Planoly

Overview

Planoly is a social media planner built around seeing the content before it goes out. Auto-posting covers Instagram, TikTok, Facebook, YouTube, Threads, X, LinkedIn, Pinterest and Amazon, with push notifications for posting natively where a platform does not allow automatic publishing. The calendar switches between list, grid and gallery views, the grid preview shows how an Instagram feed will look before anything is scheduled, placeholders hold slots for posts that are not written yet, and per-channel previews show each version. Around that sit a media library, saved hashtag groups, an AI caption writer with selectable voices, an AI idea generator for post ideas and keywords, a weekly feed of trends, holidays and trending video formats, and creator-focused stock imagery through a Dupe integration. The second half of the product is the Creator Store: a link-in-bio page that sells digital products, bookings and merch with no transaction fees, keyword-triggered automation that answers Instagram comments and DMs with links and custom buttons, and a CRM with templated automated email flows. Plans run from 14 to 47 US dollars a month on annual billing, sized by social sets and users, with a 14-day trial on every paid plan and a free tier in the mobile app limited to ten uploads a month. An MCP server connects Planoly to Claude or ChatGPT, where posts can be drafted, scheduled, rescheduled and reported on in plain language.

Best for solo creators and small teams who plan an Instagram feed visually and sell through a link-in-bio store.

Planoly earns a place on a shortlist for one specific reason, and it is worth being honest about which: the feed preview matters enormously if an Instagram grid is effectively a portfolio that has to hold together as a whole, and not at all otherwise. Where it does not matter, the scheduling is competent and there are cheaper queues. The second thing to weigh is that half of what is on offer is not scheduling at all, so a creator already selling downloads or bookings gets a storefront, an email CRM and DM automation folded into the same subscription, while someone who only wants a calendar is paying for a shop they will never open. The plan shape sets the ceiling: the published tiers stop at six users and six social sets, with per-user and per-social-set add-ons past that, which points this at solo creators and small teams rather than at a brand rota.

Key Facts

Features

Networks covered

Instagram, TikTok, Facebook, YouTube, Threads, X, LinkedIn, Pinterest and Amazon

Scheduling and calendar

Yes, auto-posting where the platform allows it and push-notification reminders for native posting where it does not, with calendar, list, grid and gallery views, an Instagram grid preview, placeholders for unwritten posts, per-channel content previews and Instagram best-time slots

Engagement inbox

Instagram comment and DM automation set up in the Creator Store: keyword triggers on comments, direct messages or both send automatic replies and DMs carrying links and customisable button text, with performance tracked in real time

Analytics and reporting

Yes, account analytics over any date range, per-post performance and shareable report links, all on paid plans; a dedicated analytics section is listed as coming soon

Approval and collaboration

Seats are included per plan, 1 on Starter, 2 on Growth and 6 on Pro, with additional users at $5 and $3 per month respectively

Social listening

Not a listening suite. The calendar surfaces weekly trends, holidays and trending video formats, and trending TikTok sounds and any public Instagram account can be browsed for inspiration

Integrations and API

MCP server for Claude and ChatGPT covering channels, drafts, scheduling, the media library, analytics and shareable reports; Dupe stock imagery and Canva sit alongside it in the workflow

Integrations

• Dupe
• Canva

Deployment and Support

Deployment

• Cloud (SaaS)
• Browser-based

Onboarding

• Documentation and knowledge base
• Video tutorials

Company size

• Freelancers
• Small and mid-sized

Suitability

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Pricing

• Starter

  $14

  Per month billed annually, or $16 billed monthly. Best for solo creators: 1 social set, 1 user, unlimited uploads, free link in bio, selling digital products and merch, and Instagram DM automation.

• Growth

  $24

  Per month billed annually, or $28 billed monthly. Best for small teams: 2 social sets and 2 users, with additional social sets at $10 and additional users at $5 per month.

• Pro

  $47

  Per month billed annually, or $55 billed monthly. Best for agencies: 6 social sets and 6 users, with additional social sets at $8 and additional users at $3 per month.

Best For

• Agencies
• Media & Creative

Alternatives and Comparisons

FAQ

Does Planoly offer a free trial?

Yes. All paid plans include a 14-day free trial.

Is there a free plan?

Yes. The free plan is available on the Planoly mobile app and includes 10 uploads per month.

What does the MCP connection do?

Connecting Planoly to Claude or ChatGPT lets posts be created, scheduled, rescheduled and unscheduled in plain language, and channels, the media library, account and per-post analytics and shareable reports to be pulled into the chat. The media library, analytics and shareable reports require a paid Planoly plan, and adding a custom connector requires a paid plan on Claude or ChatGPT.

Can users or social sets be added to the Starter plan?

No. Starter includes one user and one social set; adding either means upgrading to the Growth or Pro plan.

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