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Email Marketing Comparison

Brevo vs. Klaviyo

At a glance

At a glance

Brevo

Best for

Best for teams that want email alongside SMS and WhatsApp on one contact base, with automation and pricing by sending volume rather than list size.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Klaviyo

Best for

Best for ecommerce and B2C teams that want email and SMS driven by a customer data platform with real-time segmentation and deep store data.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Brevo Klaviyo
Starting price From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. Free plan for up to 250 active profiles and 500 email sends a month The free plan also carries $5 of mobile messages and $5 of Composer usage a month, with email support for the first 60 days. Paid plans scale with the number of active profiles and the message volume on top.
Free trial Free plan with up to 300 emails per day and storage for up to 100,000 contacts Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month
API Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations
Hosting Cloud (SaaS) Cloud (SaaS)
Made in France United States
Campaign types Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing Yes, email campaigns with SMS and push from the same customer profiles
Automation and journeys Yes, unlimited multi-step marketing automation workflows Yes, automation flows triggered by customer behaviour and events
Segmentation and personalisation Yes, list segmentation and personalisation, with predictive send-time optimisation Yes, real-time segmentation with predictive analytics on unified customer profiles
Templates and editor Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura Yes, a drag-and-drop email editor with templates
Deliverability and testing Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on Yes, deliverability tools with reporting and revenue attribution
Ecommerce and CRM data Yes, a built-in CRM plus ecommerce data sync for products and orders Yes, a customer data platform with deep ecommerce data and more than 350 integrations including Shopify and WooCommerce
Integrations and API Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs Yes, a REST API with webhooks, SDKs and warehouse syncs
AI features Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk more entries Email helpdesk, Chat, Community forum
Onboarding Not stated Documentation and knowledge base, Live online demos and webinars, Personal consulting
Company size Freelancers, Small and mid-sized, Enterprise Freelancers, Small and mid-sized, Enterprise
Integrations Not stated Shopify, Magento 1.x, Magento 2.x, BigCommerce, WooCommerce, Wix, OpenCart, PrestaShop, Spree, Shift4Shop, Volusion

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price Brevo From $9 / month Klaviyo Free plan for up to 250 active profiles and 500 email sends a month
  • Free trial Brevo Free plan with up to 300 emails per day and storage for up to 100,000 contacts Klaviyo Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month
  • Support Brevo Email helpdesk Klaviyo Email helpdesk, Chat, Community forum
  • Made in Brevo France Klaviyo United States
  • API Brevo Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs Klaviyo Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Brevo

Strengths

  • Email, SMS and WhatsApp on one contact base
  • Unlimited marketing automation workflows
  • Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
  • Unified REST API with webhooks, OAuth 2.0 and SDKs

Limitations

  • The free plan is limited to 300 emails per day
  • Email plan prices scale with monthly sending volume

Klaviyo

Strengths

  • Customer data platform with unified profiles behind email, SMS and push
  • Real-time segmentation with predictive analytics
  • More than 350 integrations including Shopify and WooCommerce
  • Free plan for up to 250 active profiles

Limitations

  • Pricing scales with the number of active profiles
  • The free plan is limited to 500 email sends a month

Plans

Pricing

Brevo

  • Free $0 / month Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
  • Starter From $9 / month No daily sending limit; the price scales with monthly email sending volume.
  • Standard From $18 / month Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
  • Enterprise Not stated Custom sending volumes, advanced security and dedicated support, quoted by sales.
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Klaviyo

  • Free $0 / month Up to 250 active profiles, 500 email sends a month and $5 of mobile messages a month, with email support for the first 60 days.
  • Email Not stated Paid email plan that scales with the number of active profiles, with higher sending allowances.
  • Email and SMS Not stated Adds SMS and mobile messaging on top of the email plan, priced by active profiles and message volume.
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What users say

Review Scores · opens after launch

Brevo

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Klaviyo

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Brevo https://www.brevo.com · checked against the official source on 2026-08-19

Klaviyo https://www.klaviyo.com · checked against the official source on 2026-09-17

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.