Best for
Best for Amazon sellers and brands that want research, listings, ads and operations in one subscription, with Walmart and TikTok Shop alongside.
- Small and mid-sized
- Enterprise
E-commerce Seller Tools Comparison
Helium 10 vs. Jungle Scout
At a glance
At a glance
Best for
Best for people starting or growing an Amazon business who want sales estimates, keyword data and a supplier database before buying stock.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Helium 10 | Jungle Scout |
|---|---|---|
| Starting price | From $99 / month, billed yearly Platinum is $129 a month billed monthly. Enterprise starts at $1,499 a month, billed annually. | lower value From $29 / month, billed annually Starter is $348 billed annually, or $49 billed monthly. |
| Free trial | A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there | No free trial; a 7-day money-back guarantee on standard Catalyst plans |
| API | Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month | Jungle Scout API, with 100 trial requests on Growth Accelerator and Brand Owner |
| Hosting | Cloud: a web app and a Chrome extension | Cloud: a web app and a browser extension for Chrome and Firefox |
| Product research | Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos | Product Database and Opportunity Finder (100 searches a month on Starter, included on the upper plans), a Sales Estimator, a Product Tracker for 50, 150 or 2,000 products, the browser extension on Amazon search pages, and a Supplier Database from Growth Accelerator |
| Marketplace keyword research | Keyword discovery by reverse ASIN lookup or seed phrase, keyword rank tracking over time and monthly sales attributed to each keyword; Diamond adds long-term keyword trend analysis for seasonality | Keyword Scout with 50 searches a month on Starter and 250 on Growth Accelerator, historical keyword data from 1 month to 2 years, 30- and 90-day search trends, and sponsored PPC data from Growth Accelerator |
| Listing optimisation | AI-enhanced listing builder, an Amazon keyword processor and a listing analyzer for competitor listings, 50 uses a month on Platinum and 150 on Diamond; a converter turns Amazon listings into TikTok Shop listings | Listing Analyzer with 50 uses a month on Growth Accelerator and 300 on Brand Owner, a Listing Builder, and AI Assist for refining listings |
| Competitor tracking | Market Tracker for competitor intelligence, 3 markets on Platinum and 5 on Diamond, plus advanced brand analytics and a Market Tracker 360 add-on from $650 a month | Rank Tracker for 500 keywords on Growth Accelerator and 5,000 on Brand Owner; Brand Owner adds Competitive Intelligence with benchmarking, market analysis, listing and review analysis and 5 segments, more at $99 a month per 5 segments |
| Fee and profit calculation | Profit tracker, limited profit reporting on Platinum and profit and loss reporting on Diamond, and a TikTok Shop profitability calculator for Amazon products | Sales Analytics from Growth Accelerator; the product page names ROI and net margin, and advertising profitability at company, ASIN and campaign level |
| Marketplaces covered | Amazon, Walmart and TikTok Shop; the vendor states support for 24+ marketplaces | Catalyst: Amazon in the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy and Spain, partly in nine more, with some features limited to the US; Cobalt covers 19 Amazon marketplaces |
| Integrations and API | Helium 10 MCP on Diamond for up to 1,000 calls or as an add-on from $50 a month, and Amazon Seller Central connections, 2 accounts on Platinum and 10 on Diamond | Jungle Scout API with 100 trial requests on Growth Accelerator and Brand Owner, a separate SMB API, and Jungle Scout MCP for connecting AI tools to its Amazon data, offered through a demo |
| AI features | Yes | Yes |
| MCP-ready | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk | Email helpdesk |
| Onboarding | Live online demos and webinars, Guided onboarding | Documentation and knowledge base, Guided onboarding |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Amazon Seller Central, Walmart, TikTok Shop, Chrome extension | Amazon Seller Central, Chrome extension, Firefox extension |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Helium 10 From $99 / month, billed yearly Jungle Scout From $29 / month, billed annually
- Free trial Helium 10 A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there Jungle Scout No free trial; a 7-day money-back guarantee on standard Catalyst plans
- Hosting Helium 10 Cloud: a web app and a Chrome extension Jungle Scout Cloud: a web app and a browser extension for Chrome and Firefox
- API Helium 10 Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month Jungle Scout Jungle Scout API, with 100 trial requests on Growth Accelerator and Brand Owner
- Product research Helium 10 Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos Jungle Scout Product Database and Opportunity Finder (100 searches a month on Starter, included on the upper plans), a Sales Estimator, a Product Tracker for 50, 150 or 2,000 products, the browser extension on Amazon search pages, and a Supplier Database from Growth Accelerator
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Helium 10
Strengths
- Chrome Extension covers Amazon, Walmart and TikTok Shop on Platinum and above
- Yearly billing lowers Platinum from $129 to $99 a month
- Diamond includes the Helium 10 MCP for up to 1,000 calls
- Diamond allows up to 5 additional users and 10 Seller Central accounts
Limitations
- Diamond charges a 2% management fee on ad spend run through Helium 10 Ads
- Platinum tracks 20 ASINs and 3 markets in Market Tracker
- Helium 10 Ads and the Helium AI agent are Diamond features
- Enterprise starts at $1,499 a month, billed annually
Jungle Scout
Strengths
- Starter costs $29 a month on annual billing
- Supplier Database from Growth Accelerator up
- Extra seats at $49 a month or $459 a year on Growth Accelerator and Brand Owner
- 7-day money-back guarantee on standard Catalyst plans
Limitations
- No free trial
- Starter is limited to 1 user and has no rank tracker or listing analyzer
- Some Catalyst features are limited to the US marketplace
- Cobalt pricing is not published
Plans
Pricing
Helium 10
- Platinum $129 / month billed monthly, or $99 / month billed yearly For $0 to $100K in yearly sales. Product and keyword research, basic performance tracking, limited profit reporting, 1 additional user, 2 Seller Central accounts.
- Diamond $359 / month billed monthly, or $279 / month billed yearly For $100K to $10M in yearly sales. Adds the Helium AI agent, the Helium 10 MCP, Helium 10 Ads with a 2% fee on managed spend, inventory management for 500 SKUs (40 on Platinum) and profit and loss reporting; up to 5 additional users.
- Enterprise From $1,499 / month Starting price, billed annually. Custom plan beyond $10M in yearly sales, for 10+ users and 15+ seller accounts, with a dedicated customer success manager.
Jungle Scout
- Starter $49 / month billed monthly, or $348 billed annually 1 user. Product and keyword research with monthly search limits, Product Tracker for 50 products.
- Growth Accelerator $79 / month billed monthly, or $588 billed annually 1 user included, extra seats $49 a month or $459 a year. Adds the Supplier Database, Rank Tracker, Listing Analyzer, review automation and Sales Analytics.
- Brand Owner + CI $149 / month billed monthly, or $1,548 billed annually Extra seats $49 a month or $459 a year. Adds Competitive Intelligence with 5 segments, priority onboarding and priority support.
- Cobalt Not stated Enterprise platform for brands with over $1M in annual revenue, charged per user; pricing through a demo.
What users say
Review Scores · opens after launch
Helium 10
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Jungle Scout
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Helium 10 https://www.helium10.com/ · checked against the official source on 2026-11-10
Jungle Scout https://www.junglescout.com/ · checked against the official source on 2026-11-10
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.