Dash Social
Vision AI predicts image and video content performance, generates on-brand creative and summarises dashboards and inbox conversations, and the inbox runs automatic sentiment analysis, prioritisation and spam detection.
Brand social platform that prices per brand with unlimited users, pairing publishing and a community inbox with predictive Vision AI analytics.
- Starting price
- From $999 / month
- API
- Yes, an API for dashboards, post-level metrics and community data, plus a separate MCP connector available with the Premium Analytics add-on
- Users
- Unlimited users on every plan
Overview
Dash Social, formerly Dash Hudson, is a social media management platform for brands and publishers. Subscriptions are sized by brand rather than by seat: every package includes unlimited users and one social set, and further brands can be bought and run side by side. The platform covers a planning and publishing calendar with approvals, an all-in-one community inbox, cross-channel analytics with automated reporting, competitive benchmarking, a content library with visual search, and LikeShop, a link-in-bio page. Vision AI predicts how an image or video will perform.
Our take
The pricing model is the thing to weigh first, because it decides who this suits. Charging per brand with unlimited users is unusual here and works out well for a large team all working one brand, and badly for an agency that wants a cheap seat for each of many small clients. The entry figure sets a second boundary: at four figures a month, Dash Social is not on the list a two-person team draws up, and what the money buys is the measurement side rather than the posting. A team that mainly needs a calendar and somewhere to answer comments will be paying for prediction and benchmarking it does not use. Budget for more than the sticker too, since listening, creator management and premium analytics each arrive as an add-on, and the MCP connector rides on one of them.
Key Facts
| Category | |
|---|---|
| Starting price | From $999 / month Priced per brand rather than per seat: every plan includes unlimited users and one social set. Creator Management, Premium Analytics and Social Listening are paid add-ons, and the Enterprise tier is quoted. |
| API | Yes, an API for dashboards, post-level metrics and community data, plus a separate MCP connector available with the Premium Analytics add-on |
| Users | Unlimited users on every plan |
| Hosting | Cloud (SaaS), with mobile scheduling and publishing |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Networks covered
- TikTok, Instagram, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube and Threads; one social set covers every profile for a brand, and additional brands can be purchased at any time
- Scheduling and calendar
- Yes, a social planning and publishing calendar with content approvals, publishing across multiple brands and channels, best times to post, Instagram product tagging, TikTok trending sounds, automated RSS publishing and mobile scheduling
- Engagement inbox
- Yes, an all-in-one community inbox with custom views, saved replies, message assignment, automated message rules, automatic sentiment analysis, prioritisation and spam detection, and inbox activity and engagement reporting
- Analytics and reporting
- Yes, multi-channel analytics with automated daily, weekly and monthly reports, content segmentation boards, Instagram Stories insights and, from the higher tiers, customisable multi-brand dashboards, Vision AI dashboard summaries and regional reporting
- Approval and collaboration
- Yes, content approvals and team collaboration in the inbox on every plan, with user access governance across teams, custom SSO and a data compliance archive on Enterprise
- Social listening
- Yes, sold as a Social Listening add-on: real-time sentiment and conversation monitoring, emerging cultural trends, competitor and market tracking, and alerts on risks or opportunities
- Integrations and API
- Yes, an API for exporting dashboards, post-level metrics and community data into BI tools, an MCP connector for AI clients through the Premium Analytics add-on, and integrations with BigQuery, Google Sheets, Klaviyo, Mailchimp, Salesforce and Zendesk
Integrations
- BigQuery
- Google Sheets
- Klaviyo
- Mailchimp
- Salesforce
- Zendesk
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Chat, 24/7
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Guided onboarding
- Company size
-
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Not stated | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Unlimited users on every plan; subscriptions are sized by brand instead of by seat
- Publishing, community inbox, analytics and UGC rights management sit on one platform
- Vision AI predicts image and video performance before a post goes out
- Plan prices are published, which is uncommon among enterprise social suites
- API and MCP connector carry social data into BI tools and AI clients
Limitations
- The entry plan starts at $999 a month, well above the tools aimed at small teams
- Creator management, premium analytics and social listening are paid add-ons
- Competitive benchmarking is limited to three competitors on the published plans
- Every plan is bought through a demo, and no free trial is offered on the pricing page
Pricing
-
Engage
$999
Per month. Unlimited users and one social set per brand. Social planning and publishing calendar, cross-channel analytics, community management, link in bio for Instagram and TikTok, central content library, guided onboarding and training.
-
Advance
$1,999
Per month. Everything in Engage plus custom dashboards and reporting, Vision AI trends and content prediction, competitive benchmarks, unlimited UGC and rights requests, customisable on-site galleries and third-party integrations.
-
Enterprise
Not stated
Custom pricing. Everything in Advance plus regional and brand-level performance reporting, user access governance across teams, market-level benchmarks, premium onboarding, quarterly business reviews, custom SSO and enterprise support.
Best For
Alternatives and Comparisons
FAQ
- How much does Dash Social cost?
- Dash Social states that its plan tiers start at $999 USD per month, based on the team's current needs. Creator Management, Premium Analytics and Social Listening can be added for advanced measurement and brand monitoring.
- How many social accounts can be connected?
- Each package connects all social media accounts associated with one brand, across TikTok, Instagram, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube and Threads. Additional brands can be purchased at any time.
- Is Dash Social the same company as Dash Hudson?
- Yes. Dash Social is the current name of the company formerly called Dash Hudson, which began in 2013 as a consumer retail app and moved to a B2B model in 2015.
- What is the difference between the Dash Social API and the Dash Social MCP?
- The API connects Dash Social data to reporting systems, BI tools and custom applications. The MCP gives compatible AI tools such as ChatGPT and Claude real-time access to the brands and features the account already has permission for, and is available through the Premium Analytics add-on.
What users say
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