Helium 10

Amazon seller suite for product and keyword research, listings, ads and profit tracking, reaching Walmart and TikTok Shop too.

AI features

An AI listing builder tied to keyword research, and on Diamond the Helium AI agent for keyword, listing, ads and operations questions.

MCP-ready

Starting price: From $99 / month, billed yearly
Free trial: A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there
API: Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month

Visit Helium 10

Overview

Helium 10 is a web platform and Chrome extension for sellers and brands on Amazon, with research and listing tools that also reach Walmart and TikTok Shop. Its plans are sized by a seller's yearly sales: Platinum up to $100K, Diamond up to $10M, and a custom Enterprise plan above that. Paid plans are billed monthly or yearly in US dollars.

Our take

Pick Helium 10 if Amazon is your main channel and you would rather run research, listings, advertising and stock from one account than stitch several single-purpose tools together. If you sell mainly on Etsy, or are still deciding whether to start at all, it is more platform than the job needs and a lighter keyword tool is the closer fit; the Diamond tier pays off only once ads and inventory are part of your weekly work.

Key Facts

Category	E-commerce Seller Tools
Starting price	From $99 / month, billed yearly Platinum is $129 a month billed monthly. Enterprise starts at $1,499 a month, billed annually.
Free trial	A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there
API	Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month
Hosting	Cloud: a web app and a Chrome extension

Features

Product research: Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos
Marketplace keyword research: Keyword discovery by reverse ASIN lookup or seed phrase, keyword rank tracking over time and monthly sales attributed to each keyword; Diamond adds long-term keyword trend analysis for seasonality
Listing optimisation: AI-enhanced listing builder, an Amazon keyword processor and a listing analyzer for competitor listings, 50 uses a month on Platinum and 150 on Diamond; a converter turns Amazon listings into TikTok Shop listings
Competitor tracking: Market Tracker for competitor intelligence, 3 markets on Platinum and 5 on Diamond, plus advanced brand analytics and a Market Tracker 360 add-on from $650 a month
Fee and profit calculation: Profit tracker, limited profit reporting on Platinum and profit and loss reporting on Diamond, and a TikTok Shop profitability calculator for Amazon products
Marketplaces covered: Amazon, Walmart and TikTok Shop; the vendor states support for 24+ marketplaces
Integrations and API: Helium 10 MCP on Diamond for up to 1,000 calls or as an add-on from $50 a month, and Amazon Seller Central connections, 2 accounts on Platinum and 10 on Diamond

Integrations

Amazon Seller Central
Walmart
TikTok Shop
Chrome extension

Deployment and Support

Deployment: Cloud (SaaS)
Browser-based
Support: Email helpdesk
Onboarding: Live online demos and webinars
Guided onboarding
Company size: Small and mid-sized
Enterprise

Pros and Cons

Strengths

Chrome Extension covers Amazon, Walmart and TikTok Shop on Platinum and above
Yearly billing lowers Platinum from $129 to $99 a month
Diamond includes the Helium 10 MCP for up to 1,000 calls
Diamond allows up to 5 additional users and 10 Seller Central accounts

Limitations

Diamond charges a 2% management fee on ad spend run through Helium 10 Ads
Platinum tracks 20 ASINs and 3 markets in Market Tracker
Helium 10 Ads and the Helium AI agent are Diamond features
Enterprise starts at $1,499 a month, billed annually

Pricing

Platinum

$129 / month billed monthly, or $99 / month billed yearly

For $0 to $100K in yearly sales. Product and keyword research, basic performance tracking, limited profit reporting, 1 additional user, 2 Seller Central accounts.
Diamond

$359 / month billed monthly, or $279 / month billed yearly

For $100K to $10M in yearly sales. Adds the Helium AI agent, the Helium 10 MCP, Helium 10 Ads with a 2% fee on managed spend, inventory management for 500 SKUs (40 on Platinum) and profit and loss reporting; up to 5 additional users.
Enterprise

From $1,499 / month

Starting price, billed annually. Custom plan beyond $10M in yearly sales, for 10+ users and 15+ seller accounts, with a dedicated customer success manager.

Switching

What it takes to leave Helium 10, and what you can bring with you if you move to it.

Yes
Partly
No
Not stated

Leaving Helium 10

Data export: Not stated
API access: Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month
Cancellation: Monthly plans, in Plans & Billing No long-term commitment on monthly plans; cancel in the Plans & Billing section of the account or by email to support. Subscriptions renew automatically unless cancelled before the next renewal. Source
Data after cancelling: Not stated
Self-hosting: No Cloud: a web app and a Chrome extension

Moving to Helium 10

Imports from: Not stated
Migration help: Not stated

From the vendor's documentation, terms and help pages, last verified 2026-11-10. How we check

Thinking of switching? See tools that cover the same jobs, side by side.

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Alternatives and Comparisons

Last verified: 2026-11-10

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