Best for
Best for Etsy sellers who want research, listing work, profit figures and marketing in one subscription.
E-commerce Seller Tools Comparison
Alura vs. Helium 10
At a glance
At a glance
Best for
Best for Amazon sellers and brands that want research, listings, ads and operations in one subscription, with Walmart and TikTok Shop alongside.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Alura | Helium 10 |
|---|---|---|
| Starting price | Free Basic from $11.99 per month, or $95.88 billed yearly. | From $99 / month, billed yearly Platinum is $129 a month billed monthly. Enterprise starts at $1,499 a month, billed annually. |
| Free trial | Not stated | A Free plan with limited Chrome Extension access is named in the pricing FAQ; its limits are not listed there |
| API | Yes, an API and an MCP server on every plan, with monthly API credits | Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month |
| Hosting | Cloud: a web app and a Chrome extension | Cloud: a web app and a Chrome extension |
| Product research | Product and shop research databases with estimated sales, revenue and price per listing, trending keywords and a Chrome extension for research on Etsy | Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos |
| Marketplace keyword research | Keyword research with demand, competition and trends, bulk keyword searches and Etsy autocomplete | Keyword discovery by reverse ASIN lookup or seed phrase, keyword rank tracking over time and monthly sales attributed to each keyword; Diamond adds long-term keyword trend analysis for seasonality |
| Listing optimisation | Listing scores with recommendations, AI rewrites of titles, tags and descriptions, AI listing photos and listing A/B tests | AI-enhanced listing builder, an Amazon keyword processor and a listing analyzer for competitor listings, 50 uses a month on Platinum and 150 on Diamond; a converter turns Amazon listings into TikTok Shop listings |
| Competitor tracking | Shop research and shop analyses with sales, revenue, listings and reviews, and saved lists of competitor shops | Market Tracker for competitor intelligence, 3 markets on Platinum and 5 on Diamond, plus advanced brand analytics and a Market Tracker 360 add-on from $650 a month |
| Fee and profit calculation | Profit calculator that takes Etsy fees, shipping, ad spend and your own costs off a sale, and a financials view in the analytics | Profit tracker, limited profit reporting on Platinum and profit and loss reporting on Diamond, and a TikTok Shop profitability calculator for Amazon products |
| Marketplaces covered | Etsy | Amazon, Walmart and TikTok Shop; the vendor states support for 24+ marketplaces |
| Integrations and API | API and MCP server on every plan with monthly API credits, connectors for ChatGPT, Claude, Perplexity, Cursor and Le Chat, and Pinterest, email marketing and Etsy Ads management on Growth and above | Helium 10 MCP on Diamond for up to 1,000 calls or as an add-on from $50 a month, and Amazon Seller Central connections, 2 accounts on Platinum and 10 on Diamond |
| AI features | Yes | Yes |
| MCP-ready | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Chat, Email helpdesk | Email helpdesk |
| Onboarding | Documentation and knowledge base | more entries Live online demos and webinars, Guided onboarding |
| Company size | Not stated | Small and mid-sized, Enterprise |
| Integrations | more entries Etsy, Chrome extension, Pinterest, ChatGPT, Claude, Perplexity, Cursor, Le Chat | Amazon Seller Central, Walmart, TikTok Shop, Chrome extension |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Alura Free Helium 10 From $99 / month, billed yearly
- Support Alura Chat, Email helpdesk Helium 10 Email helpdesk
- API Alura Yes, an API and an MCP server on every plan, with monthly API credits Helium 10 Helium 10 MCP, included in Diamond for up to 1,000 calls and available as an add-on from $50 a month
- Product research Alura Product and shop research databases with estimated sales, revenue and price per listing, trending keywords and a Chrome extension for research on Etsy Helium 10 Amazon FBA product research, product scanning on Amazon and Walmart search pages in the Chrome Extension, AI-assisted launch research and Listing Review Insights from customer reviews; for TikTok Shop a Product Finder and Hot Videos
- Marketplace keyword research Alura Keyword research with demand, competition and trends, bulk keyword searches and Etsy autocomplete Helium 10 Keyword discovery by reverse ASIN lookup or seed phrase, keyword rank tracking over time and monthly sales attributed to each keyword; Diamond adds long-term keyword trend analysis for seasonality
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Alura
Strengths
- Profit calculator is part of the free plan
- API and MCP access on every plan, including Free
- Pinterest, email marketing and Etsy Ads management on Growth and above
- 7-day money-back guarantee: a refund on request within 7 days of a payment
Limitations
- Free plan is limited to 5 keyword and product searches a day
- AI features draw on a monthly credit allowance
- Only Professional connects more than one Etsy shop
- Etsy is the only marketplace named
Helium 10
Strengths
- Chrome Extension covers Amazon, Walmart and TikTok Shop on Platinum and above
- Yearly billing lowers Platinum from $129 to $99 a month
- Diamond includes the Helium 10 MCP for up to 1,000 calls
- Diamond allows up to 5 additional users and 10 Seller Central accounts
Limitations
- Diamond charges a 2% management fee on ad spend run through Helium 10 Ads
- Platinum tracks 20 ASINs and 3 markets in Market Tracker
- Helium 10 Ads and the Helium AI agent are Diamond features
- Enterprise starts at $1,499 a month, billed annually
Plans
Pricing
Alura
- Free $0 5 keyword and product searches per day, 1,000 starter AI credits, profit calculator and Chrome extension.
- Basic $11.99 / month Or $95.88 billed yearly. 50 searches per day and 2,000 AI credits a month.
- Growth $29.99 / month Or $179.99 billed yearly. Full research databases, A/B tests, Pinterest, email marketing, Etsy Ads and 4,000 AI credits a month.
- Professional $69.99 / month Or $359.88 billed yearly. Unlimited research searches, multiple shops and 8,000 AI credits a month.
Helium 10
- Platinum $129 / month billed monthly, or $99 / month billed yearly For $0 to $100K in yearly sales. Product and keyword research, basic performance tracking, limited profit reporting, 1 additional user, 2 Seller Central accounts.
- Diamond $359 / month billed monthly, or $279 / month billed yearly For $100K to $10M in yearly sales. Adds the Helium AI agent, the Helium 10 MCP, Helium 10 Ads with a 2% fee on managed spend, inventory management for 500 SKUs (40 on Platinum) and profit and loss reporting; up to 5 additional users.
- Enterprise From $1,499 / month Starting price, billed annually. Custom plan beyond $10M in yearly sales, for 10+ users and 15+ seller accounts, with a dedicated customer success manager.
What users say
Review Scores · opens after launch
Alura
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Helium 10
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Alura https://www.alura.io/ · checked against the official source on 2026-11-10
Helium 10 https://www.helium10.com/ · checked against the official source on 2026-11-10
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.