Best for
Best for Amazon sellers and brands that want research, listings, ads and operations in one subscription, with Walmart and TikTok Shop alongside.
- Small and mid-sized
- Enterprise
E-commerce Seller Tools Comparison
Helium 10 vs. SmartScout
At a glance
At a glance
Best for
Best for Amazon brands, sellers and agencies that research markets at the level of brands, sellers and subcategories.
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Helium 10 | SmartScout |
|---|---|---|
| Starting price | From $99 / month, billed yearly Platinum is $129 a month billed monthly. Enterprise starts at $1,499 a month, billed annually. | lower value From $29 / month, billed yearly Basic is $49 a month billed monthly. Enterprise is priced on request. |
| Free trial | A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there | 7-day money-back guarantee on paid plans, once per customer within the first seven days of the account |
| API | Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month | API, data lake and seller exports as add-ons through sales; an MCP server with 1,000 monthly credits on Business and full access on Enterprise |
| Hosting | Cloud: a web app and a Chrome extension | Cloud: a web app and a Chrome extension |
| Product research | Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos | Product, brand, seller and subcategory databases (30,000,000+ active products, 500,000+ brands, 2,000,000+ sellers and 40,000+ subcategories, unlocked by plan), a subcategory niche finder, a sales estimator and a Chrome extension; TikTok Shop product, creator and content research |
| Marketplace keyword research | Keyword discovery by reverse ASIN lookup or seed phrase, keyword rank tracking over time and monthly sales attributed to each keyword; Diamond adds long-term keyword trend analysis for seasonality | Search Terms Explorer for related keywords and demand, Rank Maker for a product's search-term performance, a keyword map and historical search trends; unlimited keyword research and tracking from Essentials |
| Listing optimisation | AI-enhanced listing builder, an Amazon keyword processor and a listing analyzer for competitor listings, 50 uses a month on Platinum and 150 on Diamond; a converter turns Amazon listings into TikTok Shop listings | AI Listing Architect for 1 ASIN a month on Basic, 10 on Essentials, 25 on Business and 60 on Enterprise, with extra ASINs at $3 to $4 each, plus monthly AI Scorecard audits on the same scale |
| Competitor tracking | Market Tracker for competitor intelligence, 3 markets on Platinum and 5 on Diamond, plus advanced brand analytics and a Market Tracker 360 add-on from $650 a month | Relevant products, custom market segments, pricing intelligence, promotions history, share of voice and buy box history; seller and subcategory level data from Business, and Ad Spy as an add-on |
| Fee and profit calculation | Profit tracker, limited profit reporting on Platinum and profit and loss reporting on Diamond, and a TikTok Shop profitability calculator for Amazon products | FBA calculator for profit margins, a sales estimator, and a UPC Scanner that checks uploaded price lists, 5,000 ASINs a month on Basic |
| Marketplaces covered | Amazon, Walmart and TikTok Shop; the vendor states support for 24+ marketplaces | Amazon and TikTok Shop; the vendor's homepage states coverage of 20 Amazon marketplaces |
| Integrations and API | Helium 10 MCP on Diamond for up to 1,000 calls or as an add-on from $50 a month, and Amazon Seller Central connections, 2 accounts on Platinum and 10 on Diamond | API, data lake and seller exports as add-ons through sales, Excel and CSV exports, and an MCP server: snapshot access with 1,000 monthly credits on Business, full access on Enterprise |
| AI features | Yes | Yes |
| MCP-ready | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk | Not stated |
| Onboarding | more entries Live online demos and webinars, Guided onboarding | Documentation and knowledge base |
| Company size | Small and mid-sized, Enterprise | Not stated |
| Integrations | more entries Amazon Seller Central, Walmart, TikTok Shop, Chrome extension | Chrome extension |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Helium 10 From $99 / month, billed yearly SmartScout From $29 / month, billed yearly
- Free trial Helium 10 A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there SmartScout 7-day money-back guarantee on paid plans, once per customer within the first seven days of the account
- API Helium 10 Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month SmartScout API, data lake and seller exports as add-ons through sales; an MCP server with 1,000 monthly credits on Business and full access on Enterprise
- Product research Helium 10 Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos SmartScout Product, brand, seller and subcategory databases (30,000,000+ active products, 500,000+ brands, 2,000,000+ sellers and 40,000+ subcategories, unlocked by plan), a subcategory niche finder, a sales estimator and a Chrome extension; TikTok Shop product, creator and content research
- Marketplace keyword research Helium 10 Keyword discovery by reverse ASIN lookup or seed phrase, keyword rank tracking over time and monthly sales attributed to each keyword; Diamond adds long-term keyword trend analysis for seasonality SmartScout Search Terms Explorer for related keywords and demand, Rank Maker for a product's search-term performance, a keyword map and historical search trends; unlimited keyword research and tracking from Essentials
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Helium 10
Strengths
- Chrome Extension covers Amazon, Walmart and TikTok Shop on Platinum and above
- Yearly billing lowers Platinum from $129 to $99 a month
- Diamond includes the Helium 10 MCP for up to 1,000 calls
- Diamond allows up to 5 additional users and 10 Seller Central accounts
Limitations
- Diamond charges a 2% management fee on ad spend run through Helium 10 Ads
- Platinum tracks 20 ASINs and 3 markets in Market Tracker
- Helium 10 Ads and the Helium AI agent are Diamond features
- Enterprise starts at $1,499 a month, billed annually
SmartScout
Strengths
- Yearly billing lowers Basic from $49 to $29 a month
- Brand, seller and subcategory databases for category-level research
- TikTok Shop research on every plan
- Business includes MCP access with 1,000 monthly credits
Limitations
- Each paid plan includes 1 user, with additional users listed at $49 each
- API, data lake and Ad Spy are add-ons priced through sales
- Seller and subcategory data start on Business at $299 a month billed monthly
- The terms of use state a termination takes effect 14 days after notice
Plans
Pricing
Helium 10
- Platinum $129 / month billed monthly, or $99 / month billed yearly For $0 to $100K in yearly sales. Product and keyword research, basic performance tracking, limited profit reporting, 1 additional user, 2 Seller Central accounts.
- Diamond $359 / month billed monthly, or $279 / month billed yearly For $100K to $10M in yearly sales. Adds the Helium AI agent, the Helium 10 MCP, Helium 10 Ads with a 2% fee on managed spend, inventory management for 500 SKUs (40 on Platinum) and profit and loss reporting; up to 5 additional users.
- Enterprise From $1,499 / month Starting price, billed annually. Custom plan beyond $10M in yearly sales, for 10+ users and 15+ seller accounts, with a dedicated customer success manager.
SmartScout
- Basic $49 / month billed monthly, or $29 / month billed yearly Product level data, keyword research, product research, Chrome extension, review automation, price list scanner for 5,000 ASINs a month and a sales estimator. 1 user.
- Essentials $119 / month billed monthly, or $99 / month billed yearly Adds brand and keyword level data, search results data in the extension, unlimited keyword research and tracking, and historical search trends. 1 user.
- Business $299 / month billed monthly, or $239 / month billed yearly Adds seller and subcategory level data, snapshot MCP access with 1,000 monthly credits, sentiment analysis, brand reports and traffic networks. 1 user.
- Enterprise Custom Historical data, seller exports, Ad Spy, share of voice, full MCP access and custom dashboards with alerts; custom number of users.
What users say
Review Scores · opens after launch
Helium 10
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
SmartScout
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Helium 10 https://www.helium10.com/ · checked against the official source on 2026-11-10
SmartScout https://www.smartscout.com/ · checked against the official source on 2026-11-11
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.