Best for
Best for applicants and practitioners who want to search the Australian trade mark register themselves before filing with IP Australia.
Trademark Search & Monitoring Comparison
Australian Trade Mark Search vs. WIPO Global Brand Database
At a glance
At a glance
Best for
Best for founders, brand owners and practitioners who want a free first search across international and national trademark collections before filing or commissioning a clearance search.
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Australian Trade Mark Search | WIPO Global Brand Database |
|---|---|---|
| Starting price | Not stated | Free WIPO's terms of use describe the database as a free-of-charge public service. A WIPO account is also free and adds saved searches and record sets. |
| Output | Lists of matching trade marks with full record details, an Excel export of up to 2,000 results, print-friendly pages and PDF reports | Not stated |
| API | Australian Trade Mark Search API with a quick search and a lookup by trade mark number, using OAuth 2.0 client credentials | The terms of use forbid automated queries, scraping and bulk downloading; the Madrid collection is available on request for a fee |
| Languages | Not stated | Information pages in Arabic, Chinese, English, French, Russian and Spanish |
| Hosting | Web app at search.ipaustralia.gov.au | Web app at branddb.wipo.int |
| Made in | Australia | Not stated |
| Registers and countries covered | Registered and pending Australian trade marks, including trade marks registered with the International Bureau designating Australia, which are found by their international registration number | International trademarks under the Madrid System, appellations of origin and geographical indications under the Lisbon System, emblems under Article 6ter, WHO international nonproprietary names, and trademarks from participating national and regional offices, with a coverage list on the database site. The Madrid collection is updated daily, EUIPO data is retrieved daily, and other national collections update as often as each office sends its data; Peru and Paraguay were added in 2026. |
| Word, phonetic and image search | Word searches with exact, prefix, suffix, part, stem, fuzzy and phonetic options, phrases with AND, OR, NOT, quotes and wildcards, image search by visual similarity from an uploaded PNG, JPG, GIF, BMP or SVG up to 8 MB, advanced image search with standard image constituent terms, and searches by number or range, owner, party, address for service, goods and services text, status, dates, type and flags such as non-use | Search by keywords, names, numbers, goods and services and image similarity, or a combination of them. Logo search takes an uploaded JPG, PNG or WebP image with a choice of search strategy, and the separate Vienna Classification Assistant suggests Vienna codes for figurative elements. |
| Goods, services and Nice classes | Searches across the 45 classes, with associated classes included by default; choosing Single limits the search to the classes entered | Search by goods and services, plus the separate Global G&S Terms Explorer, which helps choose goods and services terms and their Nice classification in different languages |
| Clearance and conflict screening | A search of the register and not a clearance opinion: IP Australia says a trade marks attorney or lawyer can undertake comprehensive searches for prior registered or unregistered trade marks, and offers a separate free app, TM Checker, for feedback on the likely success of an application | Results are a search, not a screening: the terms of use state that a result does not imply any legal opinion on likelihood of confusion, the FAQ states that WIPO is not mandated to conduct searches for third parties, and WIPO suggests also searching national and regional registers and consulting a trademark attorney |
| Watch and alerts | Saved searches in My Searches and in search spaces do not refresh on their own: IP Australia states their results only update when the searches are rerun, with a Rerun all searches button; search spaces are kept for 100 days after last access | Saved searches and record sets with a free WIPO account; the FAQ states that a saved search shows new matching records when you log in again |
| Reports and exports | Result sets of up to 2,000 export as a Microsoft Excel document, results print as a plain print-friendly page, and the advanced view generates PDF reports; searches run in the advanced view are kept in a My Searches list | Reports built from selected records, up to 180 records per report, which is also the download limit; results display as a list, grid or gallery |
