Best for
Best for agencies, franchises and multi-location brands whose social work is judged on reporting, benchmarking and client-ready dashboards.
- Small and mid-sized
- Enterprise
Social Media Management Comparison
Iconosquare vs. Loomly
At a glance
At a glance
Best for
Best for small teams and agencies that want a structured, calendar-first workflow with post ideas, approvals and AI assistance across a handful of brands.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Iconosquare | Loomly |
|---|---|---|
| Starting price | Free plan; Launch from €33 / month Launch covers 5 social profiles, 1 user and 100 posts per month, at €396 per year. Additional users cost €16 per month on Scale and Excel. Annual billing saves about two months. | From $49 / month Starter plan billed annually ($65 / month billed monthly), covering 12 social accounts and 3 users. Beyond is $249 / month billed annually ($332 monthly) with 60 accounts and unlimited users; Enterprise is custom. |
| Free trial | 14-day free trial without a credit card, plus a perpetual free plan for 2 profiles, 1 user and 10 posts per month | Free trial available, no credit card required |
| API | API access on the Excel plan and above | Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds and a Loom.ly link shortener |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Networks covered | Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, Threads and YouTube | Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads |
| Scheduling and calendar | Yes, a content calendar with auto-publishing across accounts and networks, cross-posting and recommended posting times based on audience activity | Yes, a content calendar per brand, automated publishing, post duplication and scheduling from RSS feeds |
| Engagement inbox | Yes, a unified conversations inbox for comments, mentions and direct messages; DM management from the Scale plan | Yes, a unified inbox to reply to comments, mentions and messages, with conversation assignment and saved replies |
| Analytics and reporting | Yes, over 100 real-time metrics, custom dashboards, automated white-label reports and competitor benchmarking. Data retention is 1 year on Launch, 2 years on Scale and unlimited on Excel | Yes, audience insights, post performance, auto-scheduled reports, PDF and CSV export and link-shortener click tracking |
| Approval and collaboration | Yes, role-based permissions, approval workflows and shared calendars with clients, from the Scale plan | Yes, custom approval workflows, role-based access, real-time collaboration, comments, version history and Slack and Microsoft Teams notifications |
| Social listening | Yes, from the Scale plan: brand mentions, hashtags and competitor tracking, with unlimited competitor tracking on Excel | Yes, AI social listening included on a limited monthly basis (2 searches per month on Starter, 5 on Beyond) |
| Integrations and API | API access on the Excel plan and above | Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat | Email helpdesk, Chat |
| Onboarding | Documentation and knowledge base | more entries Documentation and knowledge base, Video tutorials |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Not stated | Slack, Microsoft Teams, Google Drive, Canva, Unsplash, GIPHY |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Iconosquare Free plan; Launch from €33 / month Loomly From $49 / month
- Free trial Iconosquare 14-day free trial without a credit card, plus a perpetual free plan for 2 profiles, 1 user and 10 posts per month Loomly Free trial available, no credit card required
- API Iconosquare API access on the Excel plan and above Loomly Integrations with Slack, Microsoft Teams, Google Drive, Canva, Unsplash and GIPHY, plus scheduling from RSS feeds and a Loom.ly link shortener
- Networks covered Iconosquare Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, Threads and YouTube Loomly Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads
- Scheduling and calendar Iconosquare Yes, a content calendar with auto-publishing across accounts and networks, cross-posting and recommended posting times based on audience activity Loomly Yes, a content calendar per brand, automated publishing, post duplication and scheduling from RSS feeds
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Iconosquare
Strengths
- Over 100 real-time metrics with custom dashboards built around chosen goals
- White-label automated reporting on the Excel plan, aimed at client deliverables
- Perpetual free plan for 2 profiles plus a 14-day trial without a credit card
- Uma, an AI analyst that answers questions about account performance
Limitations
- Competitor tracking, social listening and approval workflows all require the Scale plan or above
- Data retention is capped at one year on the entry Launch plan
- API access is limited to the Excel plan and above
- Every paid tier includes only 5 social profiles, so agency rosters add cost
Loomly
Strengths
- Content calendar per brand with structured Post Ideas and custom approval workflows
- Unlimited users on the Beyond plan
- Built-in AI Assistant, AI social listening and Slack and Microsoft Teams notifications
- Version history and role-based access support review across a set of brands
Limitations
- A large gap between the Starter and Beyond plans in both price and included accounts
- AI features carry monthly usage limits that differ sharply between plans
Plans
Pricing
Iconosquare
- Free Free 2 social profiles, 1 user, 10 posts per month, basic analytics.
- Launch €33 / month €396 / year. 5 social profiles, 1 user, 100 posts per month, standard analytics with 1-year retention, email support.
- Scale €69 / month €828 / year. 5 profiles, 3 users, unlimited posts, 2-year retention, competitor tracking, DM management, social listening, approval workflows, chat and email support. Extra users €16 / month.
- Excel €116 / month €1,392 / year. 5 profiles, 6 users, unlimited posts and groups, unlimited retention, API access, unlimited competitor tracking, white-label reports, custom dashboards, dedicated CSM. Extra users €16 / month.
- Custom Custom From 20 or more profiles, with unlimited users and groups, tailored features and dedicated account management.
Loomly
- Starter From $49 / month Billed annually ($65 / month billed monthly). 12 social accounts, 3 users, unlimited calendars, AI Assistant, approval workflows and advanced analytics.
- Beyond $249 / month Billed annually ($332 / month billed monthly). 60 social accounts, unlimited users, custom branding, custom roles and workflows and a hashtag manager.
- Enterprise Not stated Custom pricing for 61 or more social accounts, unlimited users and priority support.
What users say
Review Scores · opens after launch
Iconosquare
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Loomly
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Reviews are not published yet. The form on a tool's page works and reaches us, but nothing from it appears on this site, so no score here is based on a review. The rules below are the ones that will apply once reviews go live.
Every review is read by a person before it appears. We require a working email address and use it to come back to the author, so a review has a reachable sender rather than being anonymous. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on what they tell us, plus the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot have a review removed, cannot buy one, and cannot have one changed. Paid placement and a paid listing have no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Iconosquare https://www.iconosquare.com · checked against the official source on 2026-08-30
Loomly https://www.loomly.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.