Sendy
Self-hosted newsletter software, bought once and installed on your own hosting, that sends through Amazon SES.
An optional AI Assistant, sold as a one-time add-on, generates newsletters and subject lines and analyses campaign reports
- Starting price
- $69 one-time
- Free trial
- No free trial or demo; the vendor states it will refund you if it doesn't work out
- Commercial use
- Yes, a paid commercial licence
Overview
Sendy is a self-hosted email newsletter application. You install it on ordinary web hosting with PHP and MySQL or MariaDB and connect your own Amazon SES account, which does the actual sending. It is sold as a one-time licence for one installation domain, with no monthly fee to Sendy, and sending is billed by Amazon per email. It suits people who are comfortable running their own server and want the cost to stay flat as a list grows.
Our take
Pick Sendy if you already run a server and your list is big enough that per-subscriber pricing hurts: the bill then follows how much you send, not how many people you have. It is the wrong choice if nobody on the team wants to own hosting, updates and an Amazon account, because every problem a hosted platform absorbs lands on you here. An agency that resells newsletters to clients gets the most out of it through the brands feature.
Key Facts
| Category | |
|---|---|
| Starting price | $69 one-time Licence for one installation domain. Sending through Amazon SES costs $1.6 per 10,000 emails, billed by Amazon. Optional AI Assistant $39 and installation service $79, both one-time. Updates are free up to the next major version. |
| Free trial | No free trial or demo; the vendor states it will refund you if it doesn't work out |
| Commercial use | Yes, a paid commercial licence |
| API | Yes, an API for subscribing, unsubscribing, deleting subscribers, checking subscription status and counts, listing lists and brands, and creating and sending campaigns |
| Hosting | Self-hosted on your own web hosting (PHP and MySQL or MariaDB), sending through Amazon SES |
Features
- Campaign types
- Yes, one-off campaigns, scheduled campaigns and autoresponders sent as drip sequences at set intervals or on a specific date, including annual sends
- Automation and journeys
- Yes, drip autoresponders, plus rules and webhooks that trigger actions on events
- Segmentation and personalisation
- Yes, segments built on conditions you define, included in or excluded from a campaign, plus custom fields
- Templates and editor
- Yes, a drag-and-drop editor with switching between drag-and-drop, WYSIWYG and HTML editing
- Deliverability and testing
- Bounces and complaints are processed automatically in real time, with custom domains for unsubscribe, web version and tracked links; sending runs through your own Amazon SES account
- Ecommerce and CRM data
- Through third-party plugins for WooCommerce, Magento 2, Shopify, PrestaShop and Easy Digital Downloads
- Integrations and API
- Yes, a documented API, Zapier, Make and n8n integrations, and plugins for WordPress, Drupal, Magento and other systems
Integrations
- Amazon SES
- Zapier
- Make
- n8n
- WordPress
- WooCommerce
- Magento
- Shopify
- Drupal
- PrestaShop
- WHMCS
Deployment and Support
- Deployment
-
- On-premise
- Support
-
- Email helpdesk
- Onboarding
-
- Documentation and knowledge base
Pros and Cons
Strengths
- One-time licence of $69 instead of a monthly subscription
- Sending billed by Amazon SES at $1.6 per 10,000 emails
- White-label brands with client access, permissions, pricing and sending limits
- Drag-and-drop, WYSIWYG and HTML editors in one app
Limitations
- Needs your own web hosting and an Amazon SES account, with a sending limit requested from Amazon
- No free trial or demo
- One licence covers one installation domain, and updates are free only until the next major version
Pricing
-
Sendy licence
$69
One-time, for one installation domain. Updates free up to the next major version.
-
AI Assistant
$39
One-time add-on that generates newsletters and subject lines and analyses reports.
-
Installation service
$79
One-time.
-
Amazon SES sending
$1.6 per 10,000 emails
Billed by Amazon, not by Sendy.
Alternatives and Comparisons
FAQ
- What do I need to run Sendy?
- Standard web hosting with PHP and MySQL or MariaDB, and an Amazon SES account with a sending limit requested from Amazon. Sendy is installed on your own hosting, or by the vendor through the one-time installation service.
- Does Sendy charge a monthly fee?
- No. The licence is a one-time $69 payment for one installation domain. Sending is billed separately by Amazon SES at $1.6 per 10,000 emails.
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