Best for
Best for Etsy sellers who want keyword data and listing audits for one or more shops at a low monthly price.
E-commerce Seller Tools Comparison
eRank vs. Helium 10
At a glance
At a glance
Best for
Best for Amazon sellers and brands that want research, listings, ads and operations in one subscription, with Walmart and TikTok Shop alongside.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | eRank | Helium 10 |
|---|---|---|
| Starting price | Free Paid plans from $5.99 per month, or $65.99 billed annually. | From $99 / month, billed yearly Platinum is $129 a month billed monthly. Enterprise starts at $1,499 a month, billed annually. |
| Free trial | No trial; an ongoing free plan instead | A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there |
| API | Not stated | Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month |
| Hosting | Cloud: a web app and a Chrome extension | Cloud: a web app and a Chrome extension |
| Product research | Trend Buzz on what shoppers search for on Etsy, Amazon, eBay and other marketplaces, monthly Etsy trend reports by category, and the Top 100 listings for any keyword with estimated sales and average price | Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos |
| Marketplace keyword research | Keyword tool with search volume, clicks, click-through rate, competition and 15 months of search history, keyword ideas, keyword lists and side-by-side comparison of up to four keywords | Keyword discovery by reverse ASIN lookup or seed phrase, keyword rank tracking over time and monthly sales attributed to each keyword; Diamond adds long-term keyword trend analysis for seasonality |
| Listing optimisation | Listing audits against Etsy's guidelines, the AI Listing Helper for titles, tags and descriptions, tag reports, a rank checker and daily snapshots of listing changes | AI-enhanced listing builder, an Amazon keyword processor and a listing analyzer for competitor listings, 50 uses a month on Platinum and 150 on Diamond; a converter turns Amazon listings into TikTok Shop listings |
| Competitor tracking | Estimated daily sales for tracked Etsy shops, shop reports, competitor listings and tags, and a ranking of Etsy's top sellers by sales | Market Tracker for competitor intelligence, 3 markets on Platinum and 5 on Diamond, plus advanced brand analytics and a Market Tracker 360 add-on from $650 a month |
| Fee and profit calculation | A Profit Calculator for all members: from the shop's country, price, shipping, tax, discount and the seller's labour, material, shipping, renewal and Etsy Ads and Offsite Ads costs, it estimates Etsy's listing, transaction, payment processing and regulatory fees, total cost, profit and margin; an Ad Performance Calculator sits beside it | Profit tracker, limited profit reporting on Platinum and profit and loss reporting on Diamond, and a TikTok Shop profitability calculator for Amazon products |
| Marketplaces covered | Etsy for shop connections and competitor tracking; the Chrome extension adds keyword and competitor research on Amazon and keyword trend data on Printify, Shopify, eBay and Teachers Pay Teachers | Amazon, Walmart and TikTok Shop; the vendor states support for 24+ marketplaces |
| Integrations and API | Etsy shop connection through the Etsy API, up to 100 shops on Expert, and a Chrome extension | Helium 10 MCP on Diamond for up to 1,000 calls or as an add-on from $50 a month, and Amazon Seller Central connections, 2 accounts on Platinum and 10 on Diamond |
| AI features | Yes | Yes |
| MCP-ready | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Community forum | Email helpdesk |
| Onboarding | Documentation and knowledge base, Video tutorials | Live online demos and webinars, Guided onboarding |
| Company size | Not stated | Small and mid-sized, Enterprise |
| Integrations | Etsy, Chrome extension | more entries Amazon Seller Central, Walmart, TikTok Shop, Chrome extension |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price eRank Free Helium 10 From $99 / month, billed yearly
- Free trial eRank No trial; an ongoing free plan instead Helium 10 A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there
- Support eRank Email helpdesk, Community forum Helium 10 Email helpdesk
- MCP-ready eRank No Helium 10 Yes
- Product research eRank Trend Buzz on what shoppers search for on Etsy, Amazon, eBay and other marketplaces, monthly Etsy trend reports by category, and the Top 100 listings for any keyword with estimated sales and average price Helium 10 Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
eRank
Strengths
- Free plan with no time limit and no card needed
- Paid plans start at $5.99 a month, or $65.99 billed annually
- Keyword data comes with 15 months of search history
- Expert connects up to 100 Etsy shops in one account
Limitations
- Free plan is limited to 5 keyword lookups and 5 listing audits a day
- Competitor sales are estimates
- Shop connections and competitor tracking cover Etsy only
- The site names no public API
Helium 10
Strengths
- Chrome Extension covers Amazon, Walmart and TikTok Shop on Platinum and above
- Yearly billing lowers Platinum from $129 to $99 a month
- Diamond includes the Helium 10 MCP for up to 1,000 calls
- Diamond allows up to 5 additional users and 10 Seller Central accounts
Limitations
- Diamond charges a 2% management fee on ad spend run through Helium 10 Ads
- Platinum tracks 20 ASINs and 3 markets in Market Tracker
- Helium 10 Ads and the Helium AI agent are Diamond features
- Enterprise starts at $1,499 a month, billed annually
Plans
Pricing
eRank
- Free $0 No time limit. 5 keyword lookups and 5 listing audits per day, 1 shop with 50 listings.
- Basic $5.99 / month Or $65.99 billed annually. 100 keyword lookups per day, up to 5 shops.
- Pro $9.99 / month Or $94.99 billed annually. 200 keyword lookups per day, up to 10 shops.
- Expert $29.99 / month Or $269.99 billed annually. 500 keyword lookups per day, up to 100 shops.
Helium 10
- Platinum $129 / month billed monthly, or $99 / month billed yearly For $0 to $100K in yearly sales. Product and keyword research, basic performance tracking, limited profit reporting, 1 additional user, 2 Seller Central accounts.
- Diamond $359 / month billed monthly, or $279 / month billed yearly For $100K to $10M in yearly sales. Adds the Helium AI agent, the Helium 10 MCP, Helium 10 Ads with a 2% fee on managed spend, inventory management for 500 SKUs (40 on Platinum) and profit and loss reporting; up to 5 additional users.
- Enterprise From $1,499 / month Starting price, billed annually. Custom plan beyond $10M in yearly sales, for 10+ users and 15+ seller accounts, with a dedicated customer success manager.
What users say
Review Scores · opens after launch
eRank
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Helium 10
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
eRank https://erank.com/ · checked against the official source on 2026-11-10
Helium 10 https://www.helium10.com/ · checked against the official source on 2026-11-10
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.