Best for
Best for enterprise brands and agencies that want social listening and consumer research on the same platform as publishing and the engagement inbox.
- Small and mid-sized
- Enterprise
Social Media Management Comparison
Brandwatch vs. Loomly
At a glance
At a glance
Best for
Best for small teams and agencies that want a structured, calendar-first workflow with post ideas, approvals and AI assistance across a handful of brands.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Brandwatch | Loomly |
|---|---|---|
| Starting price | Price on request No price list is published. Brandwatch states that standard through enterprise plans are available for each of its solutions and quotes after a demo. | From $49 / month Starter plan billed annually ($65 / month billed monthly), covering 12 social accounts and 3 users. Beyond is $249 / month billed annually ($332 monthly) with 60 accounts and unlimited users; Enterprise is custom. |
| Free trial | Not stated | Free trial available, no credit card required |
| API | Yes, six developer APIs: Analysis, Data Upload, Consumer Research, Measure, Publish and Engage | Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds and a Loom.ly link shortener |
| Hosting | Cloud (SaaS), with iOS and Android apps for publishing and engagement | Cloud (SaaS) |
| Networks covered | Engage centralises Facebook, X, Instagram, LinkedIn, WhatsApp and YouTube in one inbox; Advertise covers Facebook, Instagram and LinkedIn ads | Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads |
| Scheduling and calendar | Yes, a unified cross-channel calendar for planning, scheduling, editing and posting, with a central asset library, a URL shortener carrying UTM and vanity links, Link in Bio pages and mobile apps | Yes, a content calendar per brand, automated publishing, post duplication and scheduling from RSS feeds |
| Engagement inbox | Yes, one customisable inbox with custom feeds, labels, automations, sentiment monitoring, routing to users or teams, case management and an activity log | Yes, a unified inbox to reply to comments, mentions and messages, with conversation assignment and saved replies |
| Analytics and reporting | Yes, Measure reports performance by channel and post, and Benchmark compares it against competitors | Yes, audience insights, post performance, auto-scheduled reports, PDF and CSV export and link-shortener click tracking |
| Approval and collaboration | Yes, custom approval workflows, task assignment, role-based access and workflows for bringing external agencies in | Yes, custom approval workflows, role-based access, real-time collaboration, comments, version history and Slack and Microsoft Teams notifications |
| Social listening | Yes, Listen monitors conversations across social networks, and the Consumer Research product sits on the same platform | Yes, AI social listening included on a limited monthly basis (2 searches per month on Starter, 5 on Beyond) |
| Integrations and API | Yes, six APIs covering aggregated analysis, importing your own unstructured data, exporting or streaming consumer research, owned social metrics, publishing data and inbox conversations; integrations include Salesforce, OneDrive, Google Drive and Bynder | Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Community forum | Email helpdesk, Chat |
| Onboarding | Documentation and knowledge base, Live online demos and webinars | Documentation and knowledge base, Video tutorials |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Salesforce, Microsoft OneDrive, Google Drive, Bynder | more entries Slack, Microsoft Teams, Google Drive, Canva, Unsplash, GIPHY |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Brandwatch Price on request Loomly From $49 / month
- Hosting Brandwatch Cloud (SaaS), with iOS and Android apps for publishing and engagement Loomly Cloud (SaaS)
- Support Brandwatch Email helpdesk, Community forum Loomly Email helpdesk, Chat
- API Brandwatch Yes, six developer APIs: Analysis, Data Upload, Consumer Research, Measure, Publish and Engage Loomly Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds and a Loom.ly link shortener
- Networks covered Brandwatch Engage centralises Facebook, X, Instagram, LinkedIn, WhatsApp and YouTube in one inbox; Advertise covers Facebook, Instagram and LinkedIn ads Loomly Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Brandwatch
Strengths
- Publishing, engagement, analytics and consumer research run on one platform rather than separate subscriptions
- Six documented APIs cover analysis, data upload, research, owned metrics, publishing and the inbox
- Salesforce integration routes messages and comments to teams already working inside Salesforce
- Asset library connects to OneDrive, Google Drive and Bynder instead of holding files in a silo
- External agencies can be brought into approval workflows without full platform access
Limitations
- No published price; every quote runs through a demo with sales
- Sold as six separate products, so the scope of a subscription is settled per deal
- Engage lists six networks, a narrower inbox than some suites in this category advertise
Loomly
Strengths
- Content calendar per brand with structured Post Ideas and custom approval workflows
- Unlimited users on the Beyond plan
- Built-in AI Assistant, AI social listening and Slack and Microsoft Teams notifications
- Version history and role-based access support review across a set of brands
Limitations
- A large gap between the Starter and Beyond plans in both price and included accounts
- AI features carry monthly usage limits that differ sharply between plans
Plans
Pricing
Brandwatch
- Standard to Enterprise Not stated Brandwatch states that standard through enterprise plans are available for each of its solutions, without publishing amounts. Quoted after a demo.
Loomly
- Starter From $49 / month Billed annually ($65 / month billed monthly). 12 social accounts, 3 users, unlimited calendars, AI Assistant, approval workflows and advanced analytics.
- Beyond $249 / month Billed annually ($332 / month billed monthly). 60 social accounts, unlimited users, custom branding, custom roles and workflows and a hashtag manager.
- Enterprise Not stated Custom pricing for 61 or more social accounts, unlimited users and priority support.
What users say
Review Scores · opens after launch
Brandwatch
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Loomly
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Reviews are not published yet. The form on a tool's page works and reaches us, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
Every review is read by a person before it appears. We require a working email address and use it to come back to the author, so a review has a reachable sender rather than being anonymous. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on what they tell us, plus the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot have a review removed, cannot buy one, and cannot have one changed. Paid placement and a paid listing have no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Brandwatch https://www.brandwatch.com · checked against the official source on 2026-09-06
Loomly https://www.loomly.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.