Elastic Email
An email platform for campaigns, newsletters and automations, with SMTP and an HTTP API for transactional sending.
An AI Template Designer turns a prompt into an email template, with a monthly prompt allowance by plan.
- Starting price
- Free plan; Starter from $29 / month
- Free trial
- Free plan for up to 1,000 contacts and 3,000 emails a month, limited to 100 emails a day
- API
- Yes, an HTTP API and SMTP relay, webhooks on Pro, and an official MCP server
Overview
Elastic Email is a cloud email platform whose Email Marketing product covers campaigns, newsletters, automations, landing pages, signup forms and paid newsletters with Stripe checkouts. A separate Email API product sends transactional mail over SMTP or a REST API and needs its own account. Email Marketing is priced per month by the number of contacts stored, from a free plan to Starter and Pro tiers, with all prices in US dollars. It is aimed at growing businesses and, on Pro, at resellers running sub-accounts.
Our take
Pick Elastic Email if you mail a list that is still small and want sending, list hygiene and a landing page on one monthly bill rather than a separate tool for each. The plan choice decides most of it: anyone planning onboarding or nurture sequences is really looking at Pro from the start, and a team whose work is mostly behaviour-triggered journeys is better served by a platform built around automation instead. Agencies are the other buyer, because the reseller tooling lives on Pro. If you also send transactional mail, budget for the Email API as a second account and not as an add-on.
Key Facts
| Category | |
|---|---|
| Starting price | Free plan; Starter from $29 / month Starter and Pro start at $29 and $49 a month for up to 2,500 contacts and 37,500 emails a month, and rise with the number of contacts up to 1,000,000. Billed monthly from the day of purchase; private IPs are a paid add-on. |
| Free trial | Free plan for up to 1,000 contacts and 3,000 emails a month, limited to 100 emails a day |
| API | Yes, an HTTP API and SMTP relay, webhooks on Pro, and an official MCP server |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, email campaigns and newsletters, paid newsletters with Stripe checkouts on Pro, landing pages, signup forms and link-in-bio pages
- Automation and journeys
- Yes, email automations: one on the Free and Starter plans, unlimited on Pro
- Segmentation and personalisation
- Yes, segmentation with custom fields (unlimited on Pro), dynamic content and scripting, activity and geolocation tracking
- Templates and editor
- Yes, a drag-and-drop email designer with pre-designed templates and responsive layouts, a raw HTML editor, saved modules (3 on Starter, 30 on Pro) and an AI Template Designer with 10, 40 or 100 prompts a month by plan
- Deliverability and testing
- A/B split testing, send-time optimisation and delivery by time zone, single and bulk email verification, SPF, DKIM and a DMARC validator, and private IPs with warm-up as a paid add-on
- Ecommerce and CRM data
- Paid newsletters and checkouts through Stripe on Pro; the integration directory lists Shopify, WooCommerce, BigCommerce and Magento, and CRMs such as HubSpot, Salesforce and Pipedrive
- Integrations and API
- Yes, a REST API with client libraries for languages including C#, Go, Java, JavaScript, PHP, Python and Ruby, SMTP relay, webhooks on Pro, and an MCP server for AI agents
Integrations
- Zapier
- Make
- WordPress
- Shopify
- WooCommerce
- BigCommerce
- Magento
- Stripe
- HubSpot
- Salesforce
- Pipedrive
- Google Sheets
- Canva
- Cloudways
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Company size
-
- Small and mid-sized
Pros and Cons
Strengths
- Free plan for 1,000 contacts and 3,000 emails a month
- Landing pages, signup forms and email verification in the same plan as the campaigns
- Official MCP server lets AI agents manage campaigns, contacts and sends
- Sub-accounts, user management and reseller features on Pro
Limitations
- Only one automation on the Free and Starter plans
- The Email API for transactional mail needs a separate account
- Email logs are kept for 3 days, or 7 on Pro
- Private IPs are a paid add-on
Pricing
-
Free
$0
Per month. Up to 1,000 contacts and 3,000 emails a month, limited to 100 emails a day; one automation.
-
Starter
$29
Per month for up to 2,500 contacts and 37,500 emails a month, rising with the number of contacts. Email designer, landing pages, signup forms, verification, segmentation and analytics; one automation.
-
Pro
$49
Per month for up to 2,500 contacts and 37,500 emails a month, rising with the number of contacts. Adds unlimited automations, paid newsletters and checkouts, unlimited custom fields, custom rDNS, webhooks, sub-accounts, user management and reseller features.
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