Best for
Best for small businesses and creators that want straightforward email newsletters, automation and landing pages with an AI writing assistant.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
AWeber vs. EmailOctopus
At a glance
At a glance
Best for
Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.
- Freelancers
- Small and mid-sized
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | AWeber | EmailOctopus |
|---|---|---|
| Starting price | From $15 / month Lite plan billed monthly; annual billing lowers it to $12.49 / month, and the price scales with the number of subscribers. | lower value From $9 / month Pro plan, billed yearly; the price scales with the number of subscribers. A free Starter plan covers up to 2,500 subscribers and 10,000 emails per month. |
| Free trial | 14-day free trial | Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding |
| API | Yes, an email marketing API and hundreds of integrations | Yes, a public API to manage lists, contacts, campaigns and automations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email newsletters and automated email campaigns, with signup forms and landing pages | Yes, email newsletters and campaigns, with scheduled sending |
| Automation and journeys | Yes, automated email campaigns; 3 automations on Lite and unlimited automations on Plus | Yes, automated sequences that engage subscribers based on triggers |
| Segmentation and personalisation | Yes, subscriber tagging and segmentation | Yes, segmentation using custom fields and tags |
| Templates and editor | Yes, a drag-and-drop builder with templates and a Smart Designer that auto-generates branded templates, plus a Canva integration | Yes, a drag-and-drop editor with auto-generating templates that adapt to your colours |
| Deliverability and testing | Yes, split tests of up to three emails covering subject lines, preview text, content and send times, with the segments and split percentages chosen rather than fixed at 50/50, plus an in-house reputation system that monitors sending signals around the clock and a dedicated deliverability team | Yes, with over a decade of email delivery experience and real-time open and click reporting |
| Ecommerce and CRM data | Yes, sell products and take payments through Stripe, with integrations for Shopify, PayPal and WordPress | Through integrations rather than a built-in sync: an official WordPress plugin for sign-up forms, and Zapier for the rest, with Shopify connected that way |
| Integrations and API | Yes, an email marketing API and hundreds of integrations, including Shopify, PayPal, WordPress and Zapier | Yes, a public API for lists, contacts, campaigns and automations, plus over 1,000 integrations |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Phone, Chat, 24/7, Community forum | Email helpdesk, Chat |
| Onboarding | more entries Documentation and knowledge base, Video tutorials, Guided onboarding | Documentation and knowledge base, Video tutorials |
| Company size | Freelancers, Small and mid-sized | Freelancers, Small and mid-sized |
| Integrations | more entries WordPress, Shopify, WooCommerce, PayPal, Stripe, Zapier, Calendly, Salesforce, HubSpot, Squarespace, Wix, ClickFunnels, Etsy, Zoom, Typeform | Zapier, WordPress, Shopify |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price AWeber From $15 / month EmailOctopus From $9 / month
- Free trial AWeber 14-day free trial EmailOctopus Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding
- Support AWeber Email helpdesk, Phone, Chat, 24/7, Community forum EmailOctopus Email helpdesk, Chat
- AI features AWeber Yes EmailOctopus No
- API AWeber Yes, an email marketing API and hundreds of integrations EmailOctopus Yes, a public API to manage lists, contacts, campaigns and automations
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
AWeber
Strengths
- AI writing assistant and subject line generator help draft copy
- Smart Designer auto-generates branded templates, plus a Canva integration
- Sell products and take payments through Stripe
- Email marketing API and hundreds of integrations
Limitations
- Lite plan limits automations and landing pages to three each
- Pricing scales with the number of subscribers
- No permanent free plan, only a 14-day trial
EmailOctopus
Strengths
- Free plan for up to 2,500 subscribers and 10,000 emails per month
- Low-cost Pro plan from $9 per month
- Automation, tag-based segmentation, and landing pages and forms
- Public API and over 1,000 integrations
Limitations
- The free plan carries EmailOctopus branding
- The lowest Pro price is billed yearly
Plans
Pricing
AWeber
- Lite From $15 / month Up to 3 automations and 3 landing pages, with monthly email sends up to 10x the subscriber count. Billed monthly; $12.49 / month billed annually. Scales with subscribers.
- Plus From $30 / month Adds unlimited automations and landing pages and monthly sends up to 12x the subscriber count. Billed monthly; $19.99 / month billed annually.
- Done For You $20 / month A full email system built by AWeber's experts within 7 days, billed annually plus a $79 setup fee, with 30 days of unlimited edits.
EmailOctopus
- Starter $0 / month Up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding.
- Pro From $9 / month Billed yearly; removes branding and adds custom email design, unlimited landing pages, forms and reports. The price scales with the number of subscribers.
What users say
Review Scores · opens after launch
AWeber
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
EmailOctopus
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
AWeber https://www.aweber.com · checked against the official source on 2026-08-20
EmailOctopus https://emailoctopus.com · checked against the official source on 2026-08-22
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.