What plans does Hootsuite offer?

Hootsuite is sold in four plans: Standard, Professional, Advanced and Enterprise. Standard covers 10 social accounts for one user; Professional and Advanced add unlimited accounts, approvals and message routing; and Enterprise adds advanced listening and analytics with custom pricing.

Which social networks does Hootsuite support?

Hootsuite supports Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp and Pinterest, and its listening tools monitor conversations across many more networks and websites.

Does Hootsuite include AI?

Yes. Hootsuite can generate posts and images with AI, and Wisdom acts as an AI teammate that drafts, recommends and analyses.

Hootsuite

Name: Hootsuite
Price: 99 USD

AI features

Generate posts and images with AI, plus Wisdom, an AI teammate that drafts, recommends and analyses

A social media management dashboard for scheduling, engagement, analytics and listening across many networks.

Starting price: From $99 / user / month
Free trial: 14-day free trial, no credit card required
API: Yes, a REST API and an App Directory with more than 100 integrations

Visit Hootsuite

Overview

Hootsuite is a social media management platform that brings scheduling, engagement, analytics and listening into one dashboard. It publishes unlimited posts across networks including Facebook, Instagram, X, LinkedIn, TikTok, YouTube and Pinterest, gathers incoming messages into a single inbox, and reports on brand and competitor performance with the option to forecast social trends up to 90 days ahead. AI features generate posts and images, and Wisdom acts as an AI teammate that drafts, recommends and analyses. The App Directory adds more than 100 integrations, and a REST API is available.

Our take

Hootsuite is the incumbent, and the reason to buy it is breadth plus the certainty that every network and integration is already supported. The reason not to is price: it starts well above the lightweight schedulers, and the entry plan is a single user on ten accounts, so a small team should price the second tier from the start or pick a per-channel tool instead. Listening is the part worth checking against your own needs, because the serious version of it sits on the top plan. For a large organisation that needs governance and approvals, that cost is the point rather than the problem.

Key Facts

Category	Social Media Management
Starting price	From $99 / user / month Standard plan, billed annually, per user, covering 10 social accounts. Professional, Advanced and Enterprise add unlimited accounts, approvals and listening.
Free trial	14-day free trial, no credit card required
API	Yes, a REST API and an App Directory with more than 100 integrations
Hosting	Cloud (SaaS)

Screenshots

Placeholders. They are replaced as soon as the vendor sends material, and both open the same short form.

Features

Networks covered: Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp and Pinterest
Scheduling and calendar: Yes, schedule unlimited posts, with bulk scheduling on paid plans
Engagement inbox: Yes, respond to messages from one inbox, with automated replies and workflows on Professional and up, and message assignment and auto-routing on Advanced and up
Analytics and reporting: Yes, monitor brand and competitors, build custom performance reports, and forecast social trends up to 90 days ahead
Approval and collaboration: Yes, review and approve content and measure team performance on Advanced and up
Social listening: Yes, advanced listening across networks and websites on the Enterprise plan
Integrations and API: Yes, a REST API and an App Directory with more than 100 integrations

Integrations

Canva
Adobe Express
Salesforce
Slack
monday.com
Wrike

Deployment and Support

Deployment: Cloud (SaaS)
Browser-based
Company size: Small and mid-sized
Enterprise

Suitability

Industry	Freelancers	Small and mid-sized	Enterprise
Agencies	Not stated	Stated as a fit	Stated as a fit
Architecture & Engineering	Not stated	Not stated	Not stated
Consulting	Not stated	Not stated	Not stated
Media & Creative	Not stated	Not stated	Not stated
Technology	Not stated	Not stated	Not stated

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Strengths

Covers scheduling, a single engagement inbox, analytics and listening in one dashboard
Unlimited social accounts on the Professional plan and above
AI features to generate posts and images, plus the Wisdom AI teammate
App Directory with more than 100 integrations and a REST API

Limitations

Entry price is higher than lightweight schedulers, and the Standard plan is limited to 10 accounts for one user
Advanced listening is reserved for the Enterprise plan

Pricing

Standard

From $99 / user / month

Billed annually, per user. Covers 10 social accounts with unlimited scheduling and one inbox.
Professional

$199 / user / month

Billed annually. Adds unlimited accounts and automated inbox replies and workflows.
Advanced

$399 / user / month

Billed annually. Adds approval workflows, message assignment and auto-routing, and team performance reporting.
Enterprise

Not stated

Custom pricing. Adds advanced listening and advanced analytics.

Best For

Agencies

Alternatives and Comparisons

FAQ

What plans does Hootsuite offer?: Hootsuite is sold in four plans: Standard, Professional, Advanced and Enterprise. Standard covers 10 social accounts for one user; Professional and Advanced add unlimited accounts, approvals and message routing; and Enterprise adds advanced listening and analytics with custom pricing.
Which social networks does Hootsuite support?: Hootsuite supports Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp and Pinterest, and its listening tools monitor conversations across many more networks and websites.
Does Hootsuite include AI?: Yes. Hootsuite can generate posts and images with AI, and Wisdom acts as an AI teammate that drafts, recommends and analyses.

What users say

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Last verified: 2026-08-19

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