CataleoSoftware
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Marmalead

Etsy keyword research with seasonality, forecasts, listing grades and an AI shop coach.

AI features

Marma, an AI shop coach that answers from the shop's own stats, plus AI description critiques, AI-generated FAQs and AI authoring for listings.

Starting price
$19 / month
Hosting
Cloud: a web app
Visit Marmalead

Overview

Marmalead is a web app for Etsy sellers that focuses on keyword research and listing grades. It connects Etsy shops through Etsy's own channel and adds Marma, an AI coach that answers questions from the shop's data. It was started in 2015 by Marmalead, LLC and uses the Etsy API without endorsement by Etsy. There is one paid plan, billed monthly, quarterly, annually or once for lifetime access.

Our take

Pick Marmalead if you plan your Etsy listings around the calendar and want to know which search terms are about to rise rather than which ones peaked last month. It is the wrong fit if you need to watch rival shops, since the site names no competitor tracking, or if you want to try a tool for free first: there is no free plan, so a tool with an ongoing free tier is the cheaper way to start. The lifetime payment only pays off if you expect to stay on Etsy for well over a year.

Key Facts

Category
Starting price $19 / month $53 paid quarterly, $190 paid annually, or $300 once for a lifetime plan.
Hosting Cloud: a web app

Features

Product research
Trending topics from social media and popular Etsy searches, plus bargain, mid-range and premium price ranges showing how the market prices a product
Marketplace keyword research
Storm keyword suggestions, similar searches, search volume, engagement and competition per keyword, 12 months of seasonality, a 3-month forecast and side-by-side comparison
Listing optimisation
Letter grades for shops and listings built from SEO factors and sales factors, AI description critique, AI-generated FAQs and AI authoring
Marketplaces covered
Etsy
Integrations and API
Etsy shop connection through Etsy's own channel, with several shops per account

Integrations

  • Etsy

Deployment and Support

Deployment
  • Cloud (SaaS)
  • Browser-based
Support
  • Email helpdesk

Pros and Cons

Strengths

  • Keyword data includes 12 months of seasonality and a 3-month forecast
  • Lifetime plan for a single payment of $300
  • Several Etsy shops can be connected to one account
  • Course library included with the subscription

Limitations

  • No free plan or trial named on the pricing page
  • The site names no competitor tracking
  • Etsy is the only marketplace named
  • Payments for the current billing period are not refunded on cancellation

Pricing

  • Entrepreneur

    $19 / month

    Paid monthly. Also $53 paid quarterly or $190 paid annually.

  • Lifetime

    $300 once

    A single payment instead of a subscription.

Switching

What it takes to leave Marmalead, and what you can bring with you if you move to it.

  • Yes
  • Partly
  • No
  • Not stated

Leaving Marmalead

Data export
Not stated
API access
Not stated
Cancellation
Any time, in Account Settings No further charges from the following billing period; payments for the current period are not refunded. Source
Data after cancelling
Not stated
Self-hosting
No Cloud: a web app

Moving to Marmalead

Imports from
Not stated
Migration help
Not stated

From the vendor's documentation, terms and help pages, last verified . How we check

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