore AMS360

  • AMS360 Not stated Prices are not published; Vertafore offers a demo on request.
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What users say

Review Scores · opens after launch

Novidea

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

Vertafore AMS360

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

How we check reviews

Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.

Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.

What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.

A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.

Read the full version on our methodology page

Where this comes from

Where this comes from

Novidea https://novidea.com/ · checked against the official source on 2026-11-10

Vertafore AMS360 https://www.vertafore.com/products/agency-management-software/ams360 · checked against the official source on 2026-11-06

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.