What plans does Sprout Social offer?

Sprout Social is sold in five plans: Essentials, Standard, Professional, Advanced and Enterprise. Pricing is per seat, starting at $79 per seat per month billed annually. Professional and above move from 5 profiles to unlimited profiles and add tagging, competitor insights and, on Advanced, API access.

Does Sprout Social offer a free trial?

Yes. Sprout Social offers a 30-day free trial with no credit card required.

Does Sprout Social include AI?

Yes. AI Assist enhances posts on Professional and up and replies on Advanced and up, AI generates alt text across plans, and sentiment analysis is available on the higher plans.

Sprout Social

Name: Sprout Social
Price: 79 USD

AI features

AI Assist enhances posts and replies, AI generates alt text, and sentiment analysis is available on the higher plans

An enterprise social media management platform with publishing, a smart inbox, analytics and listening.

Starting price: From $79 / seat / month
Free trial: 30-day free trial, no credit card required
API: Yes, the Sprout API and helpdesk integrations on the Advanced plan, plus connectors such as Salesforce, Google Analytics, Shopify and WooCommerce

Visit Sprout Social

Overview

Sprout Social is a social media management platform aimed at businesses and agencies. It publishes content with optimal send times and post-level reporting across networks including Facebook, Instagram, X, LinkedIn, TikTok and YouTube, and consolidates incoming messages into a single inbox with collaboration and review management tools. Analytics cover profile and post-level reporting, with competitor, tag and paid insights on the higher plans. AI Assist enhances posts and replies, generates alt text and, on the top plans, adds sentiment analysis, and it is sold in five plans priced per seat.

Our take

Sprout is the mid-to-large team choice, and the inbox plus review management is what usually justifies it over a cheaper scheduler: incoming messages and reviews land in one queue with a workflow around them. Per-seat pricing is the constraint, because a big team pays for every login whether or not they publish, so a five-person team should weigh it against per-profile rivals before committing. Read the plan boundaries too: the API, sentiment analysis and spike alerts sit near the top, so a data-driven team is buying the upper tier rather than the entry one. A solo operator should pick something lighter instead.

Key Facts

Category	Social Media Management
Starting price	From $79 / seat / month Essentials plan, per seat, billed annually; $99 / seat / month billed monthly. Standard, Professional and Advanced add more profiles, tagging, competitor insights and API access.
Free trial	30-day free trial, no credit card required
API	Yes, the Sprout API and helpdesk integrations on the Advanced plan, plus connectors such as Salesforce, Google Analytics, Shopify and WooCommerce
Hosting	Cloud (SaaS)

Screenshots

Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.

Features

Networks covered: Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, Threads and YouTube, plus Google Business Profile and review sites such as Google Play, the App Store and Yelp
Scheduling and calendar: Yes, publishing with optimal send times and post-level reporting
Engagement inbox: Yes, a consolidated inbox with collaboration tools, message tagging on Professional and up, and sentiment analysis on Advanced and up
Analytics and reporting: Yes, profile and post-level reporting, with competitor, tag and paid insights on Professional and up and team productivity reports on Advanced and up
Approval and collaboration: Yes, collaboration and review management across plans, with message tagging on Professional and up
Social listening: Yes, keyword and location monitoring, with message spike alerts on Advanced and up
Integrations and API: Yes, the Sprout API and helpdesk integrations on the Advanced plan

Integrations

Salesforce
Google Analytics
Shopify
WooCommerce

Deployment and Support

Deployment: Cloud (SaaS)
Browser-based
Support: Email helpdesk
Chat
Onboarding: Documentation and knowledge base
Guided onboarding
Live online demos and webinars
Company size: Small and mid-sized
Enterprise

Suitability

Industry	Freelancers	Small and mid-sized	Enterprise
Agencies	Not stated	Stated as a fit	Stated as a fit
Architecture & Engineering	Not stated	Not stated	Not stated
Consulting	Not stated	Not stated	Not stated
Media & Creative	Not stated	Not stated	Not stated
Technology	Not stated	Not stated	Not stated

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Strengths

Consolidated smart inbox with collaboration and review management
Analytics with competitor, tag and paid insights on the higher plans
Keyword and location monitoring built in, with message spike alerts on Advanced
AI Assist for posts and replies, plus AI-generated alt text

Limitations

Priced per seat, which adds up for larger teams
The Sprout API, sentiment analysis and message spike alerts are reserved for the Advanced plan

Pricing

Essentials

From $79 / seat / month

Billed annually; $99 / seat / month billed monthly. Covers 5 social profiles with publishing, the inbox, reporting and review management.
Standard

$199 / seat / month

Covers 5 social profiles with the full inbox and reporting.
Professional

$299 / seat / month

Adds unlimited social profiles, message tagging, and competitor, tag and paid insights.
Advanced

$399 / seat / month

Adds sentiment analysis, message spike alerts, team productivity reports and the Sprout API and helpdesk integrations.
Enterprise

Not stated

Custom pricing with unlimited profiles and advanced capabilities.

Best For

Agencies

Alternatives and Comparisons

FAQ

What plans does Sprout Social offer?: Sprout Social is sold in five plans: Essentials, Standard, Professional, Advanced and Enterprise. Pricing is per seat, starting at $79 per seat per month billed annually. Professional and above move from 5 profiles to unlimited profiles and add tagging, competitor insights and, on Advanced, API access.
Does Sprout Social offer a free trial?: Yes. Sprout Social offers a 30-day free trial with no credit card required.
Does Sprout Social include AI?: Yes. AI Assist enhances posts on Professional and up and replies on Advanced and up, AI generates alt text across plans, and sentiment analysis is available on the higher plans.

What users say

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Last verified: 2026-08-19

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