| Integrations and API | Australian Trade Mark Search API with a quick search endpoint returning matching trade mark numbers, filterable by type, status and update date, and an endpoint returning the publicly available details of one trade mark; access is requested through the IP Australia developer portal and uses OAuth 2.0 client credentials | The terms of use forbid automated queries, web scraping and bulk downloading, and the FAQ states the database is not for sale. WIPO offers the full collection of Madrid System international marks on request and for a fee. |
| Deployment | Browser-based | Browser-based |
| Onboarding | Documentation and knowledge base | more entries Documentation and knowledge base, Live online demos and webinars |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Hosting Australian Trade Mark Search Web app at search.ipaustralia.gov.au WIPO Global Brand Database Web app at branddb.wipo.int
- API Australian Trade Mark Search Australian Trade Mark Search API with a quick search and a lookup by trade mark number, using OAuth 2.0 client credentials WIPO Global Brand Database The terms of use forbid automated queries, scraping and bulk downloading; the Madrid collection is available on request for a fee
- Registers and countries covered Australian Trade Mark Search Registered and pending Australian trade marks, including trade marks registered with the International Bureau designating Australia, which are found by their international registration number WIPO Global Brand Database International trademarks under the Madrid System, appellations of origin and geographical indications under the Lisbon System, emblems under Article 6ter, WHO international nonproprietary names, and trademarks from participating national and regional offices, with a coverage list on the database site. The Madrid collection is updated daily, EUIPO data is retrieved daily, and other national collections update as often as each office sends its data; Peru and Paraguay were added in 2026.
- Word, phonetic and image search Australian Trade Mark Search Word searches with exact, prefix, suffix, part, stem, fuzzy and phonetic options, phrases with AND, OR, NOT, quotes and wildcards, image search by visual similarity from an uploaded PNG, JPG, GIF, BMP or SVG up to 8 MB, advanced image search with standard image constituent terms, and searches by number or range, owner, party, address for service, goods and services text, status, dates, type and flags such as non-use WIPO Global Brand Database Search by keywords, names, numbers, goods and services and image similarity, or a combination of them. Logo search takes an uploaded JPG, PNG or WebP image with a choice of search strategy, and the separate Vienna Classification Assistant suggests Vienna codes for figurative elements.
- Goods, services and Nice classes Australian Trade Mark Search Searches across the 45 classes, with associated classes included by default; choosing Single limits the search to the classes entered WIPO Global Brand Database Search by goods and services, plus the separate Global G&S Terms Explorer, which helps choose goods and services terms and their Nice classification in different languages
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Australian Trade Mark Search
Strengths
- From IP Australia, the office that examines Australian applications
- Phonetic, fuzzy and stem word searches for spelling and sound variants
- Image search by visual similarity from an uploaded logo
- Excel export of up to 2,000 results and a documented search API
Limitations
- Covers the Australian register only; other countries need other databases
- The official pages describe no watch or email alerts for new filings
- The image search does not read words inside an image, so they have to be typed separately
WIPO Global Brand Database
Strengths
- Free of charge, with a free account for saved searches
- Madrid, Lisbon, 6ter, INN and participating national collections in one search
- Logo search from an uploaded JPG, PNG or WebP image
- The FAQ states that uploaded logo images are not kept once the analysis is complete
Limitations
- Reports and downloads are capped at 180 records
- National collections are only as current as each office's last data delivery
- The terms of use forbid automated queries and bulk downloads, and the database is not for sale
- No conflict assessment; WIPO points to national registers and trademark attorneys for that
Plans
Pricing
Australian Trade Mark Search
Price on Request
Visit siteWIPO Global Brand Database
- Free Free Public service of WIPO; a free WIPO account adds saved searches and record sets.
What users say
Review Scores · opens after launch
Australian Trade Mark Search
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
WIPO Global Brand Database
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Australian Trade Mark Search https://ipaustralia.gov.au/trade-marks/search-existing-trade-marks · checked against the official source on 2026-11-08
WIPO Global Brand Database https://www.wipo.int/en/web/global-brand-database · checked against the official source on 2026-11-07
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.