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Adobe Campaign

Adobe's cross-channel campaign management platform, run as a managed service and orchestrated through visual workflows.

AI features

Generate Content drafts copy and images for email, SMS, push and landing pages using Microsoft Azure OpenAI and Adobe Firefly; predictive send-time optimization and engagement scoring are available through Adobe Consulting

API
Yes, SOAP web services and JavaScript APIs, plus REST APIs depending on the deployment model; API throughput is rate-limited and can be adjusted by Adobe for Managed Cloud Services customers
Hosting
Managed cloud service hosted by Adobe
Visit Adobe Campaign

Overview

Adobe Campaign is the cross-channel campaign management platform in Adobe Experience Cloud, built for marketing teams that plan and personalise messages across email and other channels from one customer database. Version 8 is delivered as a managed service, with Adobe hosting the application, the databases and the sending infrastructure. Marketers work in a native client console or in a newer web interface that covers part of the product, and developers reach it through APIs.

Our take

Adobe Campaign suits a large organisation whose campaigns are shaped by its own data model: many linked tables, batch targeting across them, and deliveries on several channels that have to be governed from one place, ideally next to other Adobe Experience Cloud products. A B2B team nurturing leads toward a CRM is better served by Adobe's own Marketo Engage, and a product team that wants event-triggered messages straight from its app will find a customer engagement platform in this category a more direct fit. For a newsletter and a welcome sequence it is far more platform than the job needs.

Key Facts

Category
API Yes, SOAP web services and JavaScript APIs, plus REST APIs depending on the deployment model; API throughput is rate-limited and can be adjusted by Adobe for Managed Cloud Services customers
Hosting Managed cloud service hosted by Adobe

Features

Campaign types
Email, SMS, push notifications, direct mail, telephone and X (formerly Twitter) deliveries, with the available channels set by the licence; generated content also covers landing pages
Automation and journeys
Yes, multi-step cross-channel campaigns built in a drag-and-drop visual workflow canvas, with multiple branches
Segmentation and personalisation
Yes, audiences built from queries and workflows and stored as lists, control groups to measure campaign impact, and personalised content; predictive engagement scoring and send-time optimisation for Managed Cloud Services customers, implemented through Adobe Consulting
Templates and editor
Email Designer in the web interface for building emails without code, with reusable themes in limited availability, plus delivery templates per channel
Deliverability and testing
Proofs to test profiles and seed addresses, Litmus inbox rendering across more than 70 email clients metered in tokens, content spam scoring, and per-ISP broadcast statistics with bounce and complaint rates
Ecommerce and CRM data
CRM connectors for Microsoft Dynamics 365 and Salesforce with two-way synchronisation of contacts, accounts and purchases, and Federated Data Access to external databases including Snowflake
Integrations and API
Yes, SOAP web services and JavaScript APIs, REST APIs on some deployment models, and connections to Adobe Experience Platform and other Experience Cloud solutions

Integrations

  • Salesforce
  • Microsoft Dynamics 365
  • Adobe Experience Platform
  • Snowflake
  • Litmus
  • X (formerly Twitter)

Deployment and Support

Deployment
  • Cloud (SaaS)
  • Browser-based
Support
  • Community forum
Onboarding
  • Documentation and knowledge base
  • Video tutorials

Pros and Cons

Strengths

  • Email, SMS, push and direct mail orchestrated from one visual workflow
  • Two-way CRM connectors for Salesforce and Microsoft Dynamics 365
  • Litmus inbox rendering and spam scoring inside the delivery
  • Generate Content drafts copy and images for email, SMS, push and landing pages

Limitations

  • Predictive send-time optimisation and engagement scoring need an Adobe Consulting engagement
  • Litmus renderings are metered in tokens, and the number depends on the licence
  • The web interface covers only part of the product; the rest needs the client console

Pricing

Price on Request

The vendor does not publish a price list. Ask them for a quote for your team size.

Visit Adobe Campaign

Alternatives and Comparisons

Alternatives to Adobe Campaign

Compare Adobe Campaign

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