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Alura

Etsy research, AI listing optimisation, profit tracking and marketing in one workspace.

AI features

AI rewrites of listing titles, tags and descriptions, AI listing photos, an AI assistant, AI customer replies and AI-built automations, all drawing on monthly AI credits.

MCP-ready
Starting price
Free
API
Yes, an API and an MCP server on every plan, with monthly API credits
Hosting
Cloud: a web app and a Chrome extension
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Overview

Alura is a web app for Etsy sellers that combines product, shop and keyword research with AI listing optimisation, A/B tests, profit tracking and marketing for Pinterest, email and Etsy Ads. Its data is also available to AI assistants through an MCP server and an API. The team says it runs more than 15 Etsy shops itself. A free plan exists, and paid plans run from $11.99 a month.

Our take

Pick Alura if you run your Etsy shop alone and would rather keep research, listing edits, profit and Pinterest or email marketing in one place than pay for several tools. If all you need is keyword data, it is more platform than the job needs, and a cheaper keyword-first tool will do. Monthly billing costs well over the yearly rate, so it pays to commit once you know you will stay.

Key Facts

Category
Starting price Free Basic from $11.99 per month, or $95.88 billed yearly.
API Yes, an API and an MCP server on every plan, with monthly API credits
Hosting Cloud: a web app and a Chrome extension

Features

Product research
Product and shop research databases with estimated sales, revenue and price per listing, trending keywords and a Chrome extension for research on Etsy
Marketplace keyword research
Keyword research with demand, competition and trends, bulk keyword searches and Etsy autocomplete
Listing optimisation
Listing scores with recommendations, AI rewrites of titles, tags and descriptions, AI listing photos and listing A/B tests
Competitor tracking
Shop research and shop analyses with sales, revenue, listings and reviews, and saved lists of competitor shops
Fee and profit calculation
Profit calculator that takes Etsy fees, shipping, ad spend and your own costs off a sale, and a financials view in the analytics
Marketplaces covered
Etsy
Integrations and API
API and MCP server on every plan with monthly API credits, connectors for ChatGPT, Claude, Perplexity, Cursor and Le Chat, and Pinterest, email marketing and Etsy Ads management on Growth and above

Integrations

  • Etsy
  • Chrome extension
  • Pinterest
  • ChatGPT
  • Claude
  • Perplexity
  • Cursor
  • Le Chat

Deployment and Support

Deployment
  • Cloud (SaaS)
  • Browser-based
Support
  • Chat
  • Email helpdesk
Onboarding
  • Documentation and knowledge base

Pros and Cons

Strengths

  • Profit calculator is part of the free plan
  • API and MCP access on every plan, including Free
  • Pinterest, email marketing and Etsy Ads management on Growth and above
  • 7-day money-back guarantee: a refund on request within 7 days of a payment

Limitations

  • Free plan is limited to 5 keyword and product searches a day
  • AI features draw on a monthly credit allowance
  • Only Professional connects more than one Etsy shop
  • Etsy is the only marketplace named

Pricing

  • Free

    $0

    5 keyword and product searches per day, 1,000 starter AI credits, profit calculator and Chrome extension.

  • Basic

    $11.99 / month

    Or $95.88 billed yearly. 50 searches per day and 2,000 AI credits a month.

  • Growth

    $29.99 / month

    Or $179.99 billed yearly. Full research databases, A/B tests, Pinterest, email marketing, Etsy Ads and 4,000 AI credits a month.

  • Professional

    $69.99 / month

    Or $359.88 billed yearly. Unlimited research searches, multiple shops and 8,000 AI credits a month.

Switching

What it takes to leave Alura, and what you can bring with you if you move to it.

  • Yes
  • Partly
  • No
  • Not stated

Leaving Alura

Data export
Not stated
API access
Yes An API and an MCP server on every plan, with monthly API credits
Cancellation
Any time Access continues to the end of the prepaid billing cycle. Source
Data after cancelling
Not stated
Self-hosting
No Cloud: a web app and a Chrome extension

Moving to Alura

Imports from
Not stated
Migration help
Not stated

From the vendor's documentation, terms and help pages, last verified . How we check

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