Best for
Best for ecommerce and B2C teams that want email and SMS driven by a customer data platform with real-time segmentation and deep store data.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Klaviyo vs. Zoho Campaigns
At a glance
At a glance
Best for
Best for teams already running Zoho who want email, SMS and WhatsApp campaigns synced to the same contact records.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Klaviyo | Zoho Campaigns |
|---|---|---|
| Starting price | Free plan for up to 250 active profiles and 500 email sends a month The free plan also carries $5 of mobile messages and $5 of Composer usage a month, with email support for the first 60 days. Paid plans scale with the number of active profiles and the message volume on top. | Not stated |
| Free trial | Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month | Forever Free plan for up to 2,000 contacts, 6,000 emails a month and 5 users |
| API | Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations | Yes, a developer API with token-based authentication, exchanging data as XML or JSON |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | United States | Not stated |
| Campaign types | Yes, email campaigns with SMS and push from the same customer profiles | Email campaigns and newsletters, plus bulk SMS and WhatsApp campaigns from the same account with their own delivery dashboards |
| Automation and journeys | Yes, automation flows triggered by customer behaviour and events | Yes, behaviour-triggered workflows for onboarding, nurture and abandoned cart; live workflows are editable without disrupting journeys in progress and contacts re-enroll as conditions change. Basic workflows from Standard, abandoned-cart workflows and frequency capping on Professional. |
| Segmentation and personalisation | Yes, real-time segmentation with predictive analytics on unified customer profiles | Yes, basic segmentation on Standard and advanced segmentation on Professional combining several conditions with engagement criteria, plus dynamic content and send-time optimisation on Professional |
| Templates and editor | Yes, a drag-and-drop email editor with templates | Yes, a drag-and-drop template editor with images, text blocks, buttons and social icons; 120+ templates from the Standard plan |
| Deliverability and testing | Yes, deliverability tools with reporting and revenue attribution | Reports cover bounces and unsubscribes with minute-level delivery statistics and deferred-email statuses explaining why a message is queued. A/B testing from the Standard plan, and a dedicated IP as a yearly add-on. |
| Ecommerce and CRM data | Yes, a customer data platform with deep ecommerce data and more than 350 integrations including Shopify and WooCommerce | Yes, Shopify and WooCommerce for purchase activity and abandoned-cart triggers, two-way sync with Zoho CRM, and connectors for Salesforce, HubSpot, SugarCRM, Microsoft Dynamics 365 and Bigin |
| Integrations and API | Yes, a REST API with webhooks, SDKs and warehouse syncs | Yes, a developer API, plus integrations across the Zoho suite (CRM, Books, Desk, Commerce, Survey, Forms, Analytics, Flow), ecommerce and CRM systems, cloud storage and Zapier |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Chat, Community forum | Email helpdesk |
| Onboarding | more entries Documentation and knowledge base, Live online demos and webinars, Personal consulting | Documentation and knowledge base |
| Company size | Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized, Enterprise |
| Integrations | Shopify, Magento 1.x, Magento 2.x, BigCommerce, WooCommerce, Wix, OpenCart, PrestaShop, Spree, Shift4Shop, Volusion | more entries Zoho CRM, Zoho Books, Zoho Desk, Zoho Commerce, Zoho Survey, Zoho Forms, Zoho Analytics, Zoho Flow, Shopify, WooCommerce, Salesforce, HubSpot, SugarCRM, Microsoft Dynamics 365, Bigin, SurveyMonkey, Zapier |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Klaviyo Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month Zoho Campaigns Forever Free plan for up to 2,000 contacts, 6,000 emails a month and 5 users
- Support Klaviyo Email helpdesk, Chat, Community forum Zoho Campaigns Email helpdesk
- API Klaviyo Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations Zoho Campaigns Yes, a developer API with token-based authentication, exchanging data as XML or JSON
- Campaign types Klaviyo Yes, email campaigns with SMS and push from the same customer profiles Zoho Campaigns Email campaigns and newsletters, plus bulk SMS and WhatsApp campaigns from the same account with their own delivery dashboards
- Automation and journeys Klaviyo Yes, automation flows triggered by customer behaviour and events Zoho Campaigns Yes, behaviour-triggered workflows for onboarding, nurture and abandoned cart; live workflows are editable without disrupting journeys in progress and contacts re-enroll as conditions change. Basic workflows from Standard, abandoned-cart workflows and frequency capping on Professional.
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Klaviyo
Strengths
- Customer data platform with unified profiles behind email, SMS and push
- Real-time segmentation with predictive analytics
- More than 350 integrations including Shopify and WooCommerce
- Free plan for up to 250 active profiles
Limitations
- Pricing scales with the number of active profiles
- The free plan is limited to 500 email sends a month
Zoho Campaigns
Strengths
- Forever Free plan for up to 2,000 contacts and 6,000 emails a month with 5 users
- Priced by contact tier rather than per seat, with unlimited emails on the paid plans
- Two-way sync with Zoho CRM plus connectors for Salesforce, HubSpot, SugarCRM and Microsoft Dynamics 365
- Email, SMS and WhatsApp campaigns run from one account
Limitations
- Advanced segmentation, dynamic content, send-time optimisation and abandoned-cart workflows require the Professional plan
- SMS and WhatsApp are credit-based add-ons on top of the plan
- A dedicated IP is a separate yearly purchase
- The free plan is capped at 2,000 contacts and 6,000 emails a month
Plans
Pricing
Klaviyo
- Free $0 / month Up to 250 active profiles, 500 email sends a month and $5 of mobile messages a month, with email support for the first 60 days.
- Email Not stated Paid email plan that scales with the number of active profiles, with higher sending allowances.
- Email and SMS Not stated Adds SMS and mobile messaging on top of the email plan, priced by active profiles and message volume.
Zoho Campaigns
- Forever Free Not stated Up to 2,000 contacts, 6,000 emails a month and 5 users, with templates, list management, 35 app integrations and basic reporting.
- Standard Not stated From 500 contacts up to 100,000, unlimited emails and 10 users. Adds basic segmentation, 120+ templates, A/B testing, attachments, basic workflows, advanced analytics and 40+ app integrations.
- Professional Not stated From 500 contacts up to 500,000, unlimited emails and 20+ users. Adds advanced segmentation, dynamic content, send-time optimisation, abandoned-cart workflows and frequency capping.
What users say
Review Scores · opens after launch
Klaviyo
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Zoho Campaigns
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
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What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
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Where this comes from
Where this comes from
Klaviyo https://www.klaviyo.com · checked against the official source on 2026-09-17
Zoho Campaigns https://www.zoho.com/campaigns/ · checked against the official source on 2026-09-12
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.