DALL·E
OpenAI's image generator (now delivered as GPT Image), strong at complex prompt adherence, via ChatGPT and the API.
- Starting price
- Free via Bing Image Creator; ChatGPT Plus $20 / month
- Free trial
- Free via Bing and Copilot; no standalone free tier
- Commercial use
- Yes on paid plans
Overview
DALL·E is OpenAI's image generation, now delivered by its GPT Image models and used mainly inside ChatGPT and through the OpenAI API rather than as a standalone app. Its strength is following complex, multi-element prompts faithfully, so a detailed brief with several objects, relationships and constraints tends to come out as asked, and it handles short text and labels better than most. Editing is conversational: you describe a change or mask an area and the model revises the image in place. Because it lives in the ChatGPT ecosystem, it is the natural choice for people already working there, and the API prices images low enough for high-volume automated use. There are no open weights and no standalone free tier, though free access exists through Microsoft's Bing and Copilot.
Best for users who want accurate prompt-following inside the ChatGPT ecosystem.
DALL·E, delivered through OpenAI's GPT Image models, is the pick when prompt accuracy and tight integration with ChatGPT matter more than a distinctive artistic look. It follows complicated briefs well, edits conversationally, and is cheap through the API. There is no standalone free tier, but Bing and Copilot offer free access, and DALL·E 2 and 3 were retired from the API in May 2026 in favour of GPT Image.
Key Facts
| Category | |
|---|---|
| Starting price | Free via Bing Image Creator; ChatGPT Plus $20 / month Or from ~$0.005 per image through the API. |
| Free trial | Free via Bing and Copilot; no standalone free tier |
| Commercial use | Yes on paid plans |
| Output | Strong adherence to complex, multi-element prompts |
| API | Yes, gpt-image-2 |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Where you use it
- In ChatGPT and through the API
- Text in images
- Yes, handles short text and labels well
- Customization and control
- Conversational edits and inpainting inside ChatGPT
- Open weights
- No
- API
- Yes, gpt-image-2
Integrations
Integrations coming soon.
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Not stated | Not stated | Not stated |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Stated as a fit | Stated as a fit | Stated as a fit |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Best complex-prompt adherence
- ChatGPT ecosystem
- Free access via Bing and Copilot
- Cheap API
Limitations
- DALL-E 3 was removed from the API in May 2026, it is now GPT Image 2
- No standalone free tier
Pricing
-
Bing Image Creator
Free
-
ChatGPT Plus
$20
Per month.
-
API
From ~$0.005
Per image.
Best For
Alternatives and Comparisons
What users say
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