Brandwatch
Iris, the built-in AI assistant, drafts posts in Publish and suggests alternative replies and response templates in Engage.
Enterprise suite that pairs social publishing and engagement with the consumer research and listening Brandwatch is known for.
- Starting price
- Price on request
- API
- Yes, six developer APIs: Analysis, Data Upload, Consumer Research, Measure, Publish and Engage
- Hosting
- Cloud (SaaS), with iOS and Android apps for publishing and engagement
Overview
Brandwatch is an enterprise social media management and consumer intelligence suite, operated as part of Cision. It is sold as six products that share one platform: Publish for scheduling, Advertise for social ads, Engage for the inbound side, Measure for performance by channel and post, Benchmark for comparison against competitors, and Listen for monitoring conversations. Engage pulls the major networks into one customisable inbox with labels, automations, routing and case management. Iris, the built-in AI assistant, drafts posts and suggests replies, and prices are quoted after a demo.
Our take
The reason to shortlist Brandwatch is the pairing rather than either half: publishing and inbox sit on the same platform as the research and listening data, so the question of what people are saying and the act of replying to them do not live in two subscriptions. Weigh that against the shape of the purchase, because six separately sold products with no published price means the evaluation runs through sales and the scope is settled in a quote rather than on a pricing page. A team that only needs a calendar and an inbox is buying a research platform it will not use.
Key Facts
| Category | |
|---|---|
| Starting price | Price on request No price list is published. Brandwatch states that standard through enterprise plans are available for each of its solutions and quotes after a demo. |
| API | Yes, six developer APIs: Analysis, Data Upload, Consumer Research, Measure, Publish and Engage |
| Hosting | Cloud (SaaS), with iOS and Android apps for publishing and engagement |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Networks covered
- Engage centralises Facebook, X, Instagram, LinkedIn, WhatsApp and YouTube in one inbox; Advertise covers Facebook, Instagram and LinkedIn ads
- Scheduling and calendar
- Yes, a unified cross-channel calendar for planning, scheduling, editing and posting, with a central asset library, a URL shortener carrying UTM and vanity links, Link in Bio pages and mobile apps
- Engagement inbox
- Yes, one customisable inbox with custom feeds, labels, automations, sentiment monitoring, routing to users or teams, case management and an activity log
- Analytics and reporting
- Yes, Measure reports performance by channel and post, and Benchmark compares it against competitors
- Approval and collaboration
- Yes, custom approval workflows, task assignment, role-based access and workflows for bringing external agencies in
- Social listening
- Yes, Listen monitors conversations across social networks, and the Consumer Research product sits on the same platform
- Integrations and API
- Yes, six APIs covering aggregated analysis, importing your own unstructured data, exporting or streaming consumer research, owned social metrics, publishing data and inbox conversations; integrations include Salesforce, OneDrive, Google Drive and Bynder
Integrations
- Salesforce
- Microsoft OneDrive
- Google Drive
- Bynder
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Live online demos and webinars
- Company size
-
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Not stated | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Publishing, engagement, analytics and consumer research run on one platform rather than separate subscriptions
- Six documented APIs cover analysis, data upload, research, owned metrics, publishing and the inbox
- Salesforce integration routes messages and comments to teams already working inside Salesforce
- Asset library connects to OneDrive, Google Drive and Bynder instead of holding files in a silo
- External agencies can be brought into approval workflows without full platform access
Limitations
- No published price; every quote runs through a demo with sales
- Sold as six separate products, so the scope of a subscription is settled per deal
- Engage lists six networks, a narrower inbox than some suites in this category advertise
Pricing
-
Standard to Enterprise
Not stated
Brandwatch states that standard through enterprise plans are available for each of its solutions, without publishing amounts. Quoted after a demo.
Best For
Alternatives and Comparisons
What users say
Reviews
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