Best for
Best for teams that want email marketing with deep marketing automation and a built-in CRM, and that will grow into advanced segmentation and predictive sending.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
ActiveCampaign vs. Omnisend
At a glance
At a glance
Best for
Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | ActiveCampaign | Omnisend |
|---|---|---|
| Starting price | lower value From $15 / month Starter plan, billed annually, for 1,000 email contacts and 1 user. The price rises with the number of contacts. | From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. |
| Free trial | 14-day free trial, no credit card required | Free plan for up to 250 contacts and 500 emails per month |
| API | Yes, an API with webhooks, plus more than 1,000 integrations | Yes, API access on all plans |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns with a drag-and-drop designer and more than 250 templates | Yes, email campaigns, SMS and MMS, and web push notifications |
| Automation and journeys | Yes, marketing automation, 5 actions per automation on Starter and unlimited on Plus, Pro and Enterprise | Yes, automation workflows across email, SMS and push |
| Segmentation and personalisation | Yes, segmentation from limited on Starter to advanced and premium on the higher plans, with predictive sending | Yes, unlimited segmentation and contact profiles on all plans |
| Templates and editor | Yes, a drag-and-drop email designer for plain text and HTML with more than 250 pre-built templates | Yes, a drag-and-drop editor with email templates |
| Deliverability and testing | Yes, a spam check across plans and predictive sending | Yes, A/B testing on all plans |
| Ecommerce and CRM data | Yes, contact profiles with custom fields, tags and lists, plus premium CRM integrations such as Salesforce on the higher plans | Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix |
| Integrations and API | Yes, an API with webhooks plus more than 1,000 integrations | Yes, API access on all plans |
| AI features | Yes | Yes |
| MCP-ready | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat, Community forum | Email helpdesk, Chat, 24/7 |
| Onboarding | more entries Documentation and knowledge base, Video tutorials, Guided onboarding, Live online demos and webinars | Documentation and knowledge base, Guided onboarding, Personal consulting |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Shopify, Salesforce, Zendesk, Wix, Facebook, Google Sheets, Google Ads, ChatGPT, Claude | Shopify, Shopify Plus, BigCommerce, WooCommerce, WordPress, Wix, Shoplazza, Ecwid |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price ActiveCampaign From $15 / month Omnisend From $16 / month
- Free trial ActiveCampaign 14-day free trial, no credit card required Omnisend Free plan for up to 250 contacts and 500 emails per month
- Support ActiveCampaign Email helpdesk, Chat, Community forum Omnisend Email helpdesk, Chat, 24/7
- MCP-ready ActiveCampaign No Omnisend Yes
- API ActiveCampaign Yes, an API with webhooks, plus more than 1,000 integrations Omnisend Yes, API access on all plans
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
ActiveCampaign
Strengths
- Marketing automation with unlimited automation actions on Plus, Pro and Enterprise
- More than 1,000 integrations plus an API with webhooks
- Active Intelligence AI features across all plans
- Built-in CRM with contact profiles, custom fields, tags and lists
Limitations
- Starter caps automations at 5 actions each and offers only limited segmentation
- Prices scale with the number of contacts
Omnisend
Strengths
- Email, SMS and web push in one platform
- Unlimited segmentation and API access on all plans
- Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
- Free plan for up to 250 contacts
Limitations
- Pricing scales with the number of contacts
- SMS is charged separately, from $0.007 per message
- Free and Standard plans cap monthly email sends
Plans
Pricing
ActiveCampaign
- Starter $15 Per month, billed annually, for 1,000 email contacts; 1 user. Entry plan with the email designer, templates and up to 5 actions per automation. Scales with contacts.
- Plus $49 Per month, billed annually, for 1,000 email contacts; 1 user. Adds unlimited automation actions and standard segmentation. Scales with contacts.
- Pro $79 Per month, billed annually, for 1,000 email contacts; 3 users. Adds advanced segmentation and predictive sending. Scales with contacts.
- Enterprise $145 Per month, billed annually, for 1,000 email contacts; 5 users. Adds premium segmentation and premium integrations such as Salesforce and Microsoft Dynamics. Scales with contacts.
Omnisend
- Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
- Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
- Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
- Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
What users say
Review Scores · opens after launch
ActiveCampaign
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Omnisend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
ActiveCampaign https://www.activecampaign.com · checked against the official source on 2026-08-19
Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.