Best for
Best for Amazon sellers and brands that want research, listings, ads and operations in one subscription, with Walmart and TikTok Shop alongside.
- Small and mid-sized
- Enterprise
E-commerce Seller Tools Comparison
Helium 10 vs. Sale Samurai
At a glance
At a glance
Best for
Best for Etsy sellers who want keyword data in the browser and want to test listing variants on real traffic.
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Helium 10 | Sale Samurai |
|---|---|---|
| Starting price | From $99 / month, billed yearly Platinum is $129 a month billed monthly. Enterprise starts at $1,499 a month, billed annually. | Free The paid plan is $19.99 per month, or billed as $199.90 yearly. |
| Free trial | A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there | 3-day free trial, no credit card required |
| API | Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month | Not stated |
| Hosting | Cloud: a web app and a Chrome extension | Cloud: a web app and a browser extension |
| Product research | Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos | Search volume, trends and sales data to check demand and competition for a product idea before launching it |
| Marketplace keyword research | Keyword discovery by reverse ASIN lookup or seed phrase, keyword rank tracking over time and monthly sales attributed to each keyword; Diamond adds long-term keyword trend analysis for seasonality | Keyword research with monthly Etsy search volume, competition and long-tail keywords sorted by opportunity |
| Listing optimisation | AI-enhanced listing builder, an Amazon keyword processor and a listing analyzer for competitor listings, 50 uses a month on Platinum and 150 on Diamond; a converter turns Amazon listings into TikTok Shop listings | Listing Creator for titles, descriptions and all 13 tags, and an A/B Listing Tester for titles, photos and prices on live Etsy traffic |
| Competitor tracking | Market Tracker for competitor intelligence, 3 markets on Platinum and 5 on Diamond, plus advanced brand analytics and a Market Tracker 360 add-on from $650 a month | Competition Tracker for any shop's listings, tags, prices and estimated sales over time |
| Fee and profit calculation | Profit tracker, limited profit reporting on Platinum and profit and loss reporting on Diamond, and a TikTok Shop profitability calculator for Amazon products | A Calculator tool in the member area that works out costs and shows how margins change when the price changes |
| Marketplaces covered | Amazon, Walmart and TikTok Shop; the vendor states support for 24+ marketplaces | Etsy |
| Integrations and API | Helium 10 MCP on Diamond for up to 1,000 calls or as an add-on from $50 a month, and Amazon Seller Central connections, 2 accounts on Platinum and 10 on Diamond | A free browser extension for Chrome, Edge and Brave |
| AI features | stated Yes | No |
| MCP-ready | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk | Email helpdesk |
| Onboarding | Live online demos and webinars, Guided onboarding | Documentation and knowledge base, Video tutorials |
| Company size | Small and mid-sized, Enterprise | Not stated |
| Integrations | more entries Amazon Seller Central, Walmart, TikTok Shop, Chrome extension | Etsy, Chrome extension |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Helium 10 From $99 / month, billed yearly Sale Samurai Free
- Free trial Helium 10 A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there Sale Samurai 3-day free trial, no credit card required
- Hosting Helium 10 Cloud: a web app and a Chrome extension Sale Samurai Cloud: a web app and a browser extension
- AI features Helium 10 Yes Sale Samurai No
- MCP-ready Helium 10 Yes Sale Samurai No
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Helium 10
Strengths
- Chrome Extension covers Amazon, Walmart and TikTok Shop on Platinum and above
- Yearly billing lowers Platinum from $129 to $99 a month
- Diamond includes the Helium 10 MCP for up to 1,000 calls
- Diamond allows up to 5 additional users and 10 Seller Central accounts
Limitations
- Diamond charges a 2% management fee on ad spend run through Helium 10 Ads
- Platinum tracks 20 ASINs and 3 markets in Market Tracker
- Helium 10 Ads and the Helium AI agent are Diamond features
- Enterprise starts at $1,499 a month, billed annually
Sale Samurai
Strengths
- Freemium plan with no payment method required
- 3-day free trial of the paid features
- A/B tests for titles, photos and prices run on live Etsy traffic
- The extension works in Chrome, Edge and Brave
Limitations
- Freemium allows 20 keyword searches and 10 listing analyses a month
- Competitor sales are estimates
- Etsy is the only marketplace named
- A monthly plan has to be cancelled at least 24 hours before the next due date
Plans
Pricing
Helium 10
- Platinum $129 / month billed monthly, or $99 / month billed yearly For $0 to $100K in yearly sales. Product and keyword research, basic performance tracking, limited profit reporting, 1 additional user, 2 Seller Central accounts.
- Diamond $359 / month billed monthly, or $279 / month billed yearly For $100K to $10M in yearly sales. Adds the Helium AI agent, the Helium 10 MCP, Helium 10 Ads with a 2% fee on managed spend, inventory management for 500 SKUs (40 on Platinum) and profit and loss reporting; up to 5 additional users.
- Enterprise From $1,499 / month Starting price, billed annually. Custom plan beyond $10M in yearly sales, for 10+ users and 15+ seller accounts, with a dedicated customer success manager.
Sale Samurai
- Freemium $0 20 keyword searches and 10 listing analyses per month. No payment method required.
- Monthly $19.99 / month 3-day free trial.
- Yearly $199.90 / year Billed as $199.90 yearly, shown as $16.65 a month. Adds priority support. 3-day free trial.
What users say
Review Scores · opens after launch
Helium 10
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Sale Samurai
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Helium 10 https://www.helium10.com/ · checked against the official source on 2026-11-10
Sale Samurai https://salesamurai.io/ · checked against the official source on 2026-11-10
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.