SocialPilot
An AI Pilot assistant generates captions, hashtags and content variations, repurposes posts and supports multilingual content and brand voice, with a monthly pool of AI credits that grows with the plan.
A budget-friendly scheduler and social inbox built for agencies managing many accounts and clients.
- Starting price
- From $17 / month
- Free trial
- 14-day free trial, no credit card required
- API
- Integrations with Canva, Zapier, Slack, Google Drive, Dropbox, ChatGPT, WordPress and Shopify; API access on the Enterprise plan
Overview
SocialPilot is a social media management tool aimed at agencies and small businesses that manage many accounts on a budget. It schedules posts across ten networks from a shared content calendar, and supports bulk scheduling of up to 500 posts at once via a CSV upload. A social inbox handles comments, mentions and messages across accounts, an AI Pilot assistant helps write and repurpose posts, and analytics cover per-post performance and competitor benchmarking. It prices per plan by number of accounts and users rather than per seat.
Our take
This one is usually decided on arithmetic: an agency carrying a long client roster on a fixed monthly budget tends to land cheaper here than on the platforms that meter by seat, and the saving grows with every account added. What you give up is reach beyond your own channels, so the picture stops at what your accounts did and never covers what was said elsewhere, and a team that needs that will pay for a second tool. The strength is planned volume rather than reaction, which suits campaign calendars more than a newsroom rhythm. Read the tier boundaries closely before committing, because accounts, users and programmatic access each sit on a different rung and a growing agency meets them earlier than expected.
Key Facts
| Category | |
|---|---|
| Starting price | From $17 / month Essentials plan billed annually ($20 / month billed monthly), covering 5 social accounts, 1 user and 500 AI credits. Higher plans add accounts, users and AI credits; extra accounts are $4 / month each. |
| Free trial | 14-day free trial, no credit card required |
| API | Integrations with Canva, Zapier, Slack, Google Drive, Dropbox, ChatGPT, WordPress and Shopify; API access on the Enterprise plan |
| Hosting | Cloud (SaaS) |
Screenshots
Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.
Features
- Networks covered
- Facebook, Instagram, TikTok, X, LinkedIn, Threads, Bluesky, YouTube, Pinterest and Google Business Profile
- Scheduling and calendar
- Yes, a shared content calendar, post composer and queues, plus bulk scheduling of up to 500 posts at once via a CSV upload
- Engagement inbox
- Yes, a social inbox for comments, mentions and messages across accounts, with automation and bulk actions, from the Standard plan up
- Analytics and reporting
- Yes, performance dashboards, per-post analytics, organic versus paid tracking and competitor benchmarking, with customizable and schedulable reports and white-label PDF reports on higher plans
- Approval and collaboration
- Yes, role-based permissions, client approval workflows and approval reminders
- Social listening
- Not offered: the published feature set carries no keyword, competitor or brand monitoring. The social inbox collects comments, mentions and messages on the connected accounts instead, from the Standard plan up
- Integrations and API
- Integrations with Canva, Zapier, Slack, Google Drive, Dropbox, ChatGPT, WordPress and Shopify; API access on the Enterprise plan
Integrations
- Canva
- Zapier
- Slack
- Google Drive
- Dropbox
- ChatGPT
- WordPress
- Shopify
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Onboarding
-
- Documentation and knowledge base
- Guided onboarding
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Stated as a fit | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Stated as a fit | Stated as a fit | Stated as a fit |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Priced by number of accounts and users rather than per seat, with generous account counts for the price
- Bulk scheduling of up to 500 posts at once via a CSV upload
- Social inbox, client approval workflows and white-label reports suit agency work
- Five paid tiers plus per-account and per-user add-ons scale from a single user to a large agency
Limitations
- Dedicated social listening is not part of the feature set
- API access is limited to the Enterprise plan
Pricing
-
Essentials
From $17 / month
Billed annually ($20 / month billed monthly). 5 social accounts, 1 user, 500 AI credits, content library, tags and analytics.
-
Standard
$34 / month
Billed annually ($40 / month billed monthly). 10 social accounts, 3 users, 1,000 AI credits, bulk scheduling, social inbox and team collaboration.
-
Premium
$85 / month
Billed annually ($100 / month billed monthly). 20 social accounts, 6 users, 5,000 AI credits, advanced analytics, client approvals and white-label reports.
-
Ultimate
$170 / month
Billed annually ($200 / month billed monthly). 40 social accounts, unlimited users and AI credits, advanced security, white-label capabilities and a dedicated account manager.
-
Enterprise
Not stated
Custom pricing. Custom account counts, unlimited users and AI credits, API access and SSO.
Best For
Alternatives and Comparisons
FAQ
- How does SocialPilot's pricing work?
- SocialPilot is priced per plan by the number of social accounts and users rather than per seat. Essentials starts at $17 per month billed annually with 5 accounts and 1 user, and higher plans add accounts, users and AI credits up to Ultimate and a custom Enterprise plan. Extra accounts are $4 per month each.
- Which social networks does SocialPilot support?
- SocialPilot supports Facebook, Instagram, TikTok, X, LinkedIn, Threads, Bluesky, YouTube, Pinterest and Google Business Profile.
- Does SocialPilot include AI?
- Yes. An AI Pilot assistant generates captions, hashtags and content variations, repurposes posts and supports multilingual content and brand voice. Each plan includes a monthly pool of AI credits that grows with the tier.
What users say
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