Best for
Best for small businesses and creators that want straightforward email newsletters, automation and landing pages with an AI writing assistant.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
AWeber vs. Campaigner
At a glance
At a glance
Best for
Best for small businesses that want branching email workflows and purchase-based segments without a full marketing suite.
- Small and mid-sized
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | AWeber | Campaigner |
|---|---|---|
| Starting price | From $15 / month Lite plan billed monthly; annual billing lowers it to $12.49 / month, and the price scales with the number of subscribers. | lower value From $14 / month Essentials at 1,000 contacts; Advanced is $35 a month at the same size, and both rise with the number of contacts. Custom is quoted. Prices can be shown in US or Canadian dollars. SMTP relay, Reputation Defender (20 percent of the plan cost) and AI Insight Builder are add-ons. |
| Free trial | 14-day free trial | 30-day free trial, which Campaigner states gives full access to every feature |
| API | Yes, an email marketing API and hundreds of integrations | Yes, a REST API, SFTP imports and exports, and webhooks |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email newsletters and automated email campaigns, with signup forms and landing pages | Yes, one-time, scheduled and recurring email campaigns, autoresponders, RSS content, landing pages and signup forms; SMS and MMS are a separate product, and transactional email over the SMTP relay is an add-on |
| Automation and journeys | Yes, automated email campaigns; 3 automations on Lite and unlimited automations on Plus | Yes, simple and multi-path workflows with time-based, rules-based, conditional and custom triggers, delay nodes and automatic contact field updates; automation workflows are listed as part of the Advanced plan |
| Segmentation and personalisation | Yes, subscriber tagging and segmentation | Yes, static and dynamic segments on contact fields, campaign activity, form submissions, workflows, geolocation and purchase history, with merge fields, dynamic and conditional content, and an AI Insight Builder add-on that builds lists from a plain-language query |
| Templates and editor | Yes, a drag-and-drop builder with templates and a Smart Designer that auto-generates branded templates, plus a Canva integration | Yes, a drag-and-drop editor and an HTML editor, import from an HTML file or a URL, pre-built mobile-responsive templates, reusable content blocks and an AI subject line generator |
| Deliverability and testing | Yes, split tests of up to three emails covering subject lines, preview text, content and send times, with the segments and split percentages chosen rather than fixed at 50/50, plus an in-house reputation system that monitors sending signals around the clock and a dedicated deliverability team | A/B and multivariate experiments, test sends, custom From and Reply-To addresses, tracked links with Google Analytics and Adobe Analytics parameters, and the Reputation Defender add-on that suppresses invalid addresses; deliverability consulting is a custom professional service |
| Ecommerce and CRM data | Yes, sell products and take payments through Stripe, with integrations for Shopify, PayPal and WordPress | Yes, Shopify, WooCommerce and BigCommerce plugins, abandoned cart and back-in-stock emails, contact sync to the store and purchase-behaviour segments |
| Integrations and API | Yes, an email marketing API and hundreds of integrations, including Shopify, PayPal, WordPress and Zapier | Yes, a REST API, one-time or scheduled SFTP imports and exports, and webhooks for contact, list, SFTP and campaign activity |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Phone, Chat, 24/7, Community forum | Email helpdesk, Phone, Chat |
| Onboarding | more entries Documentation and knowledge base, Video tutorials, Guided onboarding | Documentation and knowledge base |
| Company size | more entries Freelancers, Small and mid-sized | Small and mid-sized |
| Integrations | more entries WordPress, Shopify, WooCommerce, PayPal, Stripe, Zapier, Calendly, Salesforce, HubSpot, Squarespace, Wix, ClickFunnels, Etsy, Zoom, Typeform | Shopify, WooCommerce, BigCommerce, Google Analytics, Adobe Analytics |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price AWeber From $15 / month Campaigner From $14 / month
- Free trial AWeber 14-day free trial Campaigner 30-day free trial, which Campaigner states gives full access to every feature
- Company size AWeber Freelancers, Small and mid-sized Campaigner Small and mid-sized
- Support AWeber Email helpdesk, Phone, Chat, 24/7, Community forum Campaigner Email helpdesk, Phone, Chat
- API AWeber Yes, an email marketing API and hundreds of integrations Campaigner Yes, a REST API, SFTP imports and exports, and webhooks
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
AWeber
Strengths
- AI writing assistant and subject line generator help draft copy
- Smart Designer auto-generates branded templates, plus a Canva integration
- Sell products and take payments through Stripe
- Email marketing API and hundreds of integrations
Limitations
- Lite plan limits automations and landing pages to three each
- Pricing scales with the number of subscribers
- No permanent free plan, only a 14-day trial
Campaigner
Strengths
- 30-day free trial
- Multi-path automation workflows with time, rule and conditional triggers
- Abandoned cart emails and purchase history from Shopify, WooCommerce and BigCommerce
- White-label instances for partners with sub-accounts, custom domains and SSO
Limitations
- Transactional email over the SMTP relay is a paid add-on
- Reputation Defender list cleaning costs 20 percent of the plan price on top
- AI Insight Builder is an add-on at additional cost
Plans
Pricing
AWeber
- Lite From $15 / month Up to 3 automations and 3 landing pages, with monthly email sends up to 10x the subscriber count. Billed monthly; $12.49 / month billed annually. Scales with subscribers.
- Plus From $30 / month Adds unlimited automations and landing pages and monthly sends up to 12x the subscriber count. Billed monthly; $19.99 / month billed annually.
- Done For You $20 / month A full email system built by AWeber's experts within 7 days, billed annually plus a $79 setup fee, with 30 days of unlimited edits.
Campaigner
- Essentials $14 Per month at 1,000 contacts, rising with list size. Drag-and-drop editor, email templates and detailed campaign reporting.
- Advanced $35 Per month at 1,000 contacts, rising with list size. Adds simple and multi-path automation workflows, advanced segmentation and advanced personalization options.
- Custom Custom Quoted by sales, for sending at scale. Full suite of features, dedicated account management and deliverability consulting.
What users say
Review Scores · opens after launch
AWeber
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Campaigner
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
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Where this comes from
Where this comes from
AWeber https://www.aweber.com · checked against the official source on 2026-08-20
Campaigner https://www.campaigner.com · checked against the official source on 2026-11-04
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.