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DALL·E

OpenAI's image generator (now delivered as GPT Image), strong at complex prompt adherence, via ChatGPT and the API.

Starting price
Free via Bing Image Creator; ChatGPT Plus $20 / month
Free trial
Free via Bing and Copilot; no standalone free tier
Commercial use
Yes on paid plans
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Overview

DALL·E is OpenAI's image generation, now delivered by its GPT Image models and used mainly inside ChatGPT and through the OpenAI API rather than as a standalone app. Its strength is following complex, multi-element prompts faithfully, and it handles short text and labels better than most. Editing is conversational: you describe a change or mask an area and the model revises the image in place. There are no open weights and no standalone free tier, though free access exists through Microsoft's Bing and Copilot.

Our take

DALL·E, delivered through OpenAI's GPT Image models, is the pick when prompt accuracy and tight integration with ChatGPT matter more than a distinctive artistic look. It follows complicated briefs well, edits conversationally, and is cheap through the API. There is no standalone free tier, but Bing and Copilot offer free access, and DALL·E 2 and 3 were retired from the API in May 2026 in favour of GPT Image.

Key Facts

Category
Starting price Free via Bing Image Creator; ChatGPT Plus $20 / month Or from ~$0.005 per image through the API.
Free trial Free via Bing and Copilot; no standalone free tier
Commercial use Yes on paid plans
Output Strong adherence to complex, multi-element prompts
API Yes, GPT Image 2.5 (Sunburst and Flare) through the Image API and the Responses API

Screenshots

Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.

Features

Where you use it
In ChatGPT and through the API
Text in images
Yes, handles short text and labels well
Customization and control
Conversational edits and inpainting inside ChatGPT
Open weights
No
API
Yes, GPT Image 2.5 (Sunburst and Flare) through the Image API and the Responses API

Integrations

Integrations coming soon.

Deployment and Support

Deployment
  • Cloud (SaaS)
  • Browser-based
Support
  • Community forum
Onboarding
  • Documentation and knowledge base
Company size
  • Freelancers
  • Small and mid-sized
  • Enterprise

Suitability

Industry FreelancersSmall and mid-sizedEnterprise
Agencies Not stated Not stated Not stated
Architecture & Engineering Not stated Not stated Not stated
Consulting Not stated Not stated Not stated
Media & Creative Stated as a fit Stated as a fit Stated as a fit
Technology Not stated Not stated Not stated

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Strengths

  • Best complex-prompt adherence
  • ChatGPT ecosystem
  • Free access via Bing and Copilot
  • Cheap API

Limitations

  • DALL-E 3 was removed from the API in May 2026; the API now serves the GPT Image models
  • No standalone free tier

Pricing

  • Bing Image Creator

    Free

  • ChatGPT Plus

    $20

    Per month.

  • API

    From ~$0.005

    Per image.

Best For

Alternatives and Comparisons

What users say

